The MarketingProfs Bright Bulb B2B Awards
 

The Awards

2013 Finalists Announced


Congratulations to our finalists and thanks to all who submitted entries. We were impressed and thrilled by the number of quality submissions.

The MarketingProfs Bright Bulb B2B Awards recognize brilliance, excellence, and innovation in B2B marketing. In general, we're looking to celebrate unique people and programs that can demonstrate measurable success. MarketingProfs' in-house team judged the entries, along with an external judging committee of marketing practitioners:

Alan Belniak—Director of Marketing Content, LogMeIn
Rohit Bhargava—Founder, Influential Marketing Group
Carissa Caramanis O'Brien—Social Media Community and Content Director, Aetna
Susan Emerick—Social Business Program Manager, IBM
Carlos Hidalgo—CEO, ANNUITAS
Erika Napoletano—RedHead Writing
Tim Washer—Social Media Manager, Cisco Systems
Nick Westergaard—Founder, Brand Driven Digital

We'll announce and honor the winners in Boston on Thursday, October 10, 2013, at B2B Marketing Forum.

Questions? Please contact Julie Pildner.

B2B Luminary (B2B Marketer of the Year)

Are you an innovative individual who has made a mark in B2B marketing this year, either by leading a campaign or team, or by demonstrating your leadership? You may just be our 2013 B2B Luminary. This person is a true visionary (dare we say thought leader?) in B2B marketing or is playing a significant role in its evolution. Is that you?

Finalists:

  • Christine Crandell—President, New Business Strategies
  • Sean Shoffstall—Chief Operating Officer, Ozone Online
  • Karen Thomas-Smith—Vice President Marketing, Accountable Care Solutions, Optum

B2B Luminary Agency (B2B Agency of the Year)

You're not just one marketer, and you're not an in-house corporate team, but you still contribute to B2B industries, one client at a time. If this sounds like you, you may be the innovative agency (over 25 employees) we're looking for. To contend for our B2B Luminary Agency award you'll have to show that you work on behalf of one or more B2B clients to make a mark in B2B marketing this year, either by spearheading effective campaigns or by demonstrating a willingness to think differently about B2B marketing.

Finalists:

  • CatapultWorks
  • Ozone Online
  • Quarry Integrated Communications

B2B Small Agency Luminary of the Year (B2B Small Agency of the Year)

You may be small in size, but not in ideas. We're looking to recognize a smaller innovative agency (25 employees or fewer) that has worked on behalf of one or more clients to make a mark in B2B marketing this year, either by spearheading effective campaigns or by demonstrating a willingness to think differently about B2B marketing. Don't be shy; you could just be the B2B small agency of 2013.

Finalists:

  • Velocity Partners
  • Version 2.0 Communications
  • Wilde Agency

B2B Innovator Brand (B2B Brand of the Year)

The list of B2B brands may be a mile long, but we're happy to say that there are some brightly shining landmarks along the way. Do you represent a B2B brand that's breaking out of the humdrum to do something special? You may be a perfect fit for this award, which celebrates a B2B brand, product, or service that has demonstrated innovation in pushing the boundaries of traditional B2B marketing by deploying campaigns that have built or enhanced its image and identity among constituents across a host of digital platforms.

Finalists:

  • Follett Challenge
  • Pixe Social
  • WIKA Instrument, LP

B2B Innovator Campaign (B2B Campaign of the Year)

Have you planned and implemented a high-five worthy campaign? One that generated excitement, brought in new business, or helped make your current customers the happiest they could be? That's what this award is all about. We're looking to celebrate a B2B marketing or communications campaign on at least one digital platform (that's right, digital), with a demonstrated goal of building a brand's identity and business. Sound like work you've done this year? Great—now bring it.

Finalists:

  • Adobe—Adobe's Metrics Not Myths Campaign
  • Archdiocese of Philadelphia Office of Catholic—Choose My Future Campaign
  • Microsoft (Office 365)—Office 365 Integrated Campaign
  • ReachForce—Marketo Summit: Free Beer and Gold for Everyone Campaign
  • Rimini Street—Rimini Street Dares ERP Licensees to Compare Maintenance Value Campaign
  • Tripwire—Security Matters Campaign

Best B2B Creative

Creative work isn't relegated to consumer brands. In fact, creativity abounds in today's B2B industries like never before—from forward-thinking design to copy that sells (with a healthy side of humor). But you already know that, and you've got the creative assets to prove it. Our Best B2B Creative award recognizes just that; we're looking for the best use of design and messaging on a digital platform for a B2B brand.

Finalists:

  • Korn/Ferry International
  • SunGard Infographics
  • Tripwire

Best B2B Marketing Project

Sometimes there's that one piece of the marketing puzzle that stands out. Perhaps it's a co-branded brochure you've created for a channel partner. Or maybe it's an infographic that's been shared far and wide. If you have an individual piece of content marketing, collateral, or creative that might not be tied to a larger effort but that's nonetheless set to impress, submit your entry for this award. Individual marketing projects deserve recognition for innovation and excellence, too.

Finalists:

  • Live Marketing
  • NetProspex Workbench
  • Wilde Agency

Best Newcomer Agency Award (the "Spark Award"—New, Small, Powerful Wattage)

You don't need to be old school to make a big impact with a communications, promotions, or lead gen program. That's why we're recognizing breakthrough marketing by a startup or newly founded B2B company. To qualify for the Spark Award, your business must have been founded no earlier than July 15, 2011.

Finalists:

  • Content Marketing Cardiology
  • Go Grow Strategies
  • Yesler

Best Newcomer Business Award (the "Spark Award"—New, Small, Powerful Wattage)

You don't need to be old school to make a big impact with a communications, promotions, or lead gen program. That's why we're recognizing breakthrough marketing by a startup or newly founded B2B company. To qualify for the Spark Award, your business must have been founded no earlier than July 15, 2011.

Finalists:

  • Email Monks
  • RedViking Engineering
  • Sovee
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