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In part one of this five-part video series on digital loyalty, experts from The Buddy Group and Badgeville explore the following topics:

  • Why brands need to be establishing meaningful and fulfilling relationships with customers
  • The importance of brands' showing their commitment to loyal consumers
  • The shift from traditional outbound marketing and lessons from the growth of Facebook and social gaming
  • Key visitor behaviors that brands can tap into to better understand their motivations
  • How digital loyalty can help brands create personal and authentic conversations with their customers

This five-part series consists of the following videos:

Part 1: Why Digital Loyalty Matters
Part 2: Digital Loyalty Strategy in a New Landscape
Part 3: Common Pitfalls and Challenges of Modern Customer Loyalty
Part 4: Getting Internal Buy-In and Gauging External Success
Part 5: You Built It, What's Next?

Continue reading "Why Digital Loyalty Matters, Part 1 [Video]" ... Read the full article

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