Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Sponsored Webinar | TOPIC: Events | ELEMENT: Analyze
There's a lot that happens at an event besides the five minutes a particular attendee is chatting with you at your booth. If you can collect and interpret data about the rest of what event attendees are doing and signaling, you'll be far more successful in your follow-ups. Sponsored by Cvent.
CONTENT TYPE: Webinar | TOPIC: Email | ELEMENT: Plan
With the holidays upon us, all eyes are on maximizing the impact of email campaigns. What strategies and tactics worked best this year, and what should brands be focused on in the new year?
CONTENT TYPE: Sponsored Webinar | TOPIC: None | ELEMENT: None
Voice is marketing's most significant paradigm shift this decade—one that has far-reaching implications for how brands engage with customers and prospects. From voice search to smart speakers to phone calls, voice is fundamentally altering how consumers and brands interact. Sponsored by DialogTech.
CONTENT TYPE: Webinar | TOPIC: Account-Based Marketing | ELEMENT: Plan
ABM campaigns can boost your marketing efforts—but if you've never put one together, it's hard to know where to start. We'll show you how to deploy ABM campaigns successfully while maintaining your sanity.
CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing | ELEMENT: Analyze
Account-based marketing is more than just sending emails to a targeted list. Once a prospect is aware of your brand, how you delight them with personalized content will determine your success in conversion. Want to see a real-life example of how that can be done well? Sponsored by Uberflip.
CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation | ELEMENT: None
B2B buying team size has increased dramatically in recent years. Everyone on the team has a different agenda, and a simple comment in a meeting can make or break your deal. But you can guide each one of them to affinity for your brand—and, ultimately, a purchase—if you know how to act proactively. Sponsored by Drift.
CONTENT TYPE: Sponsored Webinar | TOPIC: Social Media | ELEMENT: Plan
Social media is always "on." How are you supposed to keep up with the constant conversation about and around your brand, and leverage it for the purposes of brand reputation and sales? We'll show you how. Sponsored by Dataminr.
CONTENT TYPE: Sponsored Webinar | TOPIC: Content | ELEMENT: Create
Traditional content marketing is no longer enough. Today's most successful brands are creating immersive Web experiences, and you can too. It's easier than you might think, and will yield significant business results. Ceros will show you how, in this sponsored demo of their software.
CONTENT TYPE: Webinar | TOPIC: Content | ELEMENT: Communicate
The future of B2B marketing is about creating content that attracts an audience and delivers measurable value by harnessing your team's—no, your entire organization's—expertise. We'll show you how to use that talent to activate a content marketing strategy that produces better business outcomes.
CONTENT TYPE: Sponsored Webinar | TOPIC: Career Management | ELEMENT: Management
Collaboration—with internal teams, as well as clients and agencies—is not always simple. And it's easy to feel like it's not worth it, but it really is (we promise)! We'll show you how to effectively use collaboration and the power of diverse perspectives to improve business results. Sponsored by OpenText Hightail.
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