Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Webinar | TOPIC: Content
Survey-based research is a great way to generate compelling content for your brand—but only when your data is good and your reporting is trustworthy. Get it right with a simple four-step model, a set of survey best-practices, and an understanding of how to report the data. Sponsored by SurveyMonkey.
CONTENT TYPE: Article | TOPIC: Branding
Going green is usually associated with consumer awareness, so it may seem irrelevant to consider for a B2B company. Not so: from financial benefits to positive PR opportunities, B2B marketers have a lot to gain from embracing the sustainable practices of their B2C counterparts.
CONTENT TYPE: PRO Webinar | TOPIC: Branding
In this B2B Backstage keynote with global positioning expert, April Dunford, you'll discover how to develop a "Point of View" narrative that will give your prospects and customers a clear way to think about their choices in the market and make it clear that your brand is the superior choice.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Branding and direct response marketing must work together. Marketers should therefore understand the key differences between the two so that they can employ the right blend of tactics when executing their overall marketing strategy. Here are five differences to keep in mind.
CONTENT TYPE: Chart | TOPIC: Branding
Apple, Amazon, and Google are the major brands people in the United States have felt most intimately connected to during the COVID-19 pandemic, according to recent research from MBLM.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy
Communication and connection are important in the best of situations, but they become vital when adapting to a new normal. As customer expectations evolve, marketers are thinking how they can adjust to ensure the best possible customer experience. Here are some useful tactics.
The world's five most valuable brands in 2020 are all technology companies, according to recent research from Interbrand.
CONTENT TYPE: PRO Webinar | TOPIC: Customer Experience
Does your B2B company need rocket fuel? Start inspiring and nurturing true fans. This keynote presentation by David Meerman Scott, based on his book, Fanocracy, was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.
CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy
Great positioning is oft-overlooked by B2B businesses but oh. so. Important. It's time to use strategic positioning to make your products obviously awesome to your customers. This keynote presentation by April Dunford, inspired by her book Obviously Awesome, was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.
Is your email newsletter yawn-worthy? Learn how to create and write one your customers clear their schedules to read and that gets real results. This presentation by MarketingProfs' Ann Handley was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.
Do you have what it takes to be a "Great Communicator?" From Washington and Lincoln to Reagan and Obama, learn the communication secrets of our chief executives and put them to work for you. This presentation by Nick Westergaard was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.
In the fleeting digital world, empathy toward your customers is an invaluable asset. But companies that fail to let their audience peek into their own human side also fail to build trustful and lasting customer relationships. Doubly so in B2B. Here's how you can solve that problem.
CONTENT TYPE: Podcast | TOPIC: Management
Lori Hall of Pop'N Creative talks about how to advance racial justice within your organization.
CONTENT TYPE: Article | TOPIC: Public Relations
Whether it's a global pandemic or a data breach, a crisis of any kind can negatively impact your company's operations and reputation. So, what can marketers say and do to keep customers informed and satisfied until the crisis is over? Here's useful advice.
CONTENT TYPE: Course | TOPIC: Branding
Is your brand admired? We're not just talking a positive thought or a pleasant passing experience. We mean the love, trust, and respect needed to cultivate loyal fans and create deeply-personal connections with customers and communities.
Are you simply producing content and pitching calls to action to your target audiences? It’s time to start adding emotional experiences to the mix. These kinds of engagements can transform your company and create long-term connections between customers and your brand. Ready to get started?
Don't just sell to your target customers. Much like building a lasting relationship with your best friend (forever!), long-term success comes through understanding them, finding common ground, and addressing their needs each step of the way.
Four American tech companies have the world's most valuable brands this year, according to recent research from BrandZ.
B2B marketers say the biggest challenge they face in trying to amplify their brand is not having a clear strategy, according to recent research from ON24 and NetLine.
Are your brand guidelines working for your team and company? Is the content being shared internally and externally consistent and aligned, no matter which team it's coming from and in what format? If not, it's time to start making some important changes.
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