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  • AEO for the CMO: An Actionable Maturity Model

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    NEW DATE! AI has rewritten the rules of brand discovery, and SEO will never be the same. If your marketing team is ready to work with AI-powered tools to make your brand a recommended resource, the powerful AEO Maturity Model framework will get you there. Discover how to transition from SEO to AEO (answer engine optimization). Sponsored by Webflow.

  • B2B Marketing Trends Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    What's next for B2B? Stay ahead of the curve and register now for the B2B Marketing Trends Friday Forum. Four industry experts will share what you need to know about what lies ahead in 2026 and beyond! Sponsored by Wrike.

  • How Generative AI Is Impacting Search Behavior

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research.

  • How to Build a Scalable B2B Content Engine With AI: A Marketer's Guide

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Learn how to build a modular, repeatable B2B content workflow using AI—without sacrificing brand voice, consistency, or strategy. Read more.

  • How Tech, Especially AI, Is Transforming Enterprise IT Networks [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    A major IT infrastructure shift is underway, with technologies like AI assistants and agents transforming what businesses need from their IT networks.

  • The Key to Scaling B2B Personalization With GenAI: Data Standards

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Generative AI enables scalable personalization, but its success hinges on clean data and consistent data taxonomy. Explore how data standards drive results with genAI. Read more.

  • How Much Can AI Tools Accelerate Marketing Growth?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most North American marketers say AI-powered tools could significantly accelerate their firm's marketing growth, according to recent research.

  • AI Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    AI is here to stay. And to help with your day-to-day tasks. Join us at our AI Friday Forum, where we have a lineup of marketing experts who are ready to reveal AI-infused tactics to quickly improve your B2B marketing results. Sponsored by Showpad.

  • How Persona-Driven AI Is Reshaping Brand Engagement and Audience Research

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Persona-driven AI is reshaping how marketers engage audiences, test ideas, and build brand trust through responsible, human-like interaction. Explore its role in modern marketing. Read more.

  • AI-Driven ABM: Scaling Precision and Impact for B2B Growth

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Artificial Intelligence

    Discover how Snowflake's ABM team achieved a 2.3x lift in meetings booked and a 54% increase in CTR by using Snowflake AI for targeted campaigns and more personalized messaging—while optimizing both budget and engagement. Read more.

  • What's Ahead for AI and ABM: Evolving From Tools to Orchestration

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next. Read more.

  • How CMOs Are Approaching Generative AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent research from BCG.

  • Eight Less Traditional Ways People Are Using AI at Work

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Today's workers are turning to AI set goals, talk through problems, do financial planning, evaluate job performance, better understand colleagues, seek mental health support, get career coaching, and vent frustrations.

  • AI Agents: Your New Digital Team Scaling the Future of Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    AI can now make data-informed decisions and scale your operations faster than ever—and it's become an essential part of the modern marketing team. Discover how you can put AI agents to work for you in this free webinar. Sponsored by Prismic.

  • How AI Is Impacting Account-Based GTM Programs

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    How is AI being used in account-based go-to market (GTM) programs? How will AI impact these programs in the future? What are the top barriers to AI adoption?

  • What Are AI Agents? What Marketers and Businesses Need to Know

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI agents are reshaping workflows by scaling content, automating execution, and learning continuously across teams. See how to integrate them into your business. Read more.

  • What B2B Salespeople Want From Their CRM

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Which factors are most important to B2B sales teams when choosing a CRM? What are salespeople's biggest complaints with their current CRM solution? Which challenges do they hope AI integrations in their CRM can help with?

  • The Global Web Traffic of Search Engines vs. AI Chatbots [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic compares the global Web traffic for the top 10 search engines with the global Web traffic of the top 10 AI chatbots, and it looks at year-over-year changes in total visits.

  • Images Define Your Brand: Five Stages of the Image Processing Maturity Model

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Learn how the Image Processing Maturity Model helps brands evolve from basic image resizing to AI-powered dynamic optimization for better performance and engagement. Read more.

  • The GenAI Talent Shift: Every Marketing Team Will Need New Roles in 2025

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Generative AI is restructuring marketing teams, workflows, and leadership priorities. Learn how to adapt your team for success in the AI era. Read more.