Resources for Marketing Professionals

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Shakeup B2B

PRO Webinar

CONTENT TYPE: PRO Webinar | TOPIC: Events

A full-day conference with over a dozen sessions, one-on-one opportunities with subject matter experts, small-group roundtable discussions, plus two optional interactive workshops with certification. All exclusively for MarketingProfs PRO members looking to shake up their companies and careers.
Conversation, Personalization, and Humanization: How Our Marketing Must Change in 2023

Sponsored Webinar

CONTENT TYPE: Sponsored Webinar | TOPIC: Events

Audiences today expect more. They want experiences that are engaging, interactive, and maybe even fun. But delivering personalized, connected digital experiences at scale requires a change of mindset. Join us to learn simple ways to make profound changes in the way you connect with your target audiences. Sponsored by ON24.
Five Ways to Use Social Media to Build Brand Reputation as an Expert

Webinar

CONTENT TYPE: Webinar | TOPIC: Social Media

A strong social presence is integral to your brand's growth. But knowing how to strategically leverage social to become a true authority in your market? That's another ball of digital wax altogether. Join expert Jon-Stephen Stansel to learn his proven tactics for social media success.
How to Automate New-Business and Loyalty Incentives: You Now Have Digital Options

Sponsored Webinar

CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology

Ever wonder what businesses did to incentivize or thank customers before the age of digital everything? A lot of manual labor, that's what. Keep up with digital loyalty, incentives, and gifting trends and free up your marketing team's time and improve their efficiency. Join us for this free webinar. Sponsored by Tango.
How to Solve the Landing Page Problem in Paid Search With a Little Help From AI Content

Sponsored Webinar

CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology

Too many search terms in paid search ad campaigns lead to a single landing page that can't possibly match the different search intents behind all those different clicks. The result? Wasted spend and missed leads. This free webinar offers you a way out—with a little help from your AI Content. Sponsored by Instapage.
Strategic Advantage Through Competitive Intelligence and Analysis

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

The mere effort of doing dynamic competitive analysis will reveal a host of insights you can use thereafter in your marketing.
The Bow-Tie Model: Purpose-Built for SaaS Companies (Article 2 of 3)

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

The classic marketing funnel isn't designed to include the vital steps that come after initial purchase in recurring revenue companies such as SaaS. The Bow Tie model can help.
10 Email A/B Testing Best-Practices [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Email

This infographic from GetResponse explores 10 best-practices for marketers to follow when conducting A/B testing. It also looks at 15 key email campaign elements that you can test.
The Power and Importance of a B2B Referral Generation Program: John Jantsch on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

How do you turn random word-of-mouth customer referrals into a measurable marketing program? Join host George B. Thomas and Duck Tape Marketing's John Jantsch for a discussion about the strategy and benefits of referral generation.
Three Ways Generative AI Will Change B2B Marketing

Article

CONTENT TYPE: Article | TOPIC: Marketing Technology

Generative AI tools have captivated the imagination of millions, but what do they have to offer B2B marketers? How will we be applying them in our work? Here are three ideas.
You're So Vain: The 'Me, Me, Me' POV—How to Avoid the Most Common Sin in Marketing

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Determined to wax ecstatic on your company's shiny new offering—at the cost of customer voices? You might be suffering from marketing myopia.
The Podcast Audience: Demographic Trends for 2023

Chart

CONTENT TYPE: Chart | TOPIC: Content

The podcast audience in the United States has more than tripled in size over the past decade, according to recent research from Edison Research.
What Leaders Would Change About Their Crisis Communications Plans

Chart

CONTENT TYPE: Chart | TOPIC: Public Relations

Most business leaders who have been through a crisis say they would practice their communications plan more in advance, use more communications tools, and broaden the scope of their communications plan, according to recent research.
Good or Bad? What We Can Learn From Nicolas Cage About Sales Enablement

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Can sales enablement be empathetic, helpful, and privacy-minded? Marketers have to get over some awkward hurdles first... And they can do that with a little help from Nicolas Cage.
The 10 Golden Rules of SEO [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Search

What are the essential search engine optimization rules to follow? To find out, Semrush asked its social media audience.
Avoid Wasting Your Ad Budget on the Wrong Audience: Getting Started With Programmatic Advertising

Sponsored Webinar

CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology

Buying, managing, and optimizing digital ads drains time and resources that would be better spent coming up with brilliant campaigns. Join us for this free webinar to learn how programmatic advertising can help. Sponsored by StackAdapt.
Digging in the Wrong Place: Misunderstanding Where SaaS Growth Comes From (Article 1 of 3)

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

SaaS companies grow fast. At first, the growth originates from winning deals. But over time, most of the growth comes from somewhere else.
A Guide to Growth Hacking for Small Businesses [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

Growth hacking sounds great in theory for a small business. But what does it actually mean, and how can it help you scale efficiently? This infographic provides a guide to getting started.
The Mechanics of Running a Content-First B2B Marketing Department: Joe Pulizzi on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Content

Host George B. Thomas and content expert Joe Pulizzi talk about why content strategy requires patience and consistency, what the difference is between epic and mediocre content, and why content marketers need to start thinking like publishers.
Storytelling Is the Best Marketing

Master Class Lesson

CONTENT TYPE: Master Class Lesson | TOPIC: Branding

Take your audience for a ride and they'll never forget you: how your marketing changes with the quality of your storytelling.

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Shakeup B2B

Conversation, Personalization, and Humanization: How Our Marketing Must Change in 2023

Five Ways to Use Social Media to Build Brand Reputation as an Expert

How to Automate New-Business and Loyalty Incentives: You Now Have Digital Options

How to Solve the Landing Page Problem in Paid Search With a Little Help From AI Content

Strategic Advantage Through Competitive Intelligence and Analysis

The Bow-Tie Model: Purpose-Built for SaaS Companies (Article 2 of 3)

10 Email A/B Testing Best-Practices [Infographic]

The Power and Importance of a B2B Referral Generation Program: John Jantsch on Marketing Smarts [Podcast]

Three Ways Generative AI Will Change B2B Marketing

You're So Vain: The 'Me, Me, Me' POV—How to Avoid the Most Common Sin in Marketing

The Podcast Audience: Demographic Trends for 2023

What Leaders Would Change About Their Crisis Communications Plans

Good or Bad? What We Can Learn From Nicolas Cage About Sales Enablement

The 10 Golden Rules of SEO [Infographic]

Avoid Wasting Your Ad Budget on the Wrong Audience: Getting Started With Programmatic Advertising

Digging in the Wrong Place: Misunderstanding Where SaaS Growth Comes From (Article 1 of 3)

A Guide to Growth Hacking for Small Businesses [Infographic]

The Mechanics of Running a Content-First B2B Marketing Department: Joe Pulizzi on Marketing Smarts [Podcast]

Storytelling Is the Best Marketing