Speakers
We're adding speaker bios and photos daily. To see the full line up of speakers and their sessions, please go to the Program tab.
Amy Africa
President and Chief Imagina-8-tion Officer
Eight by Eight
Amy Africa has been in the forefront of web usability studies, web design improvement, and successful e-commerce for over 10 years. The author of What Makes People Click: How to Drive Your Website Traffic and E-Sales Now and How To Teach Old Dogs New Click: Marketing to the 55+ Consumer. Amy has been widely published in industry magazines and e-zines. An engaging, entertaining speaker, she has been featured at web conferences around the globe. Her depth of knowledge, backed by intensive field testing and web user studies, has earned her the reputation of a voice to be heard on Internet topics ranging from site improvement, traffic building and SEO to analytics and email marketing.
Jordan Ayan
CEO
SubscriberMail
Jordan Ayan is the Chairman of Create-It! Inc., a technology consulting organization, as well as the CEO of SubscriberMail, one of the leading email marketing companies that provides permission-based marketers with services and tools to develop and deliver email. The two firms have served many leading organizations and a broad variety of entrepreneurial and start-up organizations. Jordan has over 20 years of experience in direct and database marketing working for the leading firms in the field. During his tenure as a vice president at Dun & Bradstreet, he developed and launched a new business that provided companies with the ability to search a nationwide database of consumers. The product structure pioneered online information searching, and is the foundation of most of the web-based directory products online today. He has written two books and holds a patent for a fundamental aspect of online email marketing.
David Baker
Vice President, Email Solutions
Avenue A |Razorfish
David Baker is the Vice President of eCRM Solutions at Avenue A |Razorfish and manages a global division that supports eCRM solutions for the entire agency network. He has over fifteen years experience in direct and interactive marketing in senior roles with Agency.com, Targetbase, Franklin Covey, American Airlines. He is one of the early pioneers of email marketing and integrated messaging solutions while holding senior positions with startups Avalon Digital Marketing and TwelveHorses. David is a widely recognized thought leader in the interactive space for his contributions as a speaker at many industry conferences and his weekly column with Media Post "Email Insider". He is instrumental in driving industry standards as co-chair of the bi-annual Email Insider Summit sponsored by Media Post and participation in the IAB, EEC, DMA, ESPC industry committees.
Angie Belknap
Director of Revenue Management
Radisson Fort McDowell Resort & Casino
Angie Belknap has spent the past 25 years in hotels and resorts and has been in a management capacity for the past 20 years. She is currently the Area Director of Revenue Management for the Radisson Fort McDowell Resort & Casino and the Radisson Poco Diablo in Sedona. In this capacity Angie is responsible for: creating and implementing the yearly e-commerce group and transient marketing plans, embracing web 2.0 strategies for the resort including introducing a complete strategy to enhance the resort's reach through social media, and maintaining the brand and independent websites. Previously, she was the Regional Director of Revenue Management for Lodgian Hotels. Angie is a member of HSMAI (Hotel Sales and Marketing Association International) and has joined both the "Revenue Management" and the "Internet Marketing" Special Interest Groups.
Rohit Bhargava
Senior Vice President, Digital Strategy & Marketing
Ogilvy 360 Digital Influence
Rohit is a marketer, blogger, speaker and author of the anticipated new book, Personality Not Included—a guide for companies on understanding and using their personality to better connect with customers in the social media era. As SVP in the 360 Digital Influence team at Ogilvy, Rohit is a founding member of this pioneering group dedicated to helping clients to understand social media and word of mouth marketing and evolve their marketing to better connect with consumers in an authentic and powerful way. Rohit has been blogging for more than 3 years, he writes the Influential Marketing blog (now ranked among the top 50 marketing blogs in the world) and is often featured as an expert in media including The Wall Street Journal, BusinessWeek, and Fast Company. He is generally credited across the marketing industry (and on Wikipedia) with inventing the concept of Social Media Optimization (SMO) on his blog.
Austin C. Bliss
President
FreshAddress, Inc.
Austin Bliss was the driving force behind the original design and development of FreshAddress' patented Email Change of Address (ECOA) technology. He is an active member of the DMA and eec, a frequent content contributor to industry publications, and a highly-regarded presenter at industry events. He was also named a "Rising Star" by the DMEF, an award bestowed on four individuals under 40 who have demonstrated strong leadership skills in the direct marketing industry.
