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  • Optimizing With Emotion

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Amp up the emotion, decrease the friction, and put psychology to work on your website! Discover how to emotionally connect with visitors and make it easy for them to convert. You'll see a measurable difference in your conversion rates, leads, and sales. And you'll run the A/B tests to prove it.

  • Finding Leaks With a Web Audit

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Audit your website and easily identify possible reasons why your copy or design isn't converting visitors. Prepared with a few ideas, you'll create a plan to A/B test different changes to help you increase leads, free trials, or sales. You'll also get leadership tactics to get your team on board with your testing plan.

  • Mapping Customer Insights

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Get Talia Wolf's step-by-step process to analyze market research and find meaningful insights your team can use on your website! You'll also discover the emotions that often prevent visitors from converting and ways to reduce emotional objections on your website.

  • Your Repeatable CRO Framework

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Every good CRO program must start at the foundations. Discover why your current website isn't getting you the results you need, which common web page copy and design mistakes are costing you conversions, and a CRO framework and a step-by-step research process you can use to repeatedly improve your conversion rates.

  • Why 'Mad Men' Ideas Still Work—and When They Fall Short

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Today's marketers mix research with storytelling, using data to drive decisions once ruled by instinct alone. See how marketing has evolved—and what still endures. Read more.

  • The Missing Piece in Experiential Marketing: Measuring Impact in the Moments That Matter

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    B2B experiential marketing is surging—but is it being measured meaningfully? Learn how to track what really matters. Read more.

  • The New Playbook for Measurement: Lessons From Mobile, Where It All Started

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Measurement is evolving fast. See how lessons from mobile ad measurement are helping define signal-agnostic, media-neutral, and privacy-first measurement framework for today's evolving ecosystem. Read more.

  • Navigating Privacy-First Collaboration: What You Need to Know About Data Clean Rooms

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    Data clean rooms have revolutionized how organizations collaborate on data while preserving privacy. Learn how this technology works, enhancing data security and fostering privacy-compliant partnerships. Read more.

  • The Top Indicators of Marketing Vitality [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    What are the top drivers of marketing vitality—success against key performance indicators—in 2025? To find out, researchers analyzed data from a wide range of third-party sources.

  • Ask an Expert: Group Edition With Janet Driscoll Miller

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: SEO

    You've got GA4 and SEO questions... and you're not the only one asking the same thing. Catch the recording for this super-sized Ask an Expert session featuring digital marketing expert Janet Driscoll Miller for answers.

  • Why It's Crucial to Have Good B2B Data [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    B2B marketers and salespeople know that having high-quality data is important. But why exactly does it matter so much?

  • How Indeed Uses Snowflake Data Clean Rooms to Optimize Marketing Spend

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Measurement & Analytics

    Struggling to accurately measure the impact of your marketing and advertising spend? To understand the cause-and-effect relationships in its marketing, Indeed started using Snowflake Data Clean Rooms. Discover how Indeed conducted experiments that preserve user privacy while maximizing transparency to increase the impact of marketing spend. Sponsored by Snowflake.

  • The Future of Personalized Marketing Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Marketers predict the top personalized content trends in 2025 will be AI-powered recommendations and AI-powered visuals, according to a recent survey.

  • Quality Matters: The Real Impact of Data Accuracy

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Inaccurate marketing data wastes budgets and weakens campaigns. Discover how data accuracy enhances targeting and performance. Read more.

  • CTV in the B2B Funnel: How to Drive Demand With Streaming Ads

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Advertising & Promotions

    Are your digital ads getting in front of your target audience? B2B decision-makers are streaming TV and video. Start seeing real results from connected TV (CTV) advertising with these highly effective campaign tactics. Sponsored by StackAdapt.

  • What's Holding Enterprise Marketers Back From Data Analytics Success?

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    What's preventing enterprise marketing teams from realizing the full potential of their data analytics? How sophisticated are marketers' current approaches?

  • How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the cost-per-acquisition (CPA) trap. Read more.

  • Social Media Measurement & Analysis

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Frustrated by your social media metrics? Find out what the numbers are telling you about your posts, and use that info to refine your messaging to more effectively speak to the right audience. It's finally time to make sense of social media!

  • Balancing Personalization and Data Security: Essential Strategies for CMOs in Financial Services

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Learn how financial services marketers can balance personalized customer experiences with data privacy and compliance. Read more.

  • Content Marketing Measurement & Analysis

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Lower your content's bounce rate and increase reader trust! Learn how to track your content's performance and measure reader engagement, so you can optimize your content marketing for more page views, longer read times, and deeper engagement.