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  • Walking the Tightrope: Architecting Teams to Deliver the Talent Side of Transformation [B2B Backstage]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Management

    Innovation doesn't just happen because you have the right tech stack and processes. You need the right team, with the right mindset. Join world-renowned speaker and author, Carla Johnson, on August 10 for B2B Backstage to learn how to assemble and lead teams that get results.

  • LinkedIn Ads: Your Key to the Highest-Quality B2B Leads

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Advertising & Promotions

    If you're like most marketers, you love LinkedIn Ads for their B2B targeting capabilities. But you may not love the high price tag, especially if your ads aren't performing as well as they could be. It's time to boost your performance with the right ad strategy and relevant calls to action.

  • How to Build a Standout Brand

    Master Class

    CONTENT TYPE: Master Class | TOPIC: Branding

    Are you looking to build a brand that stands out in our crowded, distracted, digital world? Then you won't want to miss this Master Class, taught by strategist, speaker, author, and educator Nick Westergaard.

  • How the World's Greatest Brands do Mass 1-to-1 Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    As a marketer today, you've always got to be listening and engaging with a myriad of customers and prospects on an ever-growing number of channels and platforms. But you also need sleep. So how can you do it all? The answer is mass 1-to-1 marketing. Sponsored by Sprinklr.

  • How to Use a Website Audit to Create a Content Strategy That Generates Leads

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Content

    It's time to stop pushing out content and just hoping it converts. Instead, wield the secret weapon of website audits to inform your content strategy—and boost your lead generation and conversion efforts. Sponsored by Influence & Co.

  • Five Strategies B2B Email Marketers Can Use to Stand Out in Crowded Inboxes

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email

    As global email volumes continue to rise, how can you make sure your email program drives the ongoing engagement and revenue that you seek? It's all about attracting attention, and driving engagement, in the inbox. Sponsored by Validity.

  • Building a Standout Brand Goes Way Beyond Your Logo: Nick Westergaard on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Brand strategist Nick Westergaard, author of 'Get Scrappy' and 'Brand Now,' breaks down the process of building a standout brand.

  • Why Social Media Should Leave Your Marketing Department—And Where It Should Go Instead

    Article

    CONTENT TYPE: Article | TOPIC: Social Media

    Just about every business has a social media presence, but is social media marketing really effective? Maybe we should be using social media in a different way.

  • How to Generate Leads: A (Mostly) Complete Guide for Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Effectively generating leads often requires following a lengthy path that includes everything from developing a strategic plan to measuring performance. This infographic from Orbit Media Studios covers each essential element of that journey.

  • How Grammar Mistakes Influence People's Perceptions of Companies

    Chart

    CONTENT TYPE: Chart | TOPIC: Content

    Most people say their perception of a company changes when they notice that it has made a grammar mistake, according to recent research from Tidio.

  • Keep It Real: How to Not Over-Automate Email Sequences

    Article

    CONTENT TYPE: Article | TOPIC: Email

    In email marketing, there's a fine line between annoying and intriguing. Too much automation can put you over the edge. This article will help you avoid over-automated email sequences.

  • Five Ways Your Content Might Be Sabotaging Your Account-Based Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Content

    Content marketing can make or break the success of an account-based marketing campaign. To ensure your campaign is a success, avoid these five content mistakes.

  • How to Craft a Marketing Strategy That Gives You a Sustainable Advantage

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    Is your current marketing strategy helping your brand grow while keeping competitors at bay? Now is the time to make sure you're asking the right questions about your market and competition, and embedding evolution and adaptation into your marketing strategy.

  • Why Some New Products Get Adopted Quickly: A Lesson From Infomercials

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    If you've ever wondered what gets a new product adopted quickly, look no further than late-night infomercials. Their use of a marketing formula contains lessons every marketer can learn from.

  • The Reputations of the 100 Most Visible Corporations

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Americans say Patagonia, Honda, and Moderna have the best reputations among high-profile companies, according to recent research from The Harris Poll and Axios.

  • Marketing Growth: How to Optimize Brand and Demand [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    When looking to drive growth marketers typically focus on demand marketing. However, recent research shows that a more balanced investment between brand and demand marketing can be highly effective.

  • The State of Brand Experience Management

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Branding

    Are your marketing efforts getting stale, or not working as well as they used to? Meeting the needs and interests of today's consumers starts with a brand experience management strategy that will drive real results. Sponsored by Qualtrics.

  • The Return to In-Person Events

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Events

    What should in-person events look like in a post-pandemic world? There are lots of questions to consider around safety, capacity, protocols, and more—and you need a plan in place before you even begin contacting potential venues, potential speakers, sponsors, and attendees. We've got the guidelines and checklists you need. Sponsored by Splash.

  • Virtual Event Strategy Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Events

    Right now, most marketers are trying to figure out how virtual events can and should factor into their overall event strategy: What's the best approach? How have your audiences changed post-pandemic? And how can you drive true engagement? It's time to figure all this out. Sponsored by Cvent.

  • Trends Shaping the Consumer Experience in 2021

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Customer Experience

    As your company and your customers slowly re-emerge from the pandemic, you're probably wondering what good customer experience (CX) will look like for the rest of 2021 and into next year. In this webinar, you'll get a clear understanding of your customers' new habits and preferences. Sponsored by Qualtrics.