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  • Shakeup B2B

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Events

    A full-day conference with over a dozen sessions, one-on-one opportunities with subject matter experts, small-group roundtable discussions, plus two optional interactive workshops with certification. All exclusively for MarketingProfs PRO members looking to shake up their companies and careers.

  • Five Ways to Use Social Media to Build Brand Reputation as an Expert

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Social Media

    A strong social presence is integral to your brand's growth. But knowing how to strategically leverage social to become a true authority in your market? That's another ball of digital wax altogether. Join expert Jon-Stephen Stansel to learn his proven tactics for social media success.

  • How to Solve the Landing Page Problem in Paid Search With a Little Help From AI Content

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology

    Too many search terms in paid search ad campaigns lead to a single landing page that can't possibly match the different search intents behind all those different clicks. The result? Wasted spend and missed leads. This free webinar offers you a way out—with a little help from your AI Content. Sponsored by Instapage.

  • Avoid Wasting Your Ad Budget on the Wrong Audience: Getting Started With Programmatic Advertising

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology

    Buying, managing, and optimizing digital ads drains time and resources that would be better spent coming up with brilliant campaigns. Join us for this free webinar to learn how programmatic advertising can help. Sponsored by StackAdapt.

  • Marketing Ops: The Oxygen You Need for Scalable, Sustainable Growth

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Management

    Operational excellence in marketing is vital to organizational growth. Enter Marketing Ops—the oxygen every marketing organization needs for peak performance. Join marketing ops visionary Laura Patterson for this free, hands-on interactive webinar and discover how to create a stellar marketing ops function.

  • How Marketing Teams Can Tap Into Their Superpowers

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Management

    In this superhero-themed webinar, learn how to do more revenue-generating marketing activities with less—less time, less headcount, and less budget. Kick that marketing kryptonite to the curb and discover how to save the day. Sponsored by Act-On.

  • Why Sales Reps Don't Use Marketing-Generated Content and What to Do About It

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology

    Learn how to close the credibility gap between marketers and sales reps, why your sellers aren't using your marketer-created content, how to increase content use by up to 111%, and what steps to take to create a sustainable content lifecycle. Sponsored by Allego.

  • Keeping Your B2B Buyer Personas On Point

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    SESSION 4 of 4: Your potential buyers change—constantly. They change in relation to market trends, economic realities, supply chain issues, corporate re-orgs, and more. To stay current with your target audience, keep your Buyer Personas fresh and relevant.

  • Five Steps to Design and Execute Impactful Account-Based Plays

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Account-Based Marketing

    Discover how to build pipeline and meet your growth goals, even when budget and resources are tight. In this free webinar, you'll learn how to use account-based plays that target and engage with the companies most likely to be your next customers. Sponsored by Airmeet.

  • 2023 Events-Related Predictions: Clearing the Fog With Cvent's Crystal Ball

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Events

    After two years of uncertainty, events turned a corner in 2022. And while we approach 2023 with optimism, we’re all wondering what curveballs lie ahead. Join Cvent for a lively conversation about what trends industry pros are predicting for 2023 and how they'll affect you this year and beyond. Sponsored by Cvent.

  • Putting Your B2B Buyer Personas to Work

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    SESSION 3 of 4: When you put Buyer Personas to work, they'll inform your B2B content marketing strategy, align you with the customer success and sales teams, and fill your sales pipeline. Discover how to create effective marketing campaigns that target potential customers in Session 3 with Ardath Albee.

  • Account-Based Marketing for Existing Customers? Yes, Here's Why (And How to Do It)

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    Prospects' personalized experiences on your website shouldn't stop when they become customers. In this free webinar, learn how an ABM program for customers can help keep you on track at a time when customer lifetime value (CLV) matters most. Sponsored by Drift.

  • Building Your B2B Buyer Personas

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    SESSION 2 of 4: Completed your B2B Buyer Persona research? It's time for a "discovery debrief." Separate the wheat from the chaff and build your Buyer Personas with the core elements of your target audience. It's the next step to resonating with your potential customers.

  • Real-World Examples of How AI Writing Tech Is Helping Marketers Create Content

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Content

    AI is helping marketers unlock their creativity and speed up content development—from ideation to outline-writing, editing, publishing, and more. Register now to learn how AI writing technology can increase your writers' productivity tenfold without sacrificing quality or brand consistency. Sponsored by Writer.

  • Researching Your B2B Buyer Personas

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    SESSION 1 of 4: B2B Buyer Personas are key to your successful content marketing strategy. Creating useful Buyer Personas starts with effective research. Discover how to research your target audience to both "know" your potential customers and understand their needs.

  • Supercharge Your Strategy With Content Syndication

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Content

    Discover the benefits of content syndication—namely, boosting lead generation, brand awareness, and SEO performance—and learn how to execute an efficient, effective program. Learn how content syndication can support your marketing objectives in 2023. Sponsored by DemandScience.

  • The 10 Things Great Marketing Writers Do That Set Them Apart

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    Everybody writes—but not everybody wants to read it! Good news though. This webinar can fix that for you. Join me, Ann Handley, to discover the 10 things you can do to stand out with excellent content. You'll also get the Writing GPS system I use to write my books, emails, and more. It's painless. Mostly. But there will be prizes!

  • How to Use Positioning Frameworks to Build Powerful Messaging

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    Discover why your messaging isn't always to blame for poor conversion and what may be the culprit instead. Join MarketingProfs CEO Allen Weiss to learn how a positioning framework can help you create powerful messaging that connects with your audience and cements your claim in the marketplace.

  • How to Build a High-Converting Lead Magnet

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Content

    Lead magnets are the cornerstone of a solid demand gen strategy. But not all lead magnets are created equal. In this free training, Kenda Macdonald will show you how to create a lead magnet that profiles your prospects, increases conversions, and supports your sales team.

  • Six Steps to Future-Proof Your B2B Marketing for Greater ROI in 2023

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Content

    Join veteran B2B Marketing expert Michael Brenner to learn six practical steps you can take right now to start meeting buyer needs and your CEO's expectations.