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  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more.

  • How to Make Paid Social Work for B2B SaaS

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Social Media Marketing

    Social media marketing can be expensive because B2B SaaS companies often struggle to convert those leads into paying customers. But that's only if you rely on third-party data and have a bad offer! Discover a framework that lets your SaaS company target and convert dream clients with social media advertising. Sponsored by Directive Consulting.

  • From Choice to Checkout: Insights for Winning the Buyer Journey

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    What resonates with today's consumers and buyers? From healthcare to dining preferences, attitudes around hot-button issues like privacy and social responsibility are shifting. Discover what the newest research reveals about your customers' wants and needs so your brand can meet their expectations. Sponsored by Vericast.

  • From Overwhelmed to AI-nspired

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Overwhelmed by AI and unsure how it fits into your organization? Then join this panel of industry experts sharing their wins, challenges, and lessons on their paths to incorporating AI—from technology selection to team alignment and change management strategies. This free webinar is filled with practical tips and invaluable insights to put you on the road to AI success. Sponsored by Drift, Jasper, and Marketing AI Institute.

  • Content Marketing—With Ashley Faus (Roundtable)

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Content marketing is all about Creating, Connecting, and Sharing. And thanks to social media, you now have more channels (and challenges) than ever before. Looking to get ahead of the pack and build a buying audience with your content marketing? Then come exchange ideas at this content marketing roundtable. Moderated by Ashley Faus.

  • Content Marketing—With Ashley Faus (Roundtable)

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Communications

    Content marketing is all about Creating, Connecting, and Sharing. And thanks to social media, you now have more channels (and challenges) than ever before. Looking to get ahead of the pack and build a buying audience with your content marketing? Then come exchange ideas at this content marketing roundtable. Moderated by Ashley Faus.

  • How B2B Brands Grow: The Science of Marketing Effectiveness

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    Marketing is both art and science. And the science of successful marketing is governed by laws. Properly applied, they can help you grow both your brand and your career. Discover those time-tested laws and ways to apply them for an evidence-based approach to successful marketing.

  • Email Marketing—With Jay Schwedelson (Roundtable)

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Not every email gets opened, read, and clicked. What's the secret to great response? While that depends on your audience, there are tried-and-true tactics you can use to meet your goals. Join Jay Schwedelson and your email lovin' peers to discuss what works—and what doesn't—when crafting effective emails.

  • Email Marketing Myths Debunked

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email Marketing

    There are a lot of myths around email marketing. After months of testing "best practices," Kelsey Yen and Matt Sailor reveal what works in B2B emails and how you can apply those ideas to your own email campaigns. Unravel the mysteries around email marketing! Sponsored by Act-On.

  • AI Prompts—With Marcus Nelson (Roundtable)

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Have you played with AI tools and been disappointed with the output? Do you suspect you could get better results if you just knew the right prompts? Then join Marcus Nelson and a small group of your B2B peers for this lively conversation. Ask questions, share experiences, and float ideas to get the most from tools like ChatGPT.

  • Upgrade Your Content & Creative Production: How to Streamline Workflows and Automate Production

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Content and creative production is key to connecting with prospects and customers. But inefficient creative production workflows can undermine your business. Is your marketing workflow keeping up with high content demand? Discover how to use content and creative automation to improve your efficiency—and business outcomes—for years to come. Sponsored by Celtra.

  • Putting Your GTM Plan Together

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    SESSION 4 of 4: You've prepared your product or service, ironed out distribution, banged your marketing funnel into shape, and set up sales enablement content. What's left? Join us for Session 4, where you'll assemble the pieces into a final Go-to-Market Plan.

  • Ignite Your Content Strategy: Unleashing AI's Power to Spark Creativity and Productivity at Scale

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    With Generative AI, anyone in your company can create content. But once content is created at scale, your digital assets will quickly overwhelm your ability to manage them. Don't worry—AI can help with that, too! In this closing session, Shelly shares how AI can manage your digital assets and minimize repetitive tasks.

  • Ignite Your Content Strategy: Unleashing AI's Power to Spark Creativity and Productivity at Scale

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Artificial Intelligence

    Generative AI lets you create personalized content quickly. But once you start creating content at scale, you have a lot of digital assets to manage. Discover how AI can assist with these mundane and time-consuming tasks so that you can free up time to focus on the creative side of marketing. Presented by Adobe.

  • Enable Sales to Close the Deal

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    SESSION 3 of 4: Want your best shot at improving sales and gaining market share? Help sales answer buyer questions! Discover what content the sales team needs to engage customers and close the sale... and include that content in your new Go-to-Market Plan.

  • Analytics Tomorrow: The End of the Ad Hoc Question

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Measurement & Analytics

    Stuck running reports on-demand or building dashboards with your marketing data? With new AI tools, you can start finding—and sharing—business insights that have real impact! Digital visionary Jim Sterne reveals how these tools can upgrade your work and your career—making you the trusted adviser you should be.

  • Iron Chat(GPT)! Whose Prompts Will Reign Supreme?

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Do you have what it takes to whip up smooth-as-pudding prose from ChatGPT? Then put your prompts to the test! In this session, volunteers compete to generate great marketing content that amazes and astounds our illustrious judges, Ann Handley and Christopher S. Penn. Winners get prizes and accolades. Will your prompts reign supreme?

  • 10 Ways to Create More Content in Less Time

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    If your sales pipeline endlessly requires content to fuel business growth, it may feel like you're always playing catch-up. But there are ways to speed up your content creation. In this webinar, you'll get 10 actionable tips on how to create more content with fewer resources—in less time. Sponsored by Canto.

  • What to Prioritize in Marketing

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    SESSION 2 of 4: Your company believes in the product, and distribution is in the works. Now the company needs your marketing to get the buyers' attention! Learn how to fill your Go-to-Market Plan with marketing tactics that make your executives, management, and customers happy.

  • AI + Personas

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Wouldn't it be great to ask your target audience anything... and get answers so relevant it's like reading their minds? AI can do that for you. Using the free version of ChatGPT, Andy Crestodina shows you how to create custom-trained buyer personas that simplify your audience research, focus your offers, and identify opportunities for conversion.