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  • Account-Based Marketing

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Account-Based Marketing | ELEMENT: Multiple

    A well-executed account-based marketing campaign gives you an edge over the competition. With deep insights into the needs and pain points of key decision-makers at your target accounts, you're able to deliver highly relevant, exceptionally personalized experiences that close the big sales.

  • Buyer-Centric Demand Generation

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Demand Generation | ELEMENT: Multiple

    Buyer-centric demand generation is all about putting your customer first. Simple enough, if done right. But to do it right requires setting aside time for planning, the careful creation of assets for your campaign, a good understanding of multi-channel customer engagement, and a data-driven mindset. Not so simple.

  • Email Marketing Campaign Management

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Email | ELEMENT: Multiple

    Email marketing campaigns have the potential to deliver an off-the-chart return on investment. In this learning path you'll find everything you need to run a successful email campaign from start to finish. You'll also learn how to analyze each campaign to improve your future results.

  • Facebook vs. Google: AdRank Auction Factors [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions | ELEMENT: Plan

    Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids.

  • Content Marketing Campaign Management

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Content | ELEMENT: Multiple

    More leads. More conversions. More revenue. You want it all. You deserve it all. Welcome! You've come to the right place. Here you'll learn how to plan, launch, and optimize a content marketing campaign that doesn't just deliver results... it absolutely delights your audience. A well-executed content marketing campaign puts you in front of those who otherwise wouldn't have found you. Let's go.

  • Marketing Writing Bootcamp

    Event

    CONTENT TYPE: Event | TOPIC: Writing | ELEMENT: Communicate

    Writer's block got you down? Not confident in your grammar? Got the email writing chops, but the thought of crafting a video script sends you into a state of panic? These 13 on-demand sessions will give you the inspiration and tactical advice you need to make your writing ludicrously spectacular!

  • How to Transform Event Attendees Into Hot Leads

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Events | ELEMENT: Analyze

    There's a lot that happens at an event besides the five minutes a particular attendee is chatting with you at your booth. If you can collect and interpret data about the rest of what event attendees are doing and signaling, you'll be far more successful in your follow-ups. Sponsored by Cvent.

  • Going Hyper-Local: How Sponsoring an Event Can Grow Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Events | ELEMENT: Strategy

    Sponsoring an event can be an effective way to improve brand awareness, and it can even help your local SEO efforts. And sponsorship doesn't have to be monetary. Your company can give back in many ways—and get positive recognition in return.

  • Maximize Customer Engagement With the Right Insights From the Right Data

    Article

    CONTENT TYPE: Article | TOPIC: Management | ELEMENT: None

    Effective data collection and analysis are essential for better customer relationships. From achieving true personalization to predicting behavioral patterns and creating ongoing conversations, improving customer engagement all starts with deriving insights from data. Take these three steps to get there.

  • SEO Professionals: Why You Should Guarantee SEO Results

    Article

    CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Strategy

    Dear SEO professionals: Clients don't simply want our SEO recommendations... they want guaranteed results. Why should you offer SEO guarantees? When should you offer SEO guarantees? And what kind of SEO guarantees should you offer? Read on to find out.