FILTERS

clear all

Content Type

Events

Topics

Framework Elements

Recency

Time to Complete

Subject Matter Expert

RESULTS

Sort by:
  • If you're not already doing ABM, then you're likely thinking about doing it. Taking a tiered approach allows you to scale your efforts. Here's how to win the biggest, most attractive deals in your market.

  • Consumers, especially Millennial consumers, are expected to spend more on gifts this holiday season compared with last holiday season, according to recent research from OpenX and The Harris Poll.

  • The entire retail industry is at a crossroads: store closures, CMO reshuffles, and competition from Amazon. But retailers still have a lucrative opportunity to differentiate themselves and win over undecided shoppers, who are large in number. Here's how.

  • The podcast audience is growing rapidly, and listeners say the quality of content is steadily improving, according to recent research from Adobe.

  • An economic downturn will come. That's a certainty. What's not certain is exactly when (this year, next?) and how bad it will be (a recession, depression?). But some businesses will do better than others. See what history tells us we might expect during the next downturn.

  • Here are the 2020 B2B content marketing research results from MarketingProfs and Content Marketing Institute. See what key actions and approaches you can take to improve your own content marketing program.

  • Wouldn't you love to have a better customer (and competitor) insights strategy that you could turn into creative, targeted, and effective campaigns? With the right research and processes, you can. Sponsored by Melissa Direct.

  • AI shows great promise, and marketers are still learning how to use it effectively and integrate it with, or use it to complement, the processes they're already using. One thing is clear, though: Email is an area where AI can offer significant advantages.

  • Although most consumers are willing to share personal data to receive personalized experiences in return, many are wary about how well their privacy is guarded, according to recent research from Selligent.

  • If you're not already automating one or more of your daily marketing tasks and processes, you're missing out on a huge opportunity. Chances are, at least some of your competitors are a step ahead. Here's how you, too, can start making your marketing life easier.

  • B2B marketing is saturated. The only way to stand out is to innovate your marketing. Over the last decade, ABM has become an important innovation, focusing on accounts and buyers, not leads. Yet, marketers trying to implement account-based approaches have been thwarted by the limitations of their marketing stack.

  • A powerful marketing plan is essential for the success of any company or brand. Here is a seven-step guide to building a successful marketing plan. Check out this infographic.

  • Self-service is dominating the consumer landscape. You can, for example, check into your flight and your hotel room and order food—all without speaking to anyone. Self-service is also a top desire of business buyers; but only a handful of B2B professionals are prioritizing it. This is a big opportunity we're missing out on.

  • Consumers are using more devices and touchpoints than ever, so brands have adopted omnichannel marketing to meet the demand for cross-channel content. They have relied on martech, Cloud storage, agencies, and publishing tools. The result? Lots of content silos—which undermine your marketing. But you can eliminate them.

  • Marketers publish infographics because they attract readers and because readers tend to share infographics on social networks. Those are marketing wins—in the form of backlinks, brand awareness, and website visitors. See how you can use infographics in your own marketing.

  • Today's online consumer frequently confronts a host of frustrations when attempting to interact and engage with businesses online, according to a recent study. Hence the rise of conversational marketing.

  • The rise of artificial intelligence is dramatically changing the way businesses understand and communicate with their audiences. Nowhere is that truer than in the fields of experience management (XM) and marketing research. See five ways AI is the future of research.

  • How well do you know marketing trends? How versed are you in media use, consumer preferences, Super Bowl spend? To test your knowledge, visual designer and self-described "data enthusiast" Olivier Ballou created this custom interactive quiz for MarketingProfs.

  • Consumers' attitudes toward the music being played in retail stores vary widely depending on the genre of music as well as the volume, according to recent research from Cloud Cover Music.