Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Featured | TOPIC: Events | ELEMENT: Multiple
Join more than 1,000 B2B marketing leaders (and aspiring leaders) as they gather for 60+ fresh sessions, inspiring keynotes, creative networking, and off-the-clock antics. It's a can't-miss event for any B2B marketer looking to level-up their career | November 3–6, 2020 in San Francisco, CA.
CONTENT TYPE: Learning Path | TOPIC: Account-Based Marketing | ELEMENT: Multiple
A well-executed account-based marketing campaign gives you an edge over the competition. With deep insights into the needs and pain points of key decision-makers at your target accounts, you're able to deliver highly relevant, exceptionally personalized experiences that close the big sales.
CONTENT TYPE: Learning Path | TOPIC: Demand Generation | ELEMENT: Multiple
Buyer-centric demand generation is all about putting your customer first. Simple enough, if done right. But to do it right requires setting aside time for planning, the careful creation of assets for your campaign, a good understanding of multi-channel customer engagement, and a data-driven mindset. Not so simple.
CONTENT TYPE: Learning Path | TOPIC: Email | ELEMENT: Multiple
Email marketing campaigns have the potential to deliver an off-the-chart return on investment. In this learning path you'll find everything you need to run a successful email campaign from start to finish. You'll also learn how to analyze each campaign to improve your future results.
CONTENT TYPE: Learning Path | TOPIC: Content | ELEMENT: Multiple
More leads. More conversions. More revenue. You want it all. You deserve it all. Welcome! You've come to the right place. Here you'll learn how to plan, launch, and optimize a content marketing campaign that doesn't just deliver results... it absolutely delights your audience. A well-executed content marketing campaign puts you in front of those who otherwise wouldn't have found you. Let's go.
CONTENT TYPE: Event | TOPIC: Events | ELEMENT: None
#mpb2b is headed back to San Francisco | November 3–6, 2020. Join more than 1,000 B2B marketing leaders (and aspiring leaders) as they gather for 60+ fresh sessions, inspiring keynotes, creative networking, and off-the-clock antics. It's a can't-miss event for any B2B marketer looking to level-up their career.
CONTENT TYPE: Webinar | TOPIC: Metrics & Measurement | ELEMENT: Analyze
Data science is the hottest thing since sliced bread. In fact, LinkedIn has indicated that open job positions for data scientists are up a whopping 11,500% year over year. Yet many marketers feel like data science is an unreachable, mystical discipline shrouded in mystery. Sponsored by InfoUSA.
CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy | ELEMENT: Strategy
As marketers, it can be tempting to skip over the analysis phase to get right to defining market differentiators and resulting campaigns. But it's impossible to compete if you don't know exactly who or what you're competing against. Join us to learn how to get that intel. Sponsored by Crayon.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy | ELEMENT: Strategy
Today's B2B marketers need to do more than simply create awareness and pass leads to sales. It's likely that your entire organization relies on the marketing department to stay on top of—and ahead of—the competition. But competitive intel can be a very time-consuming task. Sponsored by Kompyte.
As you may know all too well, inefficiencies in how sales and marketing teams work together can be costly to an organization. So what's the answer? Sponsored by Kompyte.
CONTENT TYPE: Sponsored Webinar | TOPIC: Email | ELEMENT: Management
Implementing the Brand Indicators for Message Identification (BIMI) standard adds your logo to every email you send, telling recipients they can trust your message. Pilots have shown a 10% increase in both email deliverability and open rates. What marketer doesn't want that? Sponsored by Valimail.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy | ELEMENT: Strategy
We delve into the evolving role of the chief marketing officer and the importance of aligning Sales and Marketing to achieve results. CallRail Chief Revenue Officer Mary Pat Donnellon shares insights and experiences, along with advice for companies looking to better align their teams.
CONTENT TYPE: Infographic | TOPIC: Customer Loyalty | ELEMENT: Communicate
Somewhere online—Google, Yelp, Facebook, Amazon, and so on—there are reviews of your product, service, or company. Some of those reviews are glowing, some are horribly negative, and some are in between. Here's how to handle reviewers and reviews of all kinds.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy
The term "disloyalty program" is not what it may seem. In fact, it's a form of effective loyalty-building based on a partnership premise, and it's gaining marketing popularity. Here's all that you need to know.
CONTENT TYPE: Course | TOPIC: Public Relations | ELEMENT: Create
Matchmaking is alive and well—and not just on reality TV. But finding the right influencers to engage and motivate your audience takes time, effort, and likely a few new steps you've yet to master. The good news is, once you've identified possible connections, you're on your way to fulfilling results. Get ready to swipe right.
CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Management
You can't carry on launching marketing campaigns, creating content, and paying your team just because you think marketing efforts are affecting your sales in some positive way. You need data that tells you what's working and what isn't. Marketing analytics tools to the rescue.
CONTENT TYPE: Article | TOPIC: Mobile | ELEMENT: Communicate
As text marketing technology has evolved, it's become accessible and affordable for every level of sender, giving marketers unprecedented access to their customers' attention. As a result, digital marketing is facing disruption at the hands of SMS and MMS.
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Create
You should expect to see more Art Deco references, astrological allusions, and flowery visuals in creative projects this year, according to recent research from Shutterstock.
CONTENT TYPE: Webinar | TOPIC: Management | ELEMENT: Management
Building a marketing plan is fairly straightforward if you break it down into its components. First you need to understand the essential elements, then it's time to make your plans crystal clear, targeted, and productive.
CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Plan
If "go to where your customer are" is good advice—and it most likely is—then social media is a potentially invaluable medium for us marketers. Content is how we reach customers on social; this infographic lays out seven social media content trends you need to stay on top of.
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