Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Featured | TOPIC: Account-Based Marketing | ELEMENT: Multiple
In the race to drive growth and retention, nothing beats account-based marketing for engaging key accounts. But there are hurdles. This e-book, The Art of the Start, gives you tips and advice from sales and marketing leaders who have successfully executed their own ABM campaigns. Download the e-book. Sponsored by Dun & Bradstreet.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions | ELEMENT: Plan
Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions | ELEMENT: Communicate
Advertising are pouring money into podcast ads, and for good reason. The audiences tend to be targeted, tech-savvy, high-income-earning, and educated. Check out who's listening and why your brand might want to tune in.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions | ELEMENT: Communicate
Do people recognize famous advertising jingles? How well do members of different generations recall famous commercial tunes?
CONTENT TYPE: Article | TOPIC: Advertising & Promotions | ELEMENT: Plan
Design concepts can enhance your market research, and your marketing itself, helping you to communicate in your audience's language. That's especially the case when marketing to young women, but these four approaches can apply to any campaign.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions | ELEMENT: Plan
Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll.
CONTENT TYPE: Chart | TOPIC: Search | ELEMENT: Plan
What are the average engagement rates and costs for mobile ads on Google's search and display networks? How do those rates and costs vary among industries?
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Plan
Which social networks are brands and agencies advertising on most? Are marketers more bullish about some paid social platforms than they are about others?
Video will be huge, mobile will be first, and consumers will be clamoring for data transparency: That's what marketers expected in 2018. Which of those predictions came true? See what's actually happening in digital advertising this year.
CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Communicate
Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use to boost conversions while reducing CPA.
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