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  • AI for Digital Marketers

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Join MarketingProfs January 10 - March 13 for AI for Digital Marketers, the online event for marketers who want to improve their digital programs with the power of AI. Over 10 live weekly sessions, you'll learn how to harness the power of AI from experts you know and trust as they cover critical whats and how-tos—live. Plus, we're recording every broadcast, so you can stream when you want on-demand.

  • How to Foster a People-Centric Company Culture in the AI Era: Five Tips for Leaders

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    These five actionable tips can help business leaders cultivate a people-centric company culture in the AI era. Read more.

  • Five Sales Enablement Tips for the AI Era

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Learn how AI is transforming sales enablement with these five practical tips. Improve your team's efficiency and effectiveness. Read more.

  • How the Martech Landscape Has Transformed Since 2011

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research.

  • How Familiar and Skilled Are B2B Marketers With AI?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most B2B marketing leaders say their teams have a moderate level of competency in using artificial intelligence applications, according to recent research from Demand Spring.

  • AI, Ethics, and the Law: How to Stay Aboveboard

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Discover key legal and ethical considerations for using AI in marketing from expert Ruth Carter. Follow these guidelines for compliance. Read more.

  • The AI Boom: What the Tech Landscape Looks Like for CIOs in 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Chief information officers (CIOs) are focusing heavily on investing in artificial intelligence and learning about artificial intelligence this year, according to a recent survey.

  • Business Leaders' Top Concerns About Generative AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Business leaders increasingly have concerns about generative AI across a range of areas, including data security, cost, accuracy, and transparency, according to recent research.

  • AI-Washing: Are Buyers Being Taken to the Cleaners?

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Learn about the risks of AI-washing and how deceptive AI claims can mislead customers and erode market trust. Read more.

  • Seven Steps for Rolling Out AI Across Your Demand Gen Programs

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Learn how to integrate AI into your demand generation process with these seven practical steps that ensure scalable and repeatable results. Read more.

  • The Use of Generative AI by B2B Firms [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Only 11% of B2B firms are currently using generative artificial intelligence for more than two use cases, according to recent research.

  • AI for Demand Gen Marketers | Building Out Your Demand Gen Strategy With AI

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Small and medium businesses stand to gain the most from AI's time-saving technologies. But they also face unique challenges that larger companies don't have. Discover how SMBs can drive demand with AI, prepare proprietary data to safely use with AI, and build trust with customers.

  • Building Out Your Demand Gen Strategy With AI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    All businesses can benefit from AI's help with lead targeting and content creation. But there are also unique challenges when using AI, including data protection and customer trust. Discover how savvy marketers are using AI to boost demand and increase sales. Sponsored by Salesforce.

  • How AI Is Impacting Market Research

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most market research professionals are not yet using artificial intelligence as part of their jobs but expect AI skills to be very important in the future, according to recent research.

  • How to Prepare for Generative AI in Organic SEO

    Webinar

    CONTENT TYPE: Webinar | TOPIC: SEO

    Search engines are exploring how AI can improve search results and user experience—but what does that mean for your SEO efforts? Join data and SEO expert Janet Driscoll Miller to learn the latest about how generative AI is impacting organic search and how to prepare for the evolutions to come.

  • AI Can Do Hard Things for You (Like Forecasting Future Success)

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    In our enthusiasm to embrace generative AI for content creation, we often overlook all the other ways we can apply it. Case in point: predictive analytics and forecasting.

  • Predicting Your Future Marketing Success: How Predictive Analytics and Generative AI Help You Forecast and Plan Your Future Marketing Success

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Combine the superpowers of predictive analytics and AI to make better data-driven decisions. Christopher S. Penn uncovers the AI tools and techniques that predict your market's future so you can plan for cyclical ups and downs and design a successful marketing strategy around those predicted changes.

  • How Different Generations Feel About AI-Powered CX Bots

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Older Americans are much more skeptical than younger Americans that people will embrace AI-powered customer experience bots, according to recent research from Genesys.

  • Ethical AI in Marketing: Marketers' Guide to Privacy, Policy, and Regulatory Compliance

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Marketers are increasingly turning to AI to drive results. But often, data protection and legal compliance are afterthoughts. Join Ruth Carter to discover how your company can use AI in marketing ethically while staying within the ever-evolving laws and regulations governing AI.

  • The B2B Video Marketing Revolution: Embracing the Next Wave With Sora

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore how AI-generated video tools like Sora are revolutionizing B2B marketing with personalized and efficient content. Learn more.