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  • Open House: Enroll in any marketing course for free!

    Event

    CONTENT TYPE: Event | TOPIC: Events

    It's our favorite day of the year! Enroll in any one of our PRO-exclusive online courses on us. You'll choose from dozens of top-rated courses led by the industry's leading B2B Marketing experts for exactly $0. Sign up now for your reminder email and we'll let you know when doors are open.

  • Email Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Email

    The B2B marketing mix wouldn't be complete without an email or two (...or two hundred!). Join us for our Email Marketing Friday Forum when three industry experts share their tips and tricks for turning up the star factor on ho hum emails. Sponsored by Vidyard.

  • Metrics and Measurement Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Metrics & Measurement

    The ability to measure the impact of marketing efforts—both accurately and meaningfully—is a top skill in the smart marketer's arsenal. But, getting a handle on analytics can sometimes feel complicated and frustrating (we know!). Sponsored by Cvent.

  • Getting From MQL to SQL: How to Drive a High-Quality Pipeline

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    SQLs are often a source of friction between Sales and Marketing. Though MQLs remain a trusted way to qualify potential buyers, the process often breaks down because of noisy traffic—too many leads, too little quality. Join us to learn how to clear the way for driving high-quality leads. Sponsored by Act-On.

  • Influencing the Influencers: A B2B Guide

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    SESSION 4 of 4: Your exposure is growing. Your community is engaged. Your brand reputation is on the rise. What's next? Take your social media success even further with influencer marketing. Learn how to kickstart your influencer program the right way to get the results you're looking for.

  • How to Build a High-Converting Lead Magnet

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Content

    Lead magnets are the cornerstone of a solid demand gen strategy. But not all lead magnets are created equal. In this free training, Kenda Macdonald will show you how to create a lead magnet that profiles your prospects, increases conversions, and supports your sales team.

  • Using Event Tech to Empower Field Sales Marketers

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Events

    Field marketing teams often use video conferencing platforms to move prospects down the funnel by demonstrating products and expertise online. But the attendee experience can be vastly elevated by using data-driven and customizable event tech platforms that prove ROI. Join us as we explore the myriad ways these platforms can help field marketing teams drive more targeted quality leads. Sponsored by Glisser.

  • Programming Social Channels (Like a Streaming Service!)

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Social Media

    SESSION 3 of 4: With so much content everywhere, you've got to be smart about getting the most out of your audience on each social media channel. Each platform has a personality, much like your favorite binge-ready streaming series (we can still call those TV, can't we?). Learn how to create "shows" specifically designed for each channel and develop a social media content plan that's worthy of a primetime lineup.

  • 10 Tips for Writing Engaging Blog Posts

    Article

    CONTENT TYPE: Article | TOPIC: Content

    Keeping people's eyes on your website is a vital top-funnel tactic. Check out these 10 tips for more engaging blog posts.

  • B2B Tech Buyer Trends: Goodbye Vendor Reps, Hello Self-Service

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Technology

    B2B technology buyers are turning to vendor representatives less than ever and are increasingly relying on self-service resources, according to recent research from TrustRadius.

  • AI-Powered Martech in 2022: Promising or Already Indispensable?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology

    Why do a mundane task when software can do it for you? The use of AI in marketing has gone mainstream in recent years. Where will it go from here?

  • Data-Driven Marketing in Five Straightforward Steps

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Metrics & Measurement

    Collecting data is easy. Knowing how to analyze and best use that data to inform your marketing efforts... isn't. Join this free webinar to learn how to choose and track the best KPIs for your organization, and increase your ROI using the power of data—the right way. Sponsored by Vidyard.

  • How Comms and PR Work Is Changing

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    More than three quarters of comms and PR professionals say their volume of work has increased over the past few years, according to recent research from Ned’s Job of the Week and Sword and the Script Media.

  • How to Build a LinkedIn Employee Advocacy Program That Doesn't Fall Apart

    Article

    CONTENT TYPE: Article | TOPIC: Social Media

    Enthused employees can have a huge effect on your company's reputation and bottom line, and excitement is easily built on LinkedIn. Here's how to use the social platform for employee advocacy.

  • Digital Audio Trends for 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Content

    This infographic looks at how the digital audio market is evolving, including which formats and technologies are on the rise. It also delves into the current state of digital audio advertising and explores how marketers can boost the impact of their audio campaigns.

  • Content Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Content

    Do you ever wish you had a secret content-marketing sauce? Don't we all! The ability to create effective, personalized content—especially at scale—often feels daunting. Sponsored by Aprimo.

  • Sparking Conversation on Social Media

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    SESSION 2 of 4: Social media algorithms promote posts with high community engagement. So if you want to boost your social engagement, reach a wider audience, and build brand trust, start a conversation. In this second event of our Building Brand Trust Through Social Media Working Webinar Series, Zontee Hou will show you how to get your posts in front of more eyes and increase your audience organically.

  • Four Steps to Stronger B2B Case Studies: Bob Wiesner on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Content

    Business adviser and author Bob Wiesner shares his insights on how to create stronger B2B case studies. He explains why case studies are important, what we marketers have historically done wrong with our case studies, how to do them right—and so much more.

  • How to Meet B2B Buyers' E-Commerce Expectations

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B buyers' behavior has shifted, particularly in e-commerce. Let's explore four fundamental ways to step up your B2B e-commerce game.

  • How to Motivate Today's Employees [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Management

    Changes in the workforce are transforming what motivates employees. This comprehensive infographic delves into how employers can win the hearts and minds of today's workers by using both tried-and-true and cutting-edge techniques.