AI Friday Forum

EVENT AGENDA

• From Prompts to Knowledge: Laying the Foundation for Agentic Marketing Workflows

  TIME: 11:30am–12:15pm LENGTH: 45 minutes

  Most AI prompts today are written in isolation—one question, one output, one-off results.
  
  But scalable AI work doesn't start with better prompts. It starts with compartmentalizing your domain knowledge in a way AI can understand: clear intent, boundaries, inputs, outputs, and decision logic.
  
  In this session, Pam Didner walks you through the next level of AI skills, showing you how to use agents for specific tasks to create a team of virtual assistants working together for YOU!

  Join Pam to discover how to:

  • Move from ad-hoc prompts to personal and team knowledge
  • Structure your expertise so AI can parse, understand, and reuse it
  • Create a backbone structured knowledge for custom AI agents—and eventually workflows

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  SPEAKER

  

  • Pam Didner
  • B2B Marketer, Speaker, Author, & Podcaster

  Pam understands the challenges business professionals face every day. She loves to be in the trenches with her clients to solve their problems and grow their businesses. With 20 years of corporate experience across many departments and industries, she knows how corporate works.

• Engage, Activate, Convert: AI for Marketing Content

  TIME: 12:30pm–1pm LENGTH: 30 minutes

  Marketers today face the challenge of not just creating content, but ensuring it reaches the right audience, drives engagement, and delivers measurable impact on revenue.
  
  In this session, Deniz Olcay explores how AI is transforming the way marketing teams manage, distribute, track, and activate content with relevant context to maximize adoption and ROI.

  You'll learn how to:

  • Use AI to align content, learning, and buyer engagement across the buyer journey
  • Measure content effectiveness and understand its direct impact on the buyer experience and revenue
  • Deliver smarter, more impactful experiences that truly connect with buyers

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  SPEAKER

  

  • Deniz Olcay
  • VP of Marketing
  • Allego

  Deniz has a sales-centric background, including sales training at RAIN Group. In his previous role at Dun & Bradstreet, he was the VP of product marketing, managing a portfolio representing over $650M in annual revenue. He is intimately familiar with the challenges of selling virtually.

• Beyond the Prompt: Creating Reproducible Marketing Workflows That Actually Work

  TIME: 1:15pm–2pm LENGTH: 45 minutes

  Everyone's chasing the perfect prompt. But that's not where the leverage is. The marketers getting real results from AI aren't prompt engineers—they're workflow architects. They've learned to dissect their work into discrete tasks, then strategically sort which belong to humans and which belong to AI.
  
  In this session, Mark Hinkle will apply his S.M.A.R.T. framework (Sort, Match, Automate, Refine, Take Control) for newsletter production as a working example, breaking it down step-by-step: research, ideation, writing, editing, distribution.
  
  You'll see exactly where AI accelerates the process, where humans remain irreplaceable, and how to design the handoffs that make or break your output quality.

  You'll learn:

  • Where AI can be used—and where it should not be used—in your marketing
  • A methodology you can apply Monday morning to email campaigns, social content, blog production, or any content workflow in your stack
  • The S.M.A.R.T. framework that delivers consistent results from AI

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  SPEAKER

  

  • Mark Hinkle
  • CEO
  • Peripety Labs

  Mark is CEO of Peripety Labs and publisher of The Artificially Intelligent Enterprise. As Executive Director of the Node.js Foundation, he unified competing interests among Google, Microsoft, IBM, PayPal, and Fidelity. He focuses on helping emerging technology get adopted.