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  • Demand Generation Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Demand Generation

    There are a lot of moving parts to demand generation—and now we need to add in being AI-ready. Join three demand generation marketing experts for actionable and effective ways to fortify your demand gen programs in 2026. Sponsored by Convertr.

  • AI-Ready or Not: Why Readiness Is the New Marketing Superpower

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    AI readiness—not simply AI adoption—is the key to unlocking great marketing results with AI tools. Is your team using these tools to their potential, or are you stuck with outdated tech and processes? Discover the secrets to being AI-ready in this free webinar. Sponsored by Storyblok.

  • 3 Ways Brand Control Breaks in the Zero-Click Era

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Branding

    Do you know what your brand perception is—or what it may be costing you? Discover three ways traditional brand management is failing to keep up with AI and how global brands are building and maintaining trust and credibility in this fireside chat with Q&A. Sponsored by Papirfly.

  • How People Feel About Customer Service AI Chatbots [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Some 61% of US consumers say they feel comfortable with having conversations with AI-powered customer service systems (e.g., chatbots or voice assistants), according to a recent survey.

  • The Marketing Fortune! It's All in the Follow-Up (But Only if You Do It Right)

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Losing leads because you don't have time for follow-up? It's time to build a system that works for you around the clock! Discover how busy professionals who wear multiple hats can create a marketing fortune (without becoming a full-time marketer) in this free webinar. Sponsored by Keap.

  • Automation vs. Authenticity: The Real Risk of AI in B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI boosts speed across B2B marketing, yet unchecked automation weakens authenticity and trust. Learn why governance, transparency, and human judgment are essential to turn AI into sustainable growth. Read more.

  • How AI Use Varies Among Generations

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Are younger Americans using AI significantly more than older Americans? Are certain platforms more popular with younger generations? To find out, researchers surveyed 1,037 adults in the United States.

  • Against the Clock: Understanding The Real Pace of Enterprise AI

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Enterprise AI isn't slow—it's deliberate. Learn why reliability, governance, and trust reshape adoption timelines and why that discipline defines real progress. Read more.

  • How to Make Your Brand Discoverable in 2026

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Are you tracking your brand's mentions in AI search results? ChatGPT, Google AI Overviews, Perplexity, and other AI tools are increasingly used by millions of customers looking for answers—and solutions. You can't afford to be invisible. Ahrefs Head of Product Marketing Andrei Țiț shows you how to make your brand discoverable in this free webinar. Sponsored by Ahrefs.

  • The Use of Unapproved AI Tools by Employees

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most employees say they use AI tools for work that aren't officially approved by their employer, but most also say their direct manager is aware of their use of the unapproved tools, according to recent research.

  • How Employees Feel About AI Workflow Integrations [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Some 51% of US workers say AI integrations have made their daily job responsibilities easier, and 63% say they feel more productive and efficient with AI tools at their disposal, according to recent research.

  • SaaS Is Evolving and AI Is Driving It

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    AI is reshaping SaaS as flexibility, customization, and rapid prototyping replace rigid contracts. Learn how B2B leaders can modernize stacks, pilot AI-native alternatives, and measure real value faster. Read more.

  • Do Marketers Know the Vocabulary of AI Search Optimization?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Do marketers know terms related to AI search engine optimization like GEO, AEO, and LLMO? Which terms are trending, have the most positive sentiment, and have the most related job openings? To find out, researchers analyzed original and third-party data.

  • Decoded: How to Win B2B Buyers in the AI Search Era

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    B2B buyers increasingly rely on AI as a decision partner, not just a search tool. Explore how AI-driven discovery works and what marketers must do to earn citations. Read more.

  • Meet Your New AEO Ally: The Press Release

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Public Relations

    Answer Engine Optimization (AEO) is the new SEO, driven by AI. And AI loves a good press release. Which means now's the time for Public Relations and Marketing to join forces! Together, you can turn the press release into a shared KPI and a pillar of your modern content strategy. Discover how in this free webinar. Sponsored by Notified.

  • The Importance of Prompt Engineering for Small Businesses [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Some 27% of small business owners say AI prompt engineering is already a very important skill for their business, and 53% say it's an important skill to have long-term, according to a recent survey.

  • 2026 B2B Marketing Strategies Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy

    AI is everywhere. But how exactly will you fit AI into your B2B marketing strategy for the year ahead? Join three expert-led sessions revealing proven workflows and automations that speed up and simplify your team's work so your brand can be more efficient, effective, and profitable. Sponsored by ZoomInfo.

  • From Chaos to Control: Orchestrating AI Across Enterprise Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Most enterprise marketers use AI tools in isolation, creating inefficiencies and unclear ROI. A control tower approach coordinates systems, tasks, and teams for enterprise-wide impact. Read more.

  • How Professional Services Marketers Are Approaching GEO

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Some 95% of professional services marketers say it's important that their organization’s content show up in AI search, and 97% say their organization has undertaken at least some generative engine optimization (GEO), according to recent research.

  • The Rise of Using AI Tools to Take Meeting Notes [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Some 19% of workers say they now frequently use AI tools to take meeting notes, according a recent survey of 1,000 full-time professionals