In part three of this five-part video series on digital loyalty, experts from The Buddy Group and Badgeville explore the following topics:

• Why customers (end users) need to clearly understand the value of a loyalty program
• The importance of sharing achievements to social platforms and understanding the impact on mobile, tablet, and desktop devices
• Common challenges when planning a user interface for a loyalty program
• Understanding how a loyalty program can align itself with your business, conversion, and referral goals

This five-part series consists of the following videos:

Part 1: Why Digital Loyalty Matters
Part 2: Digital Loyalty Strategy in a New Landscape
Part 3: Common Pitfalls and Challenges of Modern Customer Loyalty
Part 4: Getting Internal Buy-In and Gauging External Success
Part 5: You Built It, What's Next?