EVENT AGENDA
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Content Creation: Using AI and Automation to Do More With Less
Overwhelmed? Break free from the chaos of unclear workflows and too few resources with AI and automation—powered by the tools you already have!
Drawing from real examples and proven workflows, Lee Judge shows how modern content operations can turn manual, repetitive tasks into repeatable systems with no-code automation, smart AI prompts, and strategic repurposing… without scaling headcount.Join this session to learn how to:
- Map your current content workflows to identify automation opportunities, including repurposing long-form content into social posts, scripts, and promotional assets
- Set up no-code automation tools (like Zapier, Make, or ActivePieces) without needing to write code
- Build sustainable systems around video and content approvals using your existing tools like ClickUp, Notion, or Trello
You'll leave with a clearer understanding of what to automate, what to delegate to AI, and what to fix in your people-process first.
SPEAKER
- A. Lee Judge
- Co-Founder + CMO
- Content Monsta
Lee is the founder of Content Monsta, a B2B media production company helping brands drive customer engagement. Lee shares his content creator and marketing executive experience in his top-rated book CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine.
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How Modern Workflows Help Marketing and Sales Turn AI Into Impact
Want to use more AI in your role, but not sure where it fits into the daily work of running campaigns and supporting sales?
Join Kaitlin Sanders from ZoomInfo to explore how today's most effective marketing and sales teams are embedding AI into their workflows to boost efficiency, alignment, and results.
In this session, you'll learn how to:
- Fit AI into everyday marketing and sales workflows, demonstrated by practical examples you can use right away
- Identify the moment where data becomes actionable
- Turn your go-to-market innovations into a blueprint for repeatable wins
Discover how AI helps align your marketing and sales teams around shared insights and signals to engage the right buyers faster—and with more confidence.
SPEAKER
- Kaitlin Sanders
- Head of Business Value & Insights
- ZoomInfo
Kaitlin leads Business Value and Insights for ZoomInfo marketing, where she tailors account-based experience programs that unite data, technology, and GTM strategy to drive pipeline acceleration and measurable business growth for top strategic customers.
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Build AI Teammates That Work Like You and Multiply Your Impact
Most people try to use AI as a catch-all tool that can do a little bit of everything. The result? Output that's inconsistent and work you still need to spend hours to correct.
A better approach is to train individual AI models to excel at one role: a data analyst, a copy editor, a social manager, or an industry expert. When each "colleague" is designed for a specific job, the results are clearer, stronger, and more reliable.
Join this session to:
- Match the right AI to the right job: discover the three types of AI teammates and how to build each one to take on a defined role
- Train smarter, not harder: understand how different AI types learn best so you can train each once and get better results faster
- See AI roles in practice: watch a live demo of Natalie's go-to AI teammates, see the tasks they handle smoothly, understand where she steps in, and witness how the collaboration plays out in real time
SPEAKER
- Natalie Lambert
- Founder & Managing Partner
- GenEdge
Natalie, founder and managing partner at GenEdge, is a leader in generative AI for marketing. Her background spans leadership roles at Google and Citrix, CMO positions at two enterprise startups, and work as a principal analyst at Forrester.
SPONSORED BY:
KEY DETAILS
- Date: December 12, 2025 — 11:30 AM ET
- Sessions: 3 presentations by top industry experts
- Length: 45 minutes per session
- Topic: Marketing Strategy, Martech, Artificial Intelligence
- Price: $0
