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  • Your marketing is only as good as the plan it's based on—and how well that plan is executed. By focusing on a few key steps, setting specific goals, and adjusting along the way, you'll set yourself up for success. Sponsored by ZoomInfo.

  • Host-read podcast ads tend to be more effective in driving recall and other lift metrics, according to recent research from Nielsen.

  • Marketers say they face a key measurement dilemma with programmatic advertising: Their bosses want a clear sense of how media is performing, but it's often difficult to report ROI with accuracy.

  • If your ad measurement depends on third-party cookies, you'll be facing profound changes within less than two years, as Web browsers phase them out. But cookies have their drawbacks, and this article argues that marketers will be better off without them.

  • How do you know which influencers to work with? And what's the process for hiring influencers? A recent infographic from Spiralytics answers those questions with tips for identifying candidates, reaching out, and creating contracts.

  • Programmatic advertising has progressed dramatically over the past decade, going from an experimental tactic to common practice.

  • Are your marketing efforts resonating with the developers who can help you boost sales? Developers are a tough group to connect with, but you can start by making it easier for them to get the information they need about your products and services. Sponsored by Stack Overflow.

  • LinkedIn is the social network that B2B marketers use most and it is also the social network that B2B marketers say delivers the most engagement, according to recent research from Sagefrog.

  • B2B companies are increasingly relying on pay-per-click tactics to obtain leads. Here are six ways to ensure your company is getting the highest-quality leads from its PPC ad campaigns.

  • Retargeting on LinkedIn can help boost campaign efficiency for B2B advertisers, since the platform is widely used by professionals. So, how do you do it?

  • Software as a service is becoming essential in both our work and our social lives. For SaaS companies looking to drive traffic, build awareness, and generate leads, PPC is one of the most powerful tools available. Check out these five tips to make PPC work for you.

  • The COVID-19 pandemic has driven many B2B firms in the United States to boost spend on digital advertising in 2020, according to recent research from eMarketer.

  • The average CPM for advertising delivered via Facebook Ads Manager has been steadily rising since March, according to recent research from Social Insider.

  • As more businesses increase their digital advertising efforts, fraudsters, scammers, and bots lie in wait. Some marketers are aware of the looming threats, but many aren't. The good news is that telltale signs of ad fraud can be spotted.

  • Marketers say running full-screen video ads is the most effective approach for driving mobile app installs, according to recent research from AdColony.

  • Marketers say audience targeting is both the most effective programmatic advertising tactic and the most difficult to execute, according to recent research from Ascend2.

  • What are the best ways to strengthen your business in this time of COVID-19? It starts with maintaining your connection with local customers and an effective use of marketing tools and tactics. Sponsored by BrandMuscle.

  • Most Americans say they would rather watch a 30-second advertisement in exchange for free content than share their email address with a company, according to recent research from BuzzStream and Fractl.

  • Professionals who use search engine optimization (SEO) and Google Ads say both approaches are effective; but, if forced to pick only one, most would choose Google Ads, according to recent research from BestSEOCompanies.com.

  • There are two ways to run ABM ads: by matching contacts, and by matching accounts. Both ways are valid, but each has its pitfalls—as well as its own match-rate metrics. This infographic explains it all.