Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy | ELEMENT: Strategy
Do you ever wish you had a magic decoder ring that unlocked the perfect marketing strategy for your brand? Join the club! With so many technologies and tactics out there, it can sometimes feel impossible to select, set up, and deploy an optimal combination. Sponsored by Obility.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy | ELEMENT: Communicate
The ability to engage meaningfully with customers matters more now than ever. It starts with empathy and an ability to prioritize the marketing activities that will create the most connection. Sponsored by UserTesting.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
As a B2B brand, the last thing you need is to miss the post-pandemic rebound of the economy when it happens. These five marketing strategies can help you come out of the recession as strong as before—or even better positioned.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy
As marketers, we know that effective marketing puts the customer first. But how do we do that? How can we harness our most human of superpowers to deliver real value both to the customer and to the business? Start using empathy in marketing.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy | ELEMENT: Strategy
In this new normal, your digital strategy will be your business' main differentiator. But how can you overcome common roadblocks, meet the changing expectations and needs of customers, and drive more revenue? It starts with understanding digital experience management. Sponsored by Qualtrics.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Strategy
Two-thirds of digital agencies experienced a decrease in overall revenue because of the COVID-19 pandemic, according to recent research from Uplers.
We marketers are trying to find our bearings in an environment unlike any we have known. Some changes we are experiencing will persist, forming a new foundation for how businesses function post-pandemic. What will that look like? How can you prepare your team for what lies ahead?
CONTENT TYPE: Infographic | TOPIC: Customer Loyalty | ELEMENT: Create
The pandemic has disrupted business (and life), and everyone is scrambling to adapt. Instead of enticing buyers with a promise of "better" as you likely did before COVID-19, you now need to do more: You need to make your sales offers far more valuable than ever.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Strategy
Why outsource digital marketing? And outsource what, exactly? Also: Why or why not in-house? And how to select an agency—what red flags to look for. Insider tips. And more...
CONTENT TYPE: Chart | TOPIC: Management | ELEMENT: Management
Marketers and salespeople say the biggest challenge to aligning their teams is a lack of good data, according to recent research from InsideView.
CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Strategy
In the past two decades, content marketing has become an effective strategy for generating leads and nurturing them through every stage of the buying journey. Now, AI is poised to take marketing content to the next level.
CONTENT TYPE: Article | TOPIC: Career Management | ELEMENT: Management
One of our biggest problems as marketers is a tendency to be so customer-focused that we forget to apply our talents within our own organizations. Here are four ways we can position ourselves as leaders and catalysts for much-needed change.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Plan
COVID-19 pandemic-related shutdowns have affected a host of industries and sectors in various ways. Part of the fallout has been the change in Web-use behavior, as well, along with digital marketing initiatives by major search and social media platforms. This infographic offers an overview.
CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: Strategy
"Unapologetic marketing truthteller" and on-demand communications specialist Katie Martell talks about the power of cause-aligned marketing as opposed to "pandering," and explains how to avoid the latter.
CONTENT TYPE: Webinar | TOPIC: Content | ELEMENT: Plan
Influencer marketing is all the rage for B2C products, but can it work for B2B marketing? Turns out, the answer is a resounding yes—influencer marketing is a powerful but under-utilized tool for B2B marketers. Join us to learn how quality content makes influencer marketing an achievable goal.
CONTENT TYPE: Article | TOPIC: Public Relations | ELEMENT: Management
How do you vet a PR agency you want to hire? You want a strong agency partnership, but what does that even mean, and how do you start building one? Ask these seven questions when you're vetting and interviewing an agency.
CONTENT TYPE: Chart | TOPIC: Demand Generation | ELEMENT: Communicate
Most salespeople say they're facing fewer deals and more missed quotas because of COVID-19, and a majority also say the pandemic has driven them to shift to virtual selling, according to recent research from LinkedIn.
CONTENT TYPE: Article | TOPIC: Events | ELEMENT: Strategy
Marketing events have been canceled because of COVID-19. But what about post-pandemic? If events resume, will people even attend? And most important, do we now have an opportunity to make live events more valuable for everyone involved?
CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Plan
Most Americans say they would rather watch a 30-second advertisement in exchange for free content than share their email address with a company, according to recent research from BuzzStream and Fractl.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology | ELEMENT: Strategy
For many industries, digital channels are now essential to doing business well into the future. Here are some practical tips on how to accelerate your digital transformation.
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