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  • B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • Join MarketingProfs January 10 - March 13 for AI for Digital Marketers, the online event for marketers who want to improve their digital programs with the power of AI. Over 10 live weekly sessions, you'll learn how to harness the power of AI from experts you know and trust as they cover critical whats and how-tos—live. Plus, we're recording every broadcast, so you can stream when you want on-demand.

  • Explore advanced GA4 reporting with automation, Data Studio, and AI. You'll connect GA4 data with Data Studio (Google Looker Studio), set up automated report delivery, and leverage Google's AI for deeper analysis and predictions.

  • Make smarter marketing decisions based on impactful GA4 reports and key data. Get comfortable with GA4's dashboard, understand user engagement and conversion, build custom reports, and use data storytelling to present insights effectively.

  • Gain a complete picture of your customer journey with data from Facebook ads, X/Twitter ads, and more. Set up cross-platform tracking in GA4 for deep audience insights and platform attribution to improve your targeted campaigns.

  • Is your Google Analytics 4 set up correctly? Ensure GA4 is capturing the data you need to create reports for informed marketing decisions. These fundamental steps will give you confidence that your data and reports will be correct.

  • There's no shortage of AI tools. But the quality of the results you get are directly related to the prompts you feed those tools. Christopher S. Penn (chief data scientist at Trust Insights) uncovers the magic of AI prompting, his favorite structure to engineer your own high-performing prompts, and more.

  • To position your company for growth and to stand up against competition, you need to understand how to use your brand's benefits. Join MarketingProfs CEO and Founder Allen Weiss for The Brand Benefits Playbook, a free webinar from MarketingProfs to explore insights from his latest book.

  • Reach your buyers where they hang out—social media—and let AI do the heavy work! Brooke Sellas (CEO of B Squared Media) uncovers AI tools and strategies to transform your social marketing, raise engagement, and grow your brand reputation... plus the ethical concerns that make or break brand trust with buyers.

  • Getting a leg up on modern search engines requires not just new SEO tools—it requires new search strategies. Dale Bertrand (founder and president at Fire&Spark) shares his framework to enhance your SEO campaign results and dramatically improve your productivity... without replacing your human creativity.

  • Relying on traditional SEO strategy might score you a few wins, but it's no longer sustainable on its own. It's time to think beyond SEO! Join expert marketer Amanda Natividad to learn how to round out your content marketing strategy with audience research to power growth beyond search ratings.

  • Discover how to use AI to create five- and six-figure landing pages that transform prospects into sales-qualified leads in a matter of days or weeks—not months or years. Mary Owusu (CEO at Sprint Marketer) reveals the secrets to high-converting landing pages… and how AI can 10x their performance.

  • In today's digital-first world, delivering experiences like webinars, virtual events, and content hubs as channels to generate leads is no longer enough. Success will be determined by your ability to engage prospects, identify their insights, interests, and intent signals, and empower sales teams to convert prospects into customers. It's time to stop collecting names and start generating pipeline. Register now and learn how. Sponsored by ON24.

  • AI can write content—but that's not the only way to use AI in your email marketing! Erica Salm Rench (COO at rasa.io) shares how AI can automate your repetitive tasks with AI, provide personalized content recommendations, and more. Streamline your email workflow with efficient AI tools.

  • AI has made a serious impact on the video creation and production world, offering new ways to create high-quality videos faster than ever. Tyler Lessard (video marketing strategist) uncovers the roles AI plays in today’s video creation and shares his favorite tools to make better video content faster.

  • Sometimes, it can feel like a real slog to make a decent video. But new AI tools are here to assist! Discover the AI tools that help you create social media videos, corporate promos, and more. From concept to completion, create and edit high-quality videos faster than ever with AI.

  • AI is democratizing design. Today, non-designer marketers can use AI to generate graphics and layouts—and designers can work faster than ever. Jared Williams (AI Consultant at Campfire Glow) shares how to apply generative AI-based design to your projects, improving design operations efficiency.

  • Caught between the demands to maximize campaign ROI with personalized messages—while respecting the privacy of your audience? Discover how to overcome those challenges (and more) to create hyperpersonalized campaigns with best-in-breed marketing applications and AI tools. Sponsored by Snowflake.

  • It seems like there's a new AI tool every week. But is it worth your time? And what tools should you be looking at? Katie Robbert (CEO of Trust Insights) walks you through the 5P framework to assess your needs, shares the most common use cases for AI, and helps you select the right tools for your marketing toolkit.

  • By 2026, 30% of B2B buying interactions will happen in Digital Rooms, according to Gartner. Discover how these deal-specific, buyer-centric microsites can improve your product launches, bring sales content to life, and foster deeper customer and analyst relationships. Sponsored by Allego.