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  • Shakeup B2B

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Event Marketing

    A full-day conference with over a dozen sessions, one-on-one opportunities with subject matter experts, small-group roundtable discussions, plus two optional interactive workshops with certification. All exclusively for MarketingProfs PRO members looking to shake up their companies and careers. Access session recordings on-demand through June 30.

  • Fast and Furious: How to Optimize Your Marketing Automation to Outpace the Competition

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Discover how to fine-tune your marketing automation platform for pure performance and build the pipeline you need to accelerate your business. Find out how you can keep leads from falling through the cracks and how to move them more smoothly and quickly through your funnel. Sponsored by Act-On.

  • 6 Proven Ways to Increase Marketing's Impact on Sales Results

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    For many marketers, campaign success still means generating as many leads as possible. It’s a numbers game that makes it impossible to deliver a predictable pipeline. Join us to learn tips and best practices for engaging audiences across top channels, identifying buying intent signals and using actionable data to help sales teams follow up and follow through. Sponsored by ON24.

  • Expert Email Marketing Tips That Are Working NOW!

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Email Marketing

    In this fast-paced webinar, learn the latest tactics for getting better email ROI and avoiding the most common email marketing pitfalls. Join expert Jay Schwedelson to learn how to increase your email open rates and engagement by using simple techniques you can put into practice right away. Sponsored by Airmeet.

  • Self-Learning AI in B2C Omnichannel Marketing and Beyond

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    With the launch of ChatGPT, AI is the topic of the day... And no doubt, it's here to stay. But what does it mean for B2C marketers? Join us to learn how to harness AI in your omnichannel marketing campaigns and how AI will impact your organization—and marketing roles. Sponsored by Bloomreach.

  • Distributed Marketing: How to Avoid Brand Chaos, Fragmented Data, Workflow Waste, Insufficient Scale, and Lousy ROI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    How can you deal with multiple locations, multiple brands, distributed teams, disparate data sources, branding inconsistency, disjointed workflows—and, as a result, a lousy customer experience and miserable ROI? Discover exactly how. Sponsored by Acquia + Material.

  • From Content Creation to Conversion: A Marketer's Guide to the Content Supply Chain

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Want to give your customers more personalized experiences with your content—without having to create more content? Discover how to create a scalable content supply chain that will help you deliver impactful experiences that invariably convert. Sponsored by Adobe.

  • Solutions to Ignite Your E-Commerce Digital Presence & Profit

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Changing customer behaviors and the loss of third-party cookies are just two of the (BIG) reasons the digital landscape has gotten so complicated for e-commerce marketers. Join us for this no-cost webinar to discover the digital strategies that will help you reach and convert more shoppers than ever. Sponsored by Adtaxi.

  • Fulfillment After Conversion

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

    Demand generation is famously "everything you do to get and keep a customer." That means your job is not done at the point of conversion! Ensure your newly converted customers are getting the best value out of their purchase with ongoing contact and nurture.

  • Optimize Your Marketing Spend With First-Party Data

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Advertising & Promotions

    Third-party cookies will soon go extinct. Discover how to instead harness the power of first-party data to create personalized user experiences that convert more leads, optimize your marketing spend, and drive higher ROI. Sponsored by Drift.

  • Cascading Your Lead Magnets

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

    Getting the contact info for a lead is just the beginning! To increase the odds that your new lead becomes a paying customer, you'll want an active nurture campaign. In Session 3, discover how to cascade your content into a steady drip of information that your customers love.

  • Teach Me How (Live!): Keyword Research and Search-Optimized Content

    Webinar

    CONTENT TYPE: Webinar | TOPIC: SEO

    How do you choose keywords and phrases you have a shot at ranking for? What kind of content and copy will give you the best chance of ranking in search results? How do you measure SEO success? Join digital marketing expert Andy Crestodina for this SEO Teach Me How session and discover the answers to those questions and more.

  • Maximize Your ABM Strategy With Event Data

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    Events are a great source of actionable, first-party data. In this free webinar, you'll learn how to align with your sales team to harness that data for your ABM program and create more personalized experiences that drive more business. Sponsored by Cvent.

  • Lead Scoring and Progressive Profiling

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

    Are you scoring your leads correctly—or at all? Lead scoring is a powerful tool. But if it's not done correctly, it can fill your pipeline with dud prospects. In this second session, you'll learn how to score your prospects properly to fill your pipeline with sales-qualified leads.

  • Content and Behavior Intent Planning

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

    Does your content convert as well as it should? Only if you're observing your prospects' behavior as they interact with it—and tweaking your intent plan in response. In this session, you'll boost your demand generation success using psychology know-how.

  • How to Drive More Impactful Go-to-Market Strategies With Brand & Customer Insights

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    A company's go-to-market strategy can make or break its bottom line. In this webinar, discover practical ways to drive a more impactful approach using brand and customer insights. Learn how to improve marketing ROI, motivate Sales, and help your business thrive. Sponsored by Momentive.

  • Five Ways to Use Social Media to Build Brand Reputation as an Expert

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Social Media Marketing

    A strong social presence is integral to your brand's growth. But knowing how to strategically leverage social to become a true authority in your market? That's another ball of digital wax altogether. Join expert Jon-Stephen Stansel to learn his proven tactics for social media success.

  • How to Automate New-Business and Loyalty Incentives: You Now Have Digital Options

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Ever wonder what businesses did to incentivize or thank customers before the age of digital everything? A lot of manual labor, that's what. Keep up with digital loyalty, incentives, and gifting trends and free up your marketing team's time and improve their efficiency. Join us for this free webinar. Sponsored by Tango.

  • How to Solve the Landing Page Problem in Paid Search With a Little Help From AI Content

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Too many search terms in paid search ad campaigns lead to a single landing page that can't possibly match the different search intents behind all those different clicks. The result? Wasted spend and missed leads. This free webinar offers you a way out—with a little help from your AI Content. Sponsored by Instapage.

  • Avoid Wasting Your Ad Budget on the Wrong Audience: Getting Started With Programmatic Advertising

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Buying, managing, and optimizing digital ads drains time and resources that would be better spent coming up with brilliant campaigns. Join us for this free webinar to learn how programmatic advertising can help. Sponsored by StackAdapt.