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  • The Biggest Benefits of AI-Powered Customer Service

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Customers say speed is the biggest benefit of getting service from an automated agent versus a human agent, according to recent research.

  • Personalization vs. Customization: What's the Difference? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic explores what differentiates personalization from customization in areas like what they are, who has control, which tools are required, and what the goals are.

  • How Marketers Are Integrating Direct Mail and Digital Experiences

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    What are marketers doing to drive people to digital experiences from direct mail campaigns? Are these integrations improving campaign performance? To find out, researchers surveyed 500 marketers in the United States.

  • Trust and Building Trust

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Tools and trends come and go, but one thing doesn't change: trust! Join Ashley Faus for this opening keynote to explore how to build and maintain trust throughout the audience journey. She'll share frameworks for creating human-centric marketing, honing your point of view, and building trust at scale.

  • Trust and Building Trust

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    There's one thing in marketing that technology can never replace, and that's TRUST. Discover how to build relationships and increase buyer trust in your brand with a human-centric approach to marketing. Ashley Faus leads this free opening keynote session from our Foundations for Marketing Success PRO series.

  • How Optimistic Are Senior Marketers About the US Economy?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Optimism about US economic conditions among senior marketers has declined its lowest level since the pandemic, according to recent research.

  • From Thought Leadership to Thought Diagnosis: Creating Interactive Lead Generation

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Thought leadership alone no longer converts. Discover how diagnostic content delivers personalized insights, engages buyers, and accelerates sales conversations by turning expertise into interactive experiences. Read more.

  • Customer Experience Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Customer Experience

    Customers are the cornerstone of every business. So, to be successful, your CX needs to be top-notch. Join us for three expert-led sessions that will help you optimize your customer journey and effectively capture your customer's voice—all in the AI era. Sponsored by SurveyMonkey.

  • The New Rules of Brand Loyalty: From Virality to Value

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Brand loyalty isn’t built on viral moments or discounts. Discover how trust, authenticity, and community-driven strategies create lasting customer relationships in today’s evolving marketing landscape. Read more.

  • Turn Customers Into Recruiters: How Referral Incentives Can Go Beyond Hiring

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    B2B referral programs can do more than generate leads. Learn how to turn customers into advocates who expand your reach through trust, incentives, and community-driven engagement. Read more.

  • The Future Funnel: Why Advocacy Is the Engine of B2B Growth

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    B2B growth increasingly depends on advocacy, not just acquisition. Learn how customer voices, peer proof, and communities influence buyers and drive measurable impact across the funnel. Read more.

  • Is Your Customer 360 Actually AI-Ready?

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Is your Customer 360 unable to keep up with AI? Discover what leading businesses are doing to modernize their Customer 360 programs to take advantage of AI's personalization, efficiencies, and automation. Sponsored by Snowflake.

  • The Future Funnel: B2B Customer Retention Requires Growth, Not Just Renewal

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B retention now requires proving value, enabling expansion, and eliminating churn risks. Learn how to modernize your strategy with AI, digital workflows, and payment optimization. Read more.

  • The Future Funnel: Conversion Is an Experience, Not a Button

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B buyers expect fast, clear, self-serve purchasing experiences. Learn how to optimize pricing, checkout, and identity flows to reduce friction and improve conversion rates. Read more.

  • The 10 Global Brands That Gained the Most Value Last Year [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Microsoft saw the increase in brand value between 2025 and 2026, gaining $104 billion in value year-over-year.

  • Understanding the Human Side of B2B Decision-Making

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    B2B buyers are more human than we assume. Discover why deeper research into decision dynamics, internal pressures, and behavior is essential for more effective marketing strategies. Read more.

  • Demos Booked ≠ Ready: How B2B Tech Marketers Can Unblock Stalled Pipeline

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Customer Experience

    If booked demos aren't leading to enough sales, something's broken in your process. Let's find and fix it! Take a closer look at how prospects decide what and when to buy, and how you can adjust your strategy and messaging to close more deals. Sponsored by 3rd + Taylor.

  • The 50 Most Admired Companies [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Apple, Microsoft, and Amazon are the best-regarded companies in the world, according to a recent survey of executives, directors, and industry analysts.

  • How B2B Prospecting Has Changed

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most marketers and salespeople say B2B buyers are less trusting of prospecting today compared with in the past, according to recent research.

  • How People Feel About Customer Service AI Chatbots [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Some 61% of US consumers say they feel comfortable with having conversations with AI-powered customer service systems (e.g., chatbots or voice assistants), according to a recent survey.