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  • Innovation doesn't just happen because you have the right tech stack and processes. You need the right team, with the right mindset. Join world-renowned speaker and author, Carla Johnson, on August 10 for B2B Backstage to learn how to assemble and lead teams that get results.

  • If you're like most marketers, you love LinkedIn Ads for their B2B targeting capabilities. But you may not love the high price tag, especially if your ads aren't performing as well as they could be. It's time to boost your performance with the right ad strategy and relevant calls to action.

  • Are you looking to build a brand that stands out in our crowded, distracted, digital world? Then you won't want to miss this Master Class, taught by strategist, speaker, author, and educator Nick Westergaard.

  • As a marketer today, you've always got to be listening and engaging with a myriad of customers and prospects on an ever-growing number of channels and platforms. But you also need sleep. So how can you do it all? The answer is mass 1-to-1 marketing. Sponsored by Sprinklr.

  • It's time to stop pushing out content and just hoping it converts. Instead, wield the secret weapon of website audits to inform your content strategy—and boost your lead generation and conversion efforts. Sponsored by Influence & Co.

  • As global email volumes continue to rise, how can you make sure your email program drives the ongoing engagement and revenue that you seek? It's all about attracting attention, and driving engagement, in the inbox. Sponsored by Validity.

  • Brand strategist Nick Westergaard, author of 'Get Scrappy' and 'Brand Now,' breaks down the process of building a standout brand.

  • Just about every business has a social media presence, but is social media marketing really effective? Maybe we should be using social media in a different way.

  • Effectively generating leads often requires following a lengthy path that includes everything from developing a strategic plan to measuring performance. This infographic from Orbit Media Studios covers each essential element of that journey.

  • Most people say their perception of a company changes when they notice that it has made a grammar mistake, according to recent research from Tidio.

  • In email marketing, there's a fine line between annoying and intriguing. Too much automation can put you over the edge. This article will help you avoid over-automated email sequences.

  • Content marketing can make or break the success of an account-based marketing campaign. To ensure your campaign is a success, avoid these five content mistakes.

  • Is your current marketing strategy helping your brand grow while keeping competitors at bay? Now is the time to make sure you're asking the right questions about your market and competition, and embedding evolution and adaptation into your marketing strategy.

  • If you've ever wondered what gets a new product adopted quickly, look no further than late-night infomercials. Their use of a marketing formula contains lessons every marketer can learn from.

  • Americans say Patagonia, Honda, and Moderna have the best reputations among high-profile companies, according to recent research from The Harris Poll and Axios.

  • When looking to drive growth marketers typically focus on demand marketing. However, recent research shows that a more balanced investment between brand and demand marketing can be highly effective.

  • Are your marketing efforts getting stale, or not working as well as they used to? Meeting the needs and interests of today's consumers starts with a brand experience management strategy that will drive real results. Sponsored by Qualtrics.

  • What should in-person events look like in a post-pandemic world? There are lots of questions to consider around safety, capacity, protocols, and more—and you need a plan in place before you even begin contacting potential venues, potential speakers, sponsors, and attendees. We've got the guidelines and checklists you need. Sponsored by Splash.

  • Right now, most marketers are trying to figure out how virtual events can and should factor into their overall event strategy: What's the best approach? How have your audiences changed post-pandemic? And how can you drive true engagement? It's time to figure all this out. Sponsored by Cvent.

  • As your company and your customers slowly re-emerge from the pandemic, you're probably wondering what good customer experience (CX) will look like for the rest of 2021 and into next year. In this webinar, you'll get a clear understanding of your customers' new habits and preferences. Sponsored by Qualtrics.