Jessica Bowman
SEO Strategist and Founder
SEOinhouse.com
Jessica Bowman is an in-house SEO expert who knows how to start up a successful in-house SEO Program that gets people on board, moving forward and improving the bottom line. Founder of SEOinhouse.com, Jessica is an evangelist for companies doing SEO in-house, with a specialty of making SEO run like a well-oiled machine that cranks out profits. Her diverse experience in project management, website usability, and process analysis has given her unique insight into how to get and keep SEO changes top of mind, in scope and live on the site. Identified as one of the industry's top in-house SEOs, Jessica has built in-house SEO programs at Enterprise Rent-A-Car, Business.com, and Yahoo! Inc. With multi-million dollar successes in search engine marketing and website design, Jessica is an international speaker, a columnist for Search Engine Land, Search Engine Journal, and Search Engine Watch, and is featured in Jerri Ledford's SEO Bible.
Chris Brogan
Vice President, Strategy & Technology
CrossTech Media
Chris uses social media and technology to build digital relationships for businesses, organizations, and individuals. He has merged his experience in technology (enterprise IT and wireless telephony) with his passion for social media, such that he's showing organizations how to use these tools inside the firewall, as well as to build authentic conversations between coworkers, customers, and even competitors. Skilled in new media creation (blogging, podcasting, videoblogging) as well as social media community building (through sites like Facebook, Ning, Twitter, and others), his strength is in connecting passionate people for business, collaboration, and networking. Chris is also cofounder of the PodCamp unconference series (with Christopher S. Penn). Prior to these roles, Chris had over 16 years of telecommunications experience in wireless and landline technologies.
John Caldwell
Director, Email Operations
RealtyTrac
Active in the email marketing and operations space since 1996, John Caldwell is an innovative marketing executive experienced in integrated email marketing, operations and lifecycle messaging. John has brought his utilization of email marketing best practices, including customer segmentation and profiling as well as operational analysis, to a number of major clients including Teleflora, eHarmony, and Experian Consumer Direct, among others.
Greg Cangialosi
CEO
Blue Sky Factory, Inc
As an ambassador of email marketing and new media, Greg Cangialosi has built a reputation as a pioneer in today's online landscape. He is a seasoned e-mail marketing veteran, developing and executing successful strategies for a wide and diverse client base. His organization, behind some of today's most successful email marketing initiatives, works with brands of national and international scope, from leading Fortune 500 companies to performing artists such as Justin Timberlake. In addition to email marketing strategy, he has pioneered corporate podcasting initiatives for companies including Verizon Wireless, GM/Pontiac, Disney, Dow Chemical and Ortho-McNeil. Greg is a seasoned lecturer on the topic of email marketing and new media, and is also the lead author of "The Business Podcasting Book," a primer on new media for marketers.
Becky Carroll
President
Customers Rock!/Petra Consulting
Becky Carroll is president of Customers Rock!/Petra Consulting Group and teaches companies how to improve their customer relationships through conversation. She is an international speaker, author of the blog Customers Rock!, and is considered an expert in leveraging social media for customer loyalty. Becky teaches the class Marketing via New Media at UC San Diego Extension. Becky is also a radio personality on the Big Biz Show, a nationally-syndicated program, and keeps trying to teach the hosts how to spell the word "blog". Becky has over 20 years of experience in customer focus, including her years with Peppers and Rogers Group and her time at HP in customer loyalty, both domestic and abroad. Clients have included both start-ups and Fortune 500 companies such as EA, HP, Fujitsu, and Ford.
Mildred Center
Director of Web Services for Corporate Marketing
Sony Electronics
Mildred Center manages all web initiatives related to the development of brand and educational websites. Her initiatives are supported by a drive for innovative web marketing concepts that engage and connect consumers with the Sony brand. Prior to joining Sony, Mildred was Principal and Creative Director of her own creative design firm—Centerdesign. Her firm was contracted to design and develop the original official website for the World Trade Center for Silverstein Properties. Prior to Centerdesign, Mildred managed and consulted with graphic design departments at three major financial firms: Citigroup, ING Barings, and Merrill Lynch Capital Markets. Mildred also launched M.A.C. Merchandising, utilizing her design skills in product and packaging into developing and successfully marketing two products: Fortune Pads® and Clothesaver®, as well as designing a specialty line of junior apparel that was sold in Nordstroms and Macy's.
