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  • Join Hall of Fame keynote speaker and author Jay Baer on June 8 for this PRO-exclusive B2B Backstage webinar. In this fast-paced and funny presentation, you'll question your content strategy and learn the "Three Drawbridges of Content Success."

  • Do you feel like your video marketing strategy (if you even have one) is lacking? What are the best ways to incorporate it into your overall strategy, and what platforms should you be using? Sponsored by Adtaxi.

  • Join expert Samantha Stone for this comprehensive Master Class to develop the financial acumen and measurement skills needed to make smarter business decisions, move your business forward, impress your CFO and management team, and prove your value.

  • Are you paying enough attention to your customers' post-sale journey? Probably not. Now's the time to up your game, provide content your customers want, and build advocates for your brand. You need a customer-engagement strategy. Sponsored by Uberflip.

  • If you're marketing a technology product or service, your content and messaging need to address topics that are trending with the developer and tech community. But how do you learn what's trending, and what's the best way to keep your marketing efforts on point and valuable to this audience? Sponsored by Stack Overflow.

  • The pandemic has significantly changed the way B2B buyers and sellers do business. To adapt to the new B2B sales and marketing world, adopt these five strategies.

  • When marketers want to measure customer experience and loyalty, they often use Net Promoter Score (NPS), which focuses on whether customers would recommend your product or service. That's nice to know, of course, but reliance on that one simple metric is likely limiting your opportunities for growth and excellence. It's time to go beyond NPS and use a KPI that actually forecasts loyalty and growth.

  • Wouldn't it be nice to have a bird's eye view into the accounts most likely to engage with your brand's online presence? In turn, this would enable your marketing team to target these accounts more effectively. It can be done, and it starts with Intent data. Sponsored by Bombora.

  • Are you struggling to access, analyze, and make sense of data that is siloed, fragmented, or otherwise lacking in full-picture insights? It's time to make the best possible use of all your data—by ensuring it can be a single source of truth that gives you a 360-degree view and helps you achieve better ROI. Sounds good, right? Sponsored by Snowflake.

  • Marketing automation technology is no longer a luxury; it's a necessity for companies to operate efficiently. From improved customer experience to increased visibility, here are some of the many advantages to using AI and automation.

  • When we think of any product or service, particular associations come to mind. The question to ask yourself is whether the associations your customers are making about your product or service are the ones you want them to have. If you don't position your product, service, or company, your competition will do it for you—and you probably won't like what they have to say. This e-book is a guide to the art and science of creating a defensible market position.

  • Evolutionary psychology and digital marketing expert Tim Ash shares insights from his book 'Unleash Your Primal Brain: Demystifying How We Think and Why We Act.'

  • Sweet treats, tumblers, and e-commerce gift cards were among the most popular gifts B2B firms sent to buyers and customers in 2020, according to recent research from Sendoso.

  • Is your direct marketing strategy still effective? The events of 2020 have likely prompted you to begin re-evaluating it. As you do that, keep in mind these three tactics for optimizing your direct marketing.

  • The pandemic has changed everyone, including your customers. The buyer personas you created a year ago no longer apply. Here's how to adapt your messaging and content for your customers' current needs and behaviors.

  • Senior marketers say the biggest marketing leadership deficiency in their organizations is an understanding of the customer journey, according to recent research from the CMO Council and Chief Outsiders.

  • This recent infographic explores the current audio marketing landscape and covers what has and has not changed for marketers.

  • No two people are better-suited to help us move into a world of weird marketing—marketing based on ideas derived from divergent thinking—than Scottt Trobaugh and Cliff Lewis from Godfrey. Let's bring the weird to B2B marketing.

  • B2B marketers have many partnerships—with intermediaries, customers, and others. Some are close relationships, and some aren't. How can you tell what type you need? And if want a close, long-term, and profitable B2B relationship, how can you ensure it will be?

  • Most senior marketers are very optimistic about the US economic outlook and plan to increase their marketing spend over the next 12 months.