3 Ways Brand Control Breaks in the Zero-Click Era

Your brand reputation speaks long before anyone visits your website, and traditional brand management models are breaking down.

That's because AI now summarizes and shares marketing content without context, shaping customer perception, credibility, and trust in milliseconds.

Join us to get insights on modern brand management, grounded in real-world experience working with global brands across industries.

We'll explore how leading enterprises are protecting brand authenticity and trust in a zero-click, AI-driven world.

You'll learn about:

  • Gaps in brand strategy and brand management—once hidden, now exposed by AI
  • Shifting governance from reactive approval to proactive brand guidance
  • Translating brand intent and content operations into consistent execution at scale

THIS SPONSORED WEBINAR FEATURES:

Stefan Gass

Stefan Gass is an experienced marketing, sales, and strategy leader who has held senior roles at Microsoft, Boston Consulting Group, and Oracle. As CMO at Papirfly, he focuses on the practical use of AI and technology across go-to-market and B2B content operations.

Maarten Evertzen

Maarten Evertzen is managing partner at VIM Group, a brand change consultancy with over 30 years of experience. He leads digital and technology strategy, helping enterprise brands translate rebrand strategy into scalable execution across markets, teams, and channels.

SPONSORED BY:

Sponsored by Papirfly
Papirfly is a European SaaS leader in Digital Asset Management and Templated Content Creation. Over 1 million users across 1,500 global brands use their suite to manage, create, and showcase on-brand content, ensuring total brand consistency and accelerated content delivery at every customer touchpoint.
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KEY DETAILS

  • Date: February 5, 2026 — 12:00 PM ET
  • Length: 45 minutes
  • Presenter: Stefan Gass, Maarten Evertzen
  • Sponsor: Papirfly
  • Topic: Branding, Marketing Content, Artificial Intelligence
  • Price: $0

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