C.C. Chapman
Partner
The Advance Guard
C.C. Chapman has been called everything from a new media maven, a podcasting pioneer and even a grounded futurist. He prefers to call himself a passionate member of the new media playground who enjoys helping build the community and connecting everyone in it. He was most recently the Vice President of New Marketing for crayon, a leading conversational marketing firm. He was the project lead for the highly successful Virtual Thirst campaign for The Coca-Cola Company. He has also completed work for diverse clients from The Weinstein Company to Busch Entertainment. Since launching The Advance Guard in 2007 he has worked with the likes of St. Martin's Press, Verizon FiOS and American Eagle Outfitters. He also was recently voted to serve as an Advisory Board Member to the Association for Downloadable Media in 2008. C.C. was one of the early adopters of podcasting. He is extremely active in the blogosphere and podosphere communities. His comments and thoughts have appeared in The Wall Street Journal, The Boston Globe and on Fox Television. He currently is working on his first book and has just started writing a Blog for Entrepreneur Magazine.
Mack Collier
Social Media Consultant
The Viral Garden
Mack Collier is a social media consultant, and author of The Viral Garden, a blog focusing on marketing and social media. Known for his 'community-first' approach to blogging and social media, Mack focuses on teaching companies how they can use social media to excite and engage their customers, as well as better understand and market to them. Mack is a requested speaker and has advised companies of all sizes on their social media strategies, from small businesses and startups, to companies as large as Dell and Microsoft. His writings have been referenced in several mainstream publications and websites, including The Washington Post, MSNBC.com, Ad Age, CNET, and The Boston Globe.
Denise Cox
Newsletter Specialist
NewsWeaver
Denise Cox is a Newsletter Specialist for Newsweaver, a leading global provider of email software that helps marketers deepen, monetise and understand the relationship they have with their customers and prospects. In 1996 she formed her own email marketing agency, merging with Europe based ESP Newsweaver in 2000. Denise is a frequent contributor to industry publications and publishes an award-winning blog, "... email matters!" and newsletter, "Business of Email". She regularly speaks at conferences and seminars, and is on the DMA UK's Email Marketing Council. Prior to becoming an email evangelist, Denise was a top music biz PR exec in Los Angeles.
Dennis Dayman
CPO
Eloqua
Dennis Dayman has more than 15 years of experience combating spam and improving email delivery through industry policy, ISP relations and technical solutions. As Eloqua's Email Delivery and Privacy Officer, Dennis leverages his experience and industry connections to help Eloqua's customers maximize their delivery rates. Previously, Dennis worked for StrongMail Systems as Director of Deliverability, Privacy, and Standards, Senior Director of Security and Legal compliance for Verizon Online, as a senior consultant at Mail Abuse Prevention Systems (MAPS), and started his career as Director of Policy and Legal External Affairs for Southwestern Bell Global, now AT&T.
Katie Delahaye Paine
CEO
KDPaine & Partners
Katie Delahaye Paine is the founder and CEO of KDPaine & Partners LLC, a research consultancy that provides measurement and accountability for corporations, nonprofits and government agencies world wide. Katie is the publisher of KDPaine's Measurement Blog and The Measurement Standard, the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability. For the past two decades, Katie has been providing marketers and communications professionals the tools, data and information to help them make better business decisions. Most recently, her endeavors have been focused on social media measurement as well as providing cost effective measurement programs for non-profits, small businesses and government agencies. Prior to launching KDPaine & Partners in 2002, Katie was the founder and president of The Delahaye Group, which she sold to Medialink in 1999. Prior to founding The Delahaye Group, Katie was the director of corporate communications for Lotus Development Corporation, and previously was manager of merchandising for Hewlett-Packard Personal Computer Group.
