Demos Booked ≠ Ready: How B2B Tech Marketers Can Unblock Stalled Pipeline

Ever feel like your B2B marketing is an episode of Squid Game?

You're running campaigns, driving traffic, and booking demos... yet deals stall, sales cycles stretch, and pipeline stays flat at best. It's time to escape the revenue generation maze.

In this webinar, 3rd + Taylor Founder Tiffany Nwahiri will unpack why booked demos don't always equal ready buyers, and how marketing can pivot struggling performance to success without adding budget or headcount.

Join us to discover:

  • How marketing unintentionally creates tire kickers instead of ready buyers just moments before your demo—and what to do instead
  • Why doing "all the things" across channels can still lead to stalled pipeline and longer sales cycles
  • Critical adjustments you can make in strategy, messaging, and campaigns to improve buyer readiness and pipeline momentum

THIS SPONSORED WEBINAR FEATURES:

Tiffany Nwahiri

With 17 years in B2B tech, Tiffany Nwahiri believes marketers deserve credit for driving revenue—not just activity. She founded 3rd + Taylor to help marketing teams escape stalled pipeline and turn hard work into real growth.

SPONSORED BY:

Sponsored by 3rd + Taylor
3rd + Taylor helps B2B tech marketing teams drive real pipeline and revenue, not just activity. They provide full-funnel strategy and execution support—from demand generation to buyer education—so marketing directly impacts the bottom line.
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KEY DETAILS

  • Date: March 5, 2026 — 2:00 PM ET
  • Length: 60 minutes
  • Presenter: Tiffany Nwahiri
  • Sponsor: 3rd + Taylor
  • Topic: Customer Experience, Marketing Management, Marketing Strategy
  • Price: $0

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