Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Friday Forum | TOPIC: Management
The year will be winding down and many of your "plans" will involve eggnog and fruitcake (or not?). But if you can find it within yourself to get even the most basic 2021 marketing plans started before you break for holiday cheer, you'll thank yourself on the other side. Sponsored by ZoomInfo.
CONTENT TYPE: Event | TOPIC: Events
Join us for two days full of inspiration and tactical know-how (41+ sessions), covering the topics that mean the most to B2B marketers today. Your paid ticket also includes a one-year subscription to PRO. Already PRO? Your ticket is free.
CONTENT TYPE: Webinar | TOPIC: Demand Generation
Every company wants to stand out and attract meaningful attention. But there's more to it than ads or dimensional mailers. How can you create quality moments with your target audience and spur them to action? It starts with understanding direct mail's evolution and the ways it can work with ABM. Sponsored by ZoomInfo.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy
Has your company tried its hand at data-driven storytelling, or does "data-driven" scare you off? Don't worry, you don't have to be a data analyst to leverage this powerful tool for connecting with your online audiences through stories. It starts with identifying untold stories that you can uniquely tell. Sponsored by Meltwater.
CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy
Is your organization struggling to get Sales and Marketing to work in unison, especially in the virtual environment? Alignment might feel like a struggle, but it's more important than ever. Now's the time for a Sales-and-Marketing makeover and a renewed focus on predictable pipeline. Sponsored by LeanData.
What's the best way of executing successful marketing campaigns, content, and websites in local markets faster—especially with limited resources? Hear from a panel of experts on building and implementing a best-in-class plan that will drive revenue. Sponsored by Cloudwords.
CONTENT TYPE: PRO Webinar | TOPIC: Search
Would you like to gain a competitive advantage by reaching a larger audience every time you hit the publish button? Then this is the Master Class for you.
CONTENT TYPE: Master Class | TOPIC: Search
CONTENT TYPE: Sponsored Webinar | TOPIC: Events
Free and exclusive for our PRO members, this workshop (1-hour meetings for 5 weeks) provides an introduction to creating and incorporating an effective and ongoing mindfulness practice in all aspects of your life.
In the time of social distancing, webinars have never been more important for staying connected to our prospects and customers. And yet something is changing. Digital life is becoming more authentically human than ever before, and webinars may never be the same. Sponsored by ON24.
CONTENT TYPE: Guide/Report | TOPIC: Marketing Strategy
Are you still treating mobile marketing separately from desktop-based marketing—and missing out on potential insights and revenue? It's time to focus on one consistent approach and the tech that can help you streamline your efforts. Sponsored by Iterable.
Are you stuck using a "good enough" entry-level ESP? It's time to consider an upgrade that will improve your customers' experience—and your revenue. (Plus, it's easier than you think.) Sponsored by Iterable.
The pandemic has accelerated the trend toward highly personalized digital customer journeys. Which is why customer experience has become so important. Find out what you and your marketing team can do right now to effectively serve the needs of not only your customers but also your business. Sponsored by DemandLab.
CONTENT TYPE: Podcast | TOPIC: Content
David Fortino, SVP audience and product at NetLine Corporation, shares insights from the company's 2020 State of B2B Content Consumption and Demand Report for Marketers.
CONTENT TYPE: Article | TOPIC: Content
Some people think content operations isn't necessary—that everything will work fine without it. But it won't. Without content operations, there is content chaos. And you'll suffer huge opportunity costs. Here are 10 steps to avoid that chaos and those costs.
CONTENT TYPE: Infographic | TOPIC: Search
It's no secret that Google's search engine seeks to surface high-quality content to its users. However, determining exactly what signals "high-quality" to its algorithms can be challenging for marketers.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
B2B? B2C? B2B2C? The pandemic has changed the business landscape into one that is universally B2P: business-to-people. Find out what that means and how you can derive its many benefits. Read more.
Marketing can be difficult at a time when so many of us feel assaulted by discouraging information. Use these techniques to fine-tune your strategy for customers who have crisis fatigue.
CONTENT TYPE: Chart | TOPIC: Events
Most event planners and other industry professionals say they would not feel comfortable attending an indoor event right now—even at half capacity—because of COVID-19, according to recent research from the Event Leadership Institute.
CONTENT TYPE: PRO Webinar | TOPIC: Content
See Kenda Macdonald, CEO of Automation Ninjas and bestselling author of "Hack The Buyer Brain," Backstage (on-demand) to learn how the human brain works when making a purchasing decision—and how you can use that knowledge to create the perfect sales pipeline.
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