Paula W. Drum
Vice President of Marketing, Digital Solutions Group
H&R Block
With more than 15 years of experience in strategic planning, brand marketing, e-commerce development, direct marketing and change management, Paula Drum joined H&R Block in 2006 as vice president of marketing for the Digital Solutions Group. Her expertise in marketing and her desire to innovate led the Digital Solutions Group to several accomplishments during tax seasons 2007 & 2008, including: the launch of the most recalled television commercial in January '07 and the highest return for its direct marketing, interactive and email marketing programs. Furthermore, she led the repositioning of the H&R Block brand as a leader in tax expertise and digital products through social networking programs, such as the "Me and My Super Sweet Refund" video contest on YouTube, "H&R Block Island," a SIM in Second Life, creation of an online community—Digits, active participation on Twitter, and social programs on Facebook, MySpace and eHarmony.
Nicholas Einstein
Vice President
Datran Media
Nicholas has over ten years of email marketing experience and specializes in email and CRM strategy. He has spent his entire career helping companies of all kinds leverage online channels to communicate more effectively with their customers and prospects. Nicholas has significant agency experience, and at one time ran RealNetwork's worldwide email operations. He has served a variety of high profile clients ranging from Accenture, Bank of America and NBC Universal to Graco, Rolling Stone and Sony, and has helped each drive incremental revenue and customer lifetime value. Nicholas currently serves as Datran Media's Director of Strategic & Analytic Services, where he helps some of America's top brands optimize their email and CRM programs.
Frank Eliason
Digital Care Manager
Comcast Corporation
Frank Eliason is currently the Digital Care Manager for Comcast. Since joining the Customer Service Team at Comcast's corporate office in September, 2007, he has worked to listen to customer feedback through a variety of channels, including social media, such as blogs, forums and most notably places like Twitter. His team's work has been recognized by many news organizations, including the New York Times, ABC News, and the Philadelphia Inquirer. Prior to joining Comcast Frank worked on Customer Satisfaction and improving the Customer experience at Advanta Bank and Vanguard Group of Investment Companies. Frank's first experience in social media was not listening to Customers, but rather communicating about the health of his daughter Gianna, who was born premature. Years later when she was diagnosed with cancer, he and his family again communicated through her website. It put them in touch with so many great people from around the world. In Gia's memory they work to support many of the charitable organizations that were there for them.
Mark Emond
Director, North American Field Marketing
Cognos, an IBM company
Mark Emond has more than 15 years of experience in marketing communication and demand generation positions, 11 in the technology industry, and seven at Cognos, an IBM company. In his current role, Mark is responsible for field marketing, channel marketing and industry marketing in North America. Prior to Cognos, Mark was Director of Marketing Programs at Watchfire and Manager of Global Marketing Programs at Corel.
Mike Feiman
Director of Marketing
PoolDawg
Since 1996, Mike Feiman has been heavily involved in the world of ecommerce and online marketing. Mike has worked with such online properties as The Learning Company, KBToys.com and Fox Interactive (formally eUniverse) as well as numerous start-ups. Currently, Mike is the Director of Marketing at PoolDawg.com and serves as an Adjunct Instructor with Westwood College on the subjects of Internet Marketing and Customer Service.
Luke Glasner
Email and Database Administrator
Rodman Publishing
Luke is an outspoken advocate of email marketing and the email channel to help businesses succeed in a changing world. At Rodman Publishing, Luke created and developed the email programs for 12 B2B trade publications, building significant revenue streams for the company. He has led the move towards integrating digital channels with Rodman's traditional print-based publishing business. Luke is also an active member of email trade organizations and contributes to furthering the advancement of email industry standards and best practices.
Ben Hanna
Vice President, Marketing
Business.com
Ben Hanna serves as Vice President of Marketing for Business.com, overseeing all aspects of marketing and brand strategy for Business.com and Work.com, including direct and onsite marketing, public relations, search engine marketing, advertising, trade shows and collateral. He brings more than 10 years experience leading B2B marketing efforts from both the agency and company perspectives. Ben was most recently at eBay where he led the eBay Business team responsible for driving B2B trade on eBay. In that role, he oversaw product, business development, marketing and PR strategies that supported nearly $3 billion in business buying on eBay's U.S. site in 2005. Prior to eBay, Ben was Vice President, Marketing for IronPlanet, where he was responsible for all corporate and product marketing functions. Ben also co-founded a B2B strategic marketing agency specializing in product launches, company launches and corporate repositionings for high-tech companies in the semiconductor, telecommunications and Internet industries.
Francine Hardaway, Ph.D.
