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  • MarketingProfs B2B Forum 2020

    Featured

    CONTENT TYPE: Featured | TOPIC: Events | ELEMENT: Multiple

    Join more than 1,000 B2B marketing leaders (and aspiring leaders) as they gather for 60+ fresh sessions, inspiring keynotes, creative networking, and off-the-clock antics. It's a can't-miss event for any B2B marketer looking to level-up their career | November 3–6, 2020 in San Francisco, CA.

  • Account-Based Marketing

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Account-Based Marketing | ELEMENT: Multiple

    A well-executed account-based marketing campaign gives you an edge over the competition. With deep insights into the needs and pain points of key decision-makers at your target accounts, you're able to deliver highly relevant, exceptionally personalized experiences that close the big sales.

  • Buyer-Centric Demand Generation

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Demand Generation | ELEMENT: Multiple

    Buyer-centric demand generation is all about putting your customer first. Simple enough, if done right. But to do it right requires setting aside time for planning, the careful creation of assets for your campaign, a good understanding of multi-channel customer engagement, and a data-driven mindset. Not so simple.

  • Email Marketing Campaign Management

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Email | ELEMENT: Multiple

    Email marketing campaigns have the potential to deliver an off-the-chart return on investment. In this learning path you'll find everything you need to run a successful email campaign from start to finish. You'll also learn how to analyze each campaign to improve your future results.

  • Content Marketing Campaign Management

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Content | ELEMENT: Multiple

    More leads. More conversions. More revenue. You want it all. You deserve it all. Welcome! You've come to the right place. Here you'll learn how to plan, launch, and optimize a content marketing campaign that doesn't just deliver results... it absolutely delights your audience. A well-executed content marketing campaign puts you in front of those who otherwise wouldn't have found you. Let's go.

  • MarketingProfs B2B Forum 2020

    Event

    CONTENT TYPE: Event | TOPIC: Events | ELEMENT: None

    #mpb2b is headed back to San Francisco | November 3–6, 2020. Join more than 1,000 B2B marketing leaders (and aspiring leaders) as they gather for 60+ fresh sessions, inspiring keynotes, creative networking, and off-the-clock antics. It's a can't-miss event for any B2B marketer looking to level-up their career.

  • Add Value and Revenue by Owning Customer Success

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Customer Loyalty | ELEMENT: Management

    Where can marketers add the most value to their organization and drive more revenue? When marketing owns customer success, everyone profits—you just need to know how to structure the team and build a cohesive plan. Sponsored by TrustRadius.

  • Demand Generation Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Demand Generation | ELEMENT: Communicate

    A constantly changing landscape of demand gen requests, requirements, and expectations can make any marketer feel downright fried. But in our Friday Forum, you'll learn how to use customer empathy, create bingeable content experiences, and measure demand gen success. Sponsored by Uberflip.

  • Programmatic Capabilities Across Platforms

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Advertising & Promotions | ELEMENT: Plan

    Programmatic advertising (including display) continues to dominate the digital space. As it has expanded into areas like Connected TV and digital audio, programmatic remains one of the best strategies for efficiently reaching users and increasing engagement. Sponsored by Adtaxi.

  • Balance and Boundaries: Bring the Best of Yourself

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Career Management | ELEMENT: Management

    Work-life balance is something that many are in search of, but few find. Learn how to break out of the cycle of being knocked off balance, and how to establish boundaries that allow you to be your best both personally and professionally.

  • Personalize or Perish: Why Personalized Life Cycle Marketing Represents the New Table Stakes for Every B2B Marketer

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy | ELEMENT: None

    Join Folloze for an informative webcast exploring why B2B marketing teams must adapt and incorporate data-driven personalization strategies across their life cycle marketing programs. The webcast is based upon the popular Folloze Personalized Marketing Blueprint.

  • Five Reasons Companies Ditch Big-Name CRMs (And Go With Startups' Instead)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Management

    The CRM market seems saturated. But that's all about quantity. Quality is another story: Only 1 in 5 CRMs receive 4-5 star ratings. Those low satisfaction rates suggest startup CRMs can be an alternative. Especially since they have an inherent edge (several, in fact) over large CRMs.

  • How to Win a Price War (And Prevent Future Ones)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

    Price wars create a seemingly unsolvable dilemma: Match the competitor's price and risk losing profits, or ignore the competitor's price and risk losing revenues. Yet, based on a vital but universally neglected business principle, there is a powerful solution to winning—and preventing—price wars.

  • How to Motivate Buyers in the Age of Infinite Media: Mathew Sweezey on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Content | ELEMENT: Create

    Mathew Sweezey of Salesforce offers tips and insights from his forthcoming book, 'Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media.'

  • How Are Customers Reacting to Your Loyalty Program? Four Issues to Avoid

    Article

    CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Plan

    How is your loyalty program doing these days? If it isn't thriving, the four issues outlined in this article could be at fault. They're among the most common problems afflicting loyalty programs today.

  • Identity Marketing: How Can Companies Relate to Customers' Changing Identities?

    Article

    CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Communicate

    Marketers know that people gravitate toward a brand they relate to, and they respond to marketing and advertising messages that in some way mirror their lives. But when consumers' views of themselves change, as they inevitably do these days, how can we respond?

  • How the Fastest-Growing US Companies Are Using Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Plan

    The fastest-growing companies in the United States are using social media to achieve a wide-range of goals, including to brand build and to generate sales, according to recent research published by The Center for Marketing Research.

  • Data Science 101 for Marketers: From Data to Insights

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Metrics & Measurement | ELEMENT: Analyze

    Data science is the hottest thing since sliced bread. In fact, LinkedIn has indicated that open job positions for data scientists are up a whopping 11,500% year over year. Yet many marketers feel like data science is an unreachable, mystical discipline shrouded in mystery. Sponsored by InfoUSA.

  • Metrics for Measuring Transactional Email Success

    Chart

    CONTENT TYPE: Chart | TOPIC: Email | ELEMENT: Analyze

    Most brands measure the success of transactional emails by looking at opens, clicks, or the delivery rate, according to recent research from SparkPost.

  • Qualitative Research: Even More Important in the Age of Big Data

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Analyze

    Companies invest billions in data, analytics, and technology to better target and predict customer behavior. We are collecting more data than we know what to do with, so we think we no longer need qualitative research. Big mistake: We need to go beyond data to truly understand the customer.