Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Friday Forum | TOPIC: Management
The year will be winding down and many of your "plans" will involve eggnog and fruitcake (or not?). But if you can find it within yourself to get even the most basic 2021 marketing plans started before you break for holiday cheer, you'll thank yourself on the other side. Sponsored by ZoomInfo.
CONTENT TYPE: Event | TOPIC: Events
Join us for two days full of inspiration and tactical know-how (41+ sessions), covering the topics that mean the most to B2B marketers today. Your paid ticket also includes a one-year subscription to PRO. Already PRO? Your ticket is free.
CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy
Is your organization struggling to get Sales and Marketing to work in unison, especially in the virtual environment? Alignment might feel like a struggle, but it's more important than ever. Now's the time for a Sales-and-Marketing makeover and a renewed focus on predictable pipeline. Sponsored by LeanData.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy
What's the best way of executing successful marketing campaigns, content, and websites in local markets faster—especially with limited resources? Hear from a panel of experts on building and implementing a best-in-class plan that will drive revenue. Sponsored by Cloudwords.
CONTENT TYPE: Master Class | TOPIC: Search
Would you like to gain a competitive advantage by reaching a larger audience every time you hit the publish button? Then this is the Master Class for you.
CONTENT TYPE: PRO Webinar | TOPIC: Events
Free and exclusive for our PRO members, this workshop (1-hour meetings for 5 weeks) provides an introduction to creating and incorporating an effective and ongoing mindfulness practice in all aspects of your life.
CONTENT TYPE: Sponsored Webinar | TOPIC: Events
In the time of social distancing, webinars have never been more important for staying connected to our prospects and customers. And yet something is changing. Digital life is becoming more authentically human than ever before, and webinars may never be the same. Sponsored by ON24.
The pandemic has accelerated the trend toward highly personalized digital customer journeys. Which is why customer experience has become so important. Find out what you and your marketing team can do right now to effectively serve the needs of not only your customers but also your business. Sponsored by DemandLab.
CONTENT TYPE: PRO Webinar | TOPIC: Content
Join Kenda Macdonald, founder of the UK's leading behavioral automation agency, for this live keynote with Q&A to learn how the human brain works when making a purchasing decision—and how you can use that knowledge to create the perfect sales pipeline.
Target accounts are great—but only if you can effectively identify which customers should make the list, and then follow through in ways that actually boost your bottom line. We'll show you how to get started right now. Sponsored by Vidyard.
CONTENT TYPE: Podcast | TOPIC: Marketing Technology
Orlando Gadea of Stanley Black & Decker and Alexandre Soncini of marketplace growth platform VTEX discuss how they partnered to empower sales reps, simplify B2B buying, promote products more effectively, and reduce total cost of ownership.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Salespeople and marketers have long been told that to succeed it is essential to ABC: Always Be Closing. But what exactly does that mean? Which tactics and strategies consistently encourage leads to say "yes"?
CONTENT TYPE: Article | TOPIC: Content
This year, businesses have had to grasp at every opportunity to drive interest and sales. Luckily, YouTube has become a useful option. Video is great for user engagement, and YouTube can drive traffic—and leads. To that end, these 15 tools can help you optimize your YouTube content.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Like chefs, marketers regularly combine a variety of "ingredients" to achieve a desirable result. Unfortunately, two of those ingredients—inbound and outbound marketing—are routinely set up as competitors even though, like salt and pepper, they're actually complementary.
CONTENT TYPE: Article | TOPIC: Demand Generation
We all want warm leads—those who already know us and our company—because they always out-convert cold leads. So how do you find more of those already-warm leads? Find the buyers who've moved on from current clients.
CONTENT TYPE: Chart | TOPIC: Social Media
The average CPM for advertising delivered via Facebook Ads Manager has been steadily rising since March, according to recent research from Social Insider.
CONTENT TYPE: Webinar | TOPIC: Content
Every company wants to tell a great story. But there's more to it than eloquent prose and fairytale-worthy endings. Harnessing the power of storytelling starts with identifying the most common mistakes and knowing how to create compelling narratives that work across platforms to reach your customers. Sponsored by Codeless.
CONTENT TYPE: Article | TOPIC: Branding
In the fleeting digital world, empathy toward your customers is an invaluable asset. But companies that fail to let their audience peek into their own human side also fail to build trustful and lasting customer relationships. Doubly so in B2B. Here's how you can solve that problem.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Most B2B professionals say it is important for their brand to have a clear purpose, yet few have embedded a purpose in their business, according to research from the Association of National Advertisers (ANA), Carol Cone On Purpose, and The Harris Poll.
CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement
Effective lead qualification—the process of scoring prospects to determine how well they fit the profile of a valuable customer likely to convert—can deliver a big payoff for B2B firms.
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