Stealthmode Partners
Self-described geek-to-human translator Francine Hardaway bought her first Apple product in the (very) early 80s. Her passion for hardware died when the Internet "came along" and she realized the future was in software. Her first real experience with the power of online communities was in 1996, when insomnia after her husband's death led her to discover Widownet, followed by Match.com. In the early 90s, she made herself less popular with her friends by insisting that they all learn about email and the Internet. She started a weekly email list that evolved over the years, and is now known by people who still don't read blogs as "Francine's blog." Francine's real blog—for those "in the know"—is at Stealthmode Blog. She can also be found on LinkedIn, Facebook, Twitter, Plurk, Identi.ca, and every other social network someone tells her about. And, oh by the way, she is a serial entrepreneur who counsels and invests in other startup entrepreneurs at Stealthmode Partners.
Ken Jurina
President & CEO
Epiar
Ken Jurina has more than fifteen years of experience in traditional advertising and Internet marketing. In 1993, he founded Top Draw which has become a leading advertising, graphic design, and web development firm in Edmonton, Alberta. In 2002, Ken co-founded Epiar, an Internet marketing and search engine optimization (SEO) company that is continually pioneering techniques in merging web development technology with online marketing strategies. As president of Epiar, Ken helps drive the marketing strategies and creative tactics that are delivering better lead generation and retention. In addition to leading the Epiar team, Ken's role at Epiar comprises senior-level client counsel, strategic marketing, and creative direction. Ken is also involved with various professional organizations and industry associations. He has served as a judge at the Canadian New Media Association awards, and has been a speaker at Search Engine Strategies conferences. Additionally, Ken sits on the Global Committee and is Co-Chair of the Marketing Committee for the Search Engine Marketing Professional Organization (SEMPO).
Aaron Kahlow
Managing Partner
BusinessOnLine
Aaron serves as Chairman & Founder of the Online Marketing Summit as well as Managing Partner of BusinessOnLine, a leader in the search and usability space. Having delivered over 170 seminars nationwide and frequently quoted in such publications as Industry Week, BtoBOnline, and BusinessWeek, Aaron is a recognized authority on the subjects of website usability, search engine optimization, web analytics and overall web strategy. Most recently, Aaron was named as one of the “Top 40 entrepreneurs under the age of 40” by Metropolitan Magazine. He also serves on the International Board of Directors for the Business Marketers Association (BMA) as Chair of Interactive Community Education.
Mark Kaufman
Associate Vice President, CNET Findability
CBS Interactive—Tech and News
Mark Kaufman has been with CNET, now part CBS Interactive, since the launch of CNET.com in 1995. He has held many positions leading product development for a number of CNET web properties. In his current role of Associate Vice President, CNET Findability, Mark leads a team charged with developing and enhancing content discovery on sites like CNET.com, CNET Download, and CNET News. Through search engine optimization, site search, content tagging, and content relationship mapping, the CNET Findability team helps users find the content and information they're looking for on CNET sites.
Hans Keil
Director, E-business Channel Development
PerkinElmer, Inc.
Hans Keil is currently the director of e-business channel development for PerkinElmer, a $1.8B global technology leader in the health sciences and photonics. He joined PerkinElmer in September 2001 and has lead efforts to develop the company's website, e-commerce and e-marketing capabilities on a global basis. Quantifying the benefits of Search Engine Marketing has been a key focus over the past few years. Prior to joining PerkinElmer, Hans worked for the United States Department of Commerce as a Business Analyst managing website development projects for several U.S. federal agencies including the Department of Defense, Health & Human Services, and the U.S. Customs Service. He also has 15 years of service in the United States Coast Guard Reserve.
Lori Keller
Vice President of Marketing
Pacifica Hotels
Lori Keller is responsible for the development and execution of strategic sales and marketing plans for all of the hotels in Pacifica Hotel Company's rapidly expanding portfolio. Lori has an extensive background in marketing including ad agency experience in travel and tourism, as well as a direct marketing experience that dates back to the mid-90's—before email—to a time when Harrah's Entertainment was building their CRM solution, launching the Gold Card, and beginning to segment customer messages based upon relevancy and behavior.
