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  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • AI Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    AI is here to stay. And to help with your day-to-day tasks. Join us at our AI Friday Forum, where we have a lineup of marketing experts who are ready to reveal AI-infused tactics to quickly improve your B2B marketing results. Sponsored by Showpad.

  • AI Agents: Your New Digital Team Scaling the Future of Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    AI can now make data-informed decisions and scale your operations faster than ever—and it's become an essential part of the modern marketing team. Discover how you can put AI agents to work for you in this free webinar. Sponsored by Prismic.

  • Email A/B Testing Demystified: How to Run Tests That Drive Real Results

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Take your A/B testing beyond subject lines! Discover how to set up clean, statistically sound tests for everything from copy and design to frequency and layout—and how to interpret results with confidence. Kath Pay makes it easy with a step-by-step framework for improving performance with every email you send.

  • Write Better Emails

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Between overflowing inboxes and time-strapped readers, getting your message across requires more than just good writing. Join Dayana Kibilds to discover exactly how to write subject lines, optimize your links, and lay out your email copy so your message not only gets opened... but gets acted on.

  • Your B2B GPS: Recalculating Routes to Revenue

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Customer Experience

    It's time to rethink customer journeys. Register now to join expert Phoenix Harvey in a free MarketingProfs session on how to create responsive customer journeys that will help you continuously recalculate optimal routes to revenue based on real-time customer signals and changing market conditions.

  • The Global Web Traffic of Search Engines vs. AI Chatbots [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic compares the global Web traffic for the top 10 search engines with the global Web traffic of the top 10 AI chatbots, and it looks at year-over-year changes in total visits.

  • Images Define Your Brand: Five Stages of the Image Processing Maturity Model

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Learn how the Image Processing Maturity Model helps brands evolve from basic image resizing to AI-powered dynamic optimization for better performance and engagement. Read more.

  • B2B Email Design Trends 2025: What’s Working (and Why)

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Great design isn't just for B2C—B2B emails need it, too! With inbox competition fiercer than ever, standing out requires smart layouts, compelling visuals, and clear messaging. Logan Sandrock Baird breaks down the biggest design shifts in B2B email marketing, from evolving layouts to accessibility must-haves.

  • How to Keep Your Team's Creative Pulse Racing—Because Outdated Approaches to Creativity Won't Survive in the Age of AI

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Discover how to boost your team's creativity with real-world tactics like reframing challenges and gamifying ideation sessions. Read more.

  • The Email Habits of Gen Z Workers

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to recent research.

  • A Marketer's Guide to Customer Journey Orchestration

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Customer Experience

    Traditional marketing plans can prevent you from connecting with buyers at crucial points of their customer journey. Instead of reacting late to intent signals, respond in real-time with customer journey orchestration (CJO). Discover the essentials of CJO and how it improves business outcomes in this free webinar. Sponsored by Acoustic.

  • The GenAI Talent Shift: Every Marketing Team Will Need New Roles in 2025

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Generative AI is restructuring marketing teams, workflows, and leadership priorities. Learn how to adapt your team for success in the AI era. Read more.

  • The Most Valuable, Fastest-Rising, and Strongest B2B Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Which B2B brands have the highest brand value in 2025? Which have the strongest perceived brand equity? To find out, researchers analyzed the value and strength of thousands of B2B brands.

  • The State of B2B Pipeline Growth in 2025 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic looks at the top pipeline growth challenges facing B2B marketers, six common characteristics of high-performing revenue marketing teams, and other key insights from a recent research report.

  • What Marketers Get Wrong About Email Personalization (And How to Fix It)

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Discover how a simple, automated personalization framework can improve deliverability, engagement, and retention in your email marketing strategy. Read more.

  • How AI Is Being Used in HR [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Which human resources tasks does AI make easier? Which ones is it not ready to handle? How do employees feel about AI being used for HR?

  • Rising to the Challenge of B2B Deliverability

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    While B2C and B2B buyers are alike—they're all human—email delivery rules are distinct in tangible ways. B2B marketers must navigate a different technical environment than their B2C peers. Laura Atkins explores B2B-specific solutions to improve your overall ability to reach your audience's inbox.

  • The State of SMS Marketing in the US

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Fully 84% of consumers in the United States say they've opted in to receive texts from at least one business, up from 62% in 2021, according to recent research.

  • What's Different About the World's Most Successful B2B Marketers in 2025

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    New survey data shows how Agile practices and AI integration drive productivity, reduce stress, and support compliance in B2B marketing. Read more.