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In part two of this five-part video series on digital loyalty, experts from The Buddy Group and Badgeville explore the following topics:

  • How brands can communicate and tailor the right messages to the right audience
  • Understanding and addressing users' needs from the bottom to the top of the loyalty ladder
  • Why loyalty is empowering consumers to interact with brands in an unprecedented way
  • Benefits of partnering with companies with a core competency in customer loyalty

This five-part series consists of the following videos:

Part 1: Why Digital Loyalty Matters
Part 2: Digital Loyalty Strategy in a New Landscape
Part 3: Common Pitfalls and Challenges of Modern Customer Loyalty
Part 4: Getting Internal Buy-In and Gauging External Success
Part 5: You Built It, What's Next?

Continue reading "Digital Loyalty Strategy in a New Landscape, Part 2 [Video]" ... Read the full article

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