Rob Key
CEO
Converseon
Rob Key is founder and CEO of Converseon, an award-winning full service social media agency that helps brands "join the conversation" to meet business objectives. Converseon provides a full range of innovative social media technologies, consulting and services to some of the world's leading brands. Its Conversation Miner™ is well recognized as a leading social media measurement solution. Prior to Converseon, Rob was head of the Innovations Group at division of Young & Rubicam and member of the WPP.com board. His belief that traditional communication approaches, technologies and agency models were largely ill-equipped to deal with the rise of social media led to the creation of Converseon in 2001. The agency's success is attributable to the alchemy that occurs when bringing together search, public relations professionals, computer scientists, direct response experts, interactive creative directors, independent film makers, and more.
Bill Leake
CEO
Apogee Search
Bill Leake draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. Bill has guided Apogee Search from inception to its current position as the largest search engine marketing firm in the Southwest, and one of the 20 largest in North America. In addition to leading Apogee Search, Bill also serves as the president of the Austin Interactive Marketing Association, and as the chairman of the SEMPO (Search Engine Marketing Professionals Organization) committee. Before founding Apogee Search, Bill was President of Journyx. Prior to Journyx, he held leadership and executive positions at several public and private venture-capital backed firms, including Trusted Information Systems, Haystack Labs, Power Computing and Dell. At Dell, Bill worked in the Office of the Chairman on several key strategic initiatives. Before Dell, Bill worked as a management consultant at McKinsey and Company.
Ed LeCroy
Online Marketing Manager
TechSkills
Ed LeCroy is an Online Marketing professional with over eight years of Online Marketing, Pay Per Click, and Search Engine Optimization experience. He is currently the Online Marketing Manager for TechSkills, a nationally recognized innovator in education delivery and certification training for IT and Healthcare Services. Ed's current responsibilities at TechSkills include lead generation, paid and organic SEO, and website usability improvements. Within the PPC world, he maintains campaigns that generate over 4 million impressions, more than 40,000 click-throughs, and thousands of leads a month. Previously, he worked as an analyst at Dell, and had analysis and web design roles at a variety of small businesses in Austin, Texas. He also helped develop curriculum for a Digital Media class currently taught at the University of Texas.
Sean McDonald
Director, Communities and Conversations Global Communications
Dell, Inc
Sean McDonald leads the design and operation of Dell's online community activities on Dell.com and online conversations off dell.com. This year 250 million visits will occur on Dell communities including Dell Community Forum, Direct2Dell, and Idea Storm. Dell is mentioned approximately 5000 times every day on non Dell websites. Sean and his team join these web discussions—adding value by resolving customer issues and answering product questions. He has spent 11 years at Dell in Marketing, Customer Service, Online, and presently Global Communications. He joined Dell in 1997 as a Marketing Manager in the newly formed Consumer Business. Additional roles included Brand Management, Product Development, and Call Center Operations. Prior to joining Dell, Sean spent 2 years with Deloitte Consulting Group as a Senior Management Consultant and 7 years in the U.S. Navy as a Lieutenant in Logistics. While in the U.S. Navy, Sean was awarded the Navy Commendation Medal and Navy Achievement Medal for operational excellence and leadership.
George Michie
Principal, Search Marketing
The Rimm-Kaufman Group
As Co-Founder and Principal of the Rimm-Kaufman Group's search marketing division, George helped develop RKG's analytical framework, and has remained involved in the ongoing evolution of RKG's proprietary tools. Prior to joining RKG, George worked as Manager of Marketing Systems at Crutchfield Corporation. There, he worked on the multi-channel allocation problem, and helped develop Crutchfield's early PPC bidding system. George had primary responsibility for Crutchfield's list rental and alternative media programs. George speaks at industry conferences and he writes and speaks for Marketing Profs, Search Engine Land, and Market Motive. He also guest lectures at the University of Virginia's McIntire School of Commerce and Darden Graduate School of Business.
Stephanie Miller
Vice President of Strategic Services
Return Path
Stephanie helps direct marketers in B-to-B and B-to-C markets to drive higher response from email messages and value from the email channel. Stephanie has nearly 20 years of marketing, publishing and consulting experience building and managing integrated direct marketing programs. An online marketing pioneer, she was the first publisher of The Wall Street Journal Interactive Edition. She held executive-level marketing positions with Hotmail and RealNetworks before working for six years as a marketing consultant in Silicon Valley. She is also the co-author of Sign Me Up! A Marketer's Guide to Creating Email Newsletters that Build Relationships and Boost Sales.
