Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Event | TOPIC: Events
Join us for two days full of inspiration and tactical know-how (41+ sessions), covering the topics that mean the most to B2B marketers today. Your paid ticket also includes a one-year subscription to PRO. Already PRO? Your ticket is free.
CONTENT TYPE: Master Class | TOPIC: Search
Would you like to gain a competitive advantage by reaching a larger audience every time you hit the publish button? Then this is the Master Class for you.
CONTENT TYPE: Friday Forum | TOPIC: Email
Do you find yourself churning out average marketing emails with forgettable personality? Maybe you scatter some automation and toss in a <FirstName> here and there... but you're still not sure that it's enough. How do you make email more memorable and impactful? Sponsored by Litmus.
CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy
Join Avinash Kaushik, digital marketing evangelist for Google, for a keynote (including Q&A) that will open up your imagination and teach you to think—and use—your data differently.
CONTENT TYPE: Sponsored Webinar | TOPIC: Events
At a time when everything is digital, webinars have stood apart in their ability to deliver the engaging audience experiences that audiences love. And, in a WFH world, the rules for delivering successful webinars have changed. Sponsored by ON24.
CONTENT TYPE: Webinar | TOPIC: Demand Generation
Most marketers understand the power of search marketing and the possibilities for leveraging social media. But only the best marketers are harnessing the powerhouse combo of search plus social. We'll take you behind the scenes to see how it can be done. Sponsored by Workfront.
CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy
The ability to scale your marketing strategies—and measure their impact—is critical if you're going to achieve ROI and prove your team's worth. But getting started, or knowing how to fix what's broken, is the hardest part. Sponsored by Obility.
From marketing strategy to events to positioning and processes and much more, all of marketing is in flux. We're experiencing fundamental shifts and real disruption that will shape our careers and the future of marketing itself. But by relying on agility and empathy we can learn to not only adapt but also thrive—and help our companies do the same. Sponsored by Adobe - Marketo Engage.
CONTENT TYPE: Article | TOPIC: Content
Many of us are missing a huge content opportunity on LinkedIn: long-form articles. The marketing benefits you reap are tangible while the effort you expend can be minimal—if you use the right approach. Read more for practical advice and real-world examples.
CONTENT TYPE: Chart | TOPIC: Public Relations
Most public relations professionals say they're confident about the value they've been providing during COVID-19 but they are also grappling with more burnout and stress because of the pandemic, according to recent research from BuzzStream and Fractl.
CONTENT TYPE: Infographic | TOPIC: Social Media
Instagram carousels enable marketers to share multiple images and videos in a single post; as a result, they can be a highly effective way to stand out on the social network.
CONTENT TYPE: Event | TOPIC: Content
Whether you see story opportunities everywhere or struggle with adopting a more narrative approach to content, the 11 on-demand sessions in our Storytelling Summit for Marketers will help you shift from writing features and benefits copy to creating compelling narratives that inspire a genuine connection with your audience.
CONTENT TYPE: Event | TOPIC: Writing
Whether you're a marketing newbie or a seasoned pro, Marketing Writing Bootcamp's 13 sessions will help you level up your marketing writing… fast!
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy
The ability to engage meaningfully with customers matters more now than ever. It starts with empathy and an ability to prioritize the marketing activities that will create the most connection. Sponsored by UserTesting.
CONTENT TYPE: Article | TOPIC: Demand Generation
Business buyers are inundated with pitches and content, most of which isn't relevant to them. That's good news for B2B marketers: Your prospects are hungry for a personalized experience. Here are three practical ways to make your ABM more successful.
CONTENT TYPE: Infographic | TOPIC: Management
The COVID-19 pandemic has forced many companies to shutter offices and ask their staffs to work from home. While this shift has been hugely disruptive, it may also benefit both businesses and employees in key ways.
CONTENT TYPE: Podcast | TOPIC: Social Media
To celebrate episode 420 of the Marketing Smarts podcast, Webris founder and CMO Ryan Stewart joins us to discuss cannabis marketing for B2B and B2C organizations.
CONTENT TYPE: Chart | TOPIC: Account-Based Marketing
The two biggest challenges facing companies trying to execute account-based marketing (ABM) programs are data quality issues and a lack of budget, according to recent research from Demandbase.
CONTENT TYPE: Article | TOPIC: Events
Unusual times call for unusual thinking and strategic engagements. In the current business environment, to fully realize the objectives of live events that can't take place, take the path mapped out in this article to deliver an experience that exceeds expectations.
CONTENT TYPE: Article | TOPIC: Public Relations
Best advice for a marcomms leader to handle a crisis? Take off your marketing hat for a moment because your marcomms experience won't get you very far. But if you need to tackle a menacing issue or an emerging crisis—and you don't have years to retrain—here's how to handle a crisis now.
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