Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: PRO Webinar | TOPIC: Metrics & Measurement
Join expert Samantha Stone for this comprehensive Master Class to develop the financial acumen and measurement skills needed to make smarter business decisions, move your business forward, impress your CFO and management team, and prove your value.
CONTENT TYPE: Master Class | TOPIC: Metrics & Measurement
CONTENT TYPE: Sponsored Webinar | TOPIC: Events
According to the ON24 Webinar Benchmarks Report, over a third of all webinar attendance was on-demand—NOT LIVE. This means that to truly capture your full potential audience, you need an integrated on-demand webinar strategy. Sponsored by ON24.
CONTENT TYPE: Webinar | TOPIC: Customer Experience
When marketers want to measure customer experience and loyalty, they often use Net Promoter Score (NPS), which focuses on whether customers would recommend your product or service. That's nice to know, of course, but reliance on that one simple metric is likely limiting your opportunities for growth and excellence. It's time to go beyond NPS and use a KPI that actually forecasts loyalty and growth.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy
Are you struggling to access, analyze, and make sense of data that is siloed, fragmented, or otherwise lacking in full-picture insights? It's time to make the best possible use of all your data—by ensuring it can be a single source of truth that gives you a 360-degree view and helps you achieve better ROI. Sounds good, right? Sponsored by Snowflake.
CONTENT TYPE: Podcast | TOPIC: Customer Experience
Evolutionary psychology and digital marketing expert Tim Ash shares insights from his book 'Unleash Your Primal Brain: Demystifying How We Think and Why We Act.'
CONTENT TYPE: Article | TOPIC: Metrics & Measurement
When building a brand marketing strategy, it's not enough to know how much people talk about your brand; you have to know what they say and adjust your marketing efforts accordingly. Here are five tools that can help.
CONTENT TYPE: Infographic | TOPIC: Social Media
What are the social media shopping habits, as well as content and product category preferences, of Gen Z and Millennial Americans?
CONTENT TYPE: Chart | TOPIC: Demand Generation
Sweet treats, tumblers, and e-commerce gift cards were among the most popular gifts B2B firms sent to buyers and customers in 2020, according to recent research from Sendoso.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Is your direct marketing strategy still effective? The events of 2020 have likely prompted you to begin re-evaluating it. As you do that, keep in mind these three tactics for optimizing your direct marketing.
CONTENT TYPE: Event | TOPIC: Events
With #mpb2b online you get access to two full days of inspirational keynotes and tactical sessions on the topics that mean the most to B2B marketers today.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
The death of the third-party cookie is looming, and ad tech experts interviewed here are focused on data and privacy issues for 2021, as well as multichannel and cross-format advertising. Read what they had to say.
The pandemic has changed everyone, including your customers. The buyer personas you created a year ago no longer apply. Here's how to adapt your messaging and content for your customers' current needs and behaviors.
CONTENT TYPE: Chart | TOPIC: Management
Senior marketers say the biggest marketing leadership deficiency in their organizations is an understanding of the customer journey, according to recent research from the CMO Council and Chief Outsiders.
CONTENT TYPE: Infographic | TOPIC: Content
This recent infographic explores the current audio marketing landscape and covers what has and has not changed for marketers.
CONTENT TYPE: Sponsored Webinar | TOPIC: Email
Do you have a solid grasp of your users' preferences, including how, and how often, they want to be contacted by you? Most marketers have room for improvement in this area—and the opportunity to boost loyalty and revenue. It's time to up your preference-management game. Sponsored by OneTrust.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
No two people are better-suited to help us move into a world of weird marketing—marketing based on ideas derived from divergent thinking—than Scottt Trobaugh and Cliff Lewis from Godfrey. Let's bring the weird to B2B marketing.
Social media retargeting is a valuable tactic in improving brand awareness and recognition during the buying process—and not just for consumer products, but B2B services as well. Learn more in this article.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions
In which countries are people most interested in online ad blocking? To find out, Surfshark looked at every country’s search volume for the top ad-blocking software relative to its population of internet users.
CONTENT TYPE: Sponsored Webinar | TOPIC: Career Management
The process of hiring and retaining marketing talent is more challenging than ever. From attracting the right candidates to supporting virtual teams to ensuring compensation is in line with what's expected in this new normal—there's a lot marketing leaders need to manage. Sponsored by Robert Half.
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