Scott Monty
Digital & Multimedia Communications Manager
Ford Motor Company
Scott is currently the head of social media for Ford Motor Company, where he holds the title Global Digital & Multimedia Communications Manager. While his role is based in the Corporate Communications area, he is a strategic advisor on all social media activities across the company. From blogger relations to marketing support to customer service to internal communications and more, social media touches many facets of Ford's business, and Scott is there to ensure it is consistent across all of them. Previously, he was Consigliere for crayon, LLC, where his role elevated his connection with the client beyond a typical account service role, counseling clients with a firm understanding of their industry and a breadth of knowledge of the landscape of new marketing. Scott joined crayon after three years with PJA Advertising + Marketing, a BtoB shop that specializes in the high tech and health sciences industries. Prior to that position, Scott was involved in the managed care and biotech/pharma/medical device consulting space, he has served in a variety of sales, marketing and communications roles.
Daryl Nielson
Commercial eMail Marketing Manager
Hewlett-Packard
Daryl Nielson manages Hewlett-Packard's WW Commercial Email Program. The focus of this email program is relationship marketing, support notification and demand generation from HP's installed customer base. Key aspects of this program include customer acquisition, retention and personalization. HP's global email program was established in 2001. In 2006, Daryl received the American Business Stevie Award of "Best Direct Customer Response" for the HP Commercial Email Program. He manages the global program with teams in North America, Asia Pacific and Europe. Daryl has worked for Hewlett-Packard for 18 years and garnered vast experience in e-marketing, customer relationship management, database marketing, direct marketing, and supply chain management.
Neil Patel
Chief Technology Officer
Advantage Consulting Services
Neil Patel is the CTO of ACS, a search engine marketing firm located in Orange County California. ACS is a full service firm that specializes in web strategy consulting, search engine marketing, viral marketing, and social media marketing. At ACS Neil has help small and large companies such as HP, Samsung, GM, NBC, and Viacom leverage the new age web.
David Patterson
President
Elbrus Consulting
Prior to Elbrus Consulting, David Patterson worked as E-commerce Director for Edwin Watts Golf. He has a strong marketing and business aptitude in the online realm. David has a high level of expertise in SEO, SEM, PPC marketing, social media marketing, usability analysis, building your brand online, cooperate blogs, link building, and searchandizing. He also has experience creating support copy and content needs for additional marketing vehicles—including but not limited to email promotions and newsletters. As well as, optimizing and editing product descriptions and images for the web using a diverse knowledge of software like Photoshop CS3, Dreamweaver, Microsoft Office, FTP Clients, Webex, & Adobe Acrobat. He has spoken at the Internet Retailer, E-tail, and ACCM conferences.
Michelle Pelletier
Senior Director, Deliverability Services
Return Path
Michelle Pelletier is responsible for assisting Return Path clients with implementing best practices and identifying solutions for optimal email delivery. Prior to joining Return Path, Michelle was the Director of Client Services for ColdSpark, a provider of enterprise solutions for email processing and delivery. She has also worked lead Technical Account Manager roles for both DoubleClick and MessageMedia, supporting email marketing initiatives for IBM, Cisco, Intuit and others. She has been a documentation specialist, quality assurance specialist and a technical trainer.
Connie Reece
Founder
Every Dot Connects
Connie Reece specializes in developing marketing and communications programs that use Web 2.0 tools and technologies. She focuses on how social media integrates with traditional marketing and PR; how social networks can be used internally, to open up corporate culture; and externally, to cultivate clients and increase visibility online. Connie is a co-founding member and serves on the advisory board of the Social Media Club, an international association for new and emerging media professionals. She is also the founder of Every Dot Connects, a consortium of marketing and media practitioners who are passionate about using new technologies to build bridges between people and ideas and causes. When a friend was diagnosed with breast cancer in late 2007, Connie created the Frozen Pea Fund, now incorporated as a nonprofit organization with the mission of funding breast cancer research, education and programs. She has become a popular conference speaker and, working with fellow Every Dot Connects team members, has launched a series of hands-on workshops to teach the basics of popular Web 2.0 tools.
