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  • The year will be winding down and many of your "plans" will involve eggnog and fruitcake (or not?). But if you can find it within yourself to get even the most basic 2021 marketing plans started before you break for holiday cheer, you'll thank yourself on the other side. Sponsored by ZoomInfo.

  • If you want your brand to succeed today (and into the future) you need to move beyond panic marketing and tactical calendars. You need an agile, strategic marketing plan. Learn how with this Master Class.

  • If you want your brand to succeed today (and into the future) you need to move beyond panic marketing and tactical calendars. You need an agile, strategic marketing plan. Learn how with this Master Class.

  • Has your company tried its hand at data-driven storytelling, or does "data-driven" scare you off? Don't worry, you don't have to be a data analyst to leverage this powerful tool for connecting with your online audiences through stories. It starts with identifying untold stories that you can uniquely tell. Sponsored by Meltwater.

  • When your employees are working remotely, email and messaging apps are a natural fallback for internal communication. Find out what their limitations are and how to solve complex collaboration problems. Read more.

  • In the current climate, you can best support your brand and engage customers by integrating print and digital marketing efforts.

  • B2B customers want conversations with brands to be accurate and fast, and most say they will stop using communication channels if those expectations aren't met, according to recent research from Drift and Heinz Marketing.

  • We're all familiar with the way influencing plays out in sponsored posts on YouTube and Instagram and various other social platforms, but it can also be a valuable strategy in the B2B world. Here's how to get it right for your company.

  • Is your organization struggling to get Sales and Marketing to work in unison, especially in the virtual environment? Alignment might feel like a struggle, but it's more important than ever. Now's the time for a Sales-and-Marketing makeover and a renewed focus on predictable pipeline. Sponsored by LeanData.

  • What's the best way of executing successful marketing campaigns, content, and websites in local markets faster—especially with limited resources? Hear from a panel of experts on building and implementing a best-in-class plan that will drive revenue. Sponsored by Cloudwords.

  • In today's competitive landscape, many B2B companies are reviewing their strategies, and that often includes a more careful segmentation of target audiences—both to sell more accurately and to budget more efficiently for marketing. Find out how to best segment your target audiences.

  • The exercise of creating a messaging framework helps you better understand your company—not just what it does but also how and why. Most important, it helps you determine how you should communicate with your market. Here's the what, why, and how of messaging frameworks.

  • The COVID-19 pandemic has led many B2B firms to lengthen their purchase cycles and to expect more personalized attention from vendors, according to recent research from Demand Gen Report.

  • When attempting to execute a successful earned-media strategy, it is hugely beneficial for a firm's marketing and communications teams to be aligned.

  • The pandemic has changed customer relationships, and in the process we marketers have become more valuable than ever. We've known the power of digital, and mastered the strategy, tactics, and technology to harness it. Let's seize the opportunity to help remake Marketing and Sales.

  • The newly released 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report features how content marketers in North America have been adapting to conditions brought about by the COVID-19 pandemic.

  • An effective demand gen strategy can help you create higher quality leads, shorten the sales cycle, and produce revenue directly attributable to specific actions. It starts with the right content and a customer-centric approach. Sponsored by Act-On Software.

  • Sales and marketing teams can often seem aligned—even when they aren't really. In fact, alignment levels have been decreasing. Take the three steps discussed in this article to ensure Sales and Marketing are communicating, collaborating, and working harmoniously.

  • Planning events in the post-pandemic world will require an audience-focused strategy to enable innovative adaptations and messaging that will engage attendees. Learn how to do that effectively by using this checklist.

  • Are you still treating mobile marketing separately from desktop-based marketing—and missing out on potential insights and revenue? It's time to focus on one consistent approach and the tech that can help you streamline your efforts. Sponsored by Iterable.