Sherry Schreck
Manager, Email Services
MGM MIRAGE
Sherry Schreck has spent the last 11 years in information technology at MGM MIRAGE, one of the world's leading development companies with significant holdings in gaming, hospitality and entertainment. Sherry has held technical support and development positions including Internet application development. Due to the increased complexity of regulation, Sherry was tapped to manage the Email Services group in 2005. Since then she has championed best practices and managed email infrastructure and deliverability for more than 15 world-class properties including Bellagio, MGM Grand and The Mirage in Las Vegas. Her experience in operating complex infrastructures and providing thought leadership to the marketing teams of each property have enabled MGM MIRAGE to maximize ROI for its gaming, hospitality and event email programs.
Stephan Spencer
Founder & President
Netconcepts
Stephan Spencer is the founder and president of Netconcepts, a web agency that specializes in search engine optimized e-commerce. Clients include Home Shopping Network, AOL, Verizon SuperPages.com, Discovery Channel, and REI, to name a few. Stephan is a frequent speaker at Internet conferences around the globe (including Berlin, London, Toronto, Santiago, Auckland, New York, Chicago, San Francisco, Los Angeles, and places in between) for organizations such as the DMA, the AMA, Shop.org, JupiterMedia/IncisiveMedia (Search Engine Strategies), Internet World, IQPC and IIR. Stephan is a Senior Contributor to MarketingProfs.com, a columnist for Practical Ecommerce, and he's been a contributor to DM News, Multichannel Merchant, Catalog Age, Catalog Success, Unlimited, NZ Marketing, Building Online Business, and others. He is co-author of the analyst report "The State of Search Engine Marketing 1.0—New Strategies for Successful Cataloging" published by Catalog Age. Stephan is also an avid blogger.
Karen Talavera
President
Synchronicity Marketing
Karen Talavera is a nationally recognized email marketing expert and president of consulting firm Synchronicity Marketing. Over the past decade through both public and private seminars she has taught literally thousands of marketers how to understand email marketing, tactically implement it, and strategically improve results from it. She teaches email marketing and speaks on a variety of related topics for the Direct Marketing Association, Email Experience Council, Fortune 500 Corporations, and several regional marketing groups.
Nish Thakkar
Software Engineer
Google, Inc.
Nish Thakkar is a software engineer for the Google Webmaster Tool team. Since joining Google in May 2007 he has been working on Webmaster Tools, including features such as backlinks, crawl errors, and Sitemaps. Prior to joining Google, Nish worked as a software engineer for IBM's J2EE sever, WebSphere.
Doug Williams
Director of Marketing
Lane Bryant Catalog
Doug Williams is the Director of Marketing for Lane Bryant Catalog, a division of Charming Shoppes, Inc. He is responsible for the strategic planning and execution of catalog and ecommerce marketing for the brand, a leading merchant of plus size women's apparel. Previously he directed a variety of catalog and online marketing functions at Sierra Trading Post, a multichannel merchant of closeout and overstock name brand clothing and outdoor gear.
Esmee Williams
Vice President of Brand Marketing
Allrecipes.com
Esmee Williams brings more than a decade of experience in brand strategy, interactive marketing, and product development to her role at Allrecipes.com. In addition to her role shepherding Allrecipes' consumer experience and brand standards, Esmee works with partners and clients to develop unique advertising programs that allow their brands to become part of the market-level dialogue with their target audience's immediate point of need. Prior to joining Allrecipes in 1999, Esmee led product development and marketing efforts for multiple brands of home productivity software at Vivendi Entertainment. She also spent time at McCann-Erickson managing the communication strategies for the Washington State Lottery, earning both gold and silver EFFIE awards in 1996 for her work on the Lotto and Scratch product lines. Prior to her Mc-Cann-Erickson stint, Esmee spent 5 years at Nestlé developing programs to support new product introductions for brands such as NesQuik, Coffee-Mate, Nescafé, Taster's Choice and Nestea.
Dustin Woodard
SEO Director
WetPaint
Dustin is a veteran in-house SEO professional, having spent over a decade using SEO as the primary tool for driving traffic to a number of top-ranked websites in the food, financial and publishing industries. At Wetpaint, he oversees SEO for over a million websites, including the official community sites for Mythbusters, the New York Giants, and Usher. Prior to Wetpaint, Dustin was in charge of SEO for Allrecipes.com. His past web work has won him several prestigious awards from Forbes and Inc magazines, leading to him become a judge for the annual Webby Awards.
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