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  • MarketingProfs B2B Forum

    Featured

    CONTENT TYPE: Featured | TOPIC: Events | ELEMENT: Multiple

    The premier conference for multi-disciplinary B2B marketers and marketing teams, featuring 60+ sessions, 3 keynotes, 6 full-day workshops, and creative networking. October 16–18, Gaylord National Resort, Washington, DC. Save $200 through August 23.

  • Account-Based Marketing

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Account-Based Marketing | ELEMENT: Multiple

    A well-executed account-based marketing campaign gives you an edge over the competition. With deep insights into the needs and pain points of key decision-makers at your target accounts, you're able to deliver highly relevant, exceptionally personalized experiences that close the big sales.

  • Buyer-Centric Demand Generation

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Demand Generation | ELEMENT: Multiple

    Buyer-centric demand generation is all about putting your customer first. Simple enough, if done right. But to do it right requires setting aside time for planning, the careful creation of assets for your campaign, a good understanding of multi-channel customer engagement, and a data-driven mindset. Not so simple.

  • Email Marketing Campaign Management

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Email | ELEMENT: Multiple

    Email marketing campaigns have the potential to deliver an off-the-chart return on investment. In this learning path you'll find everything you need to run a successful email campaign from start to finish. You'll also learn how to analyze each campaign to improve your future results.

  • Content Marketing Campaign Management

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Content | ELEMENT: Multiple

    More leads. More conversions. More revenue. You want it all. You deserve it all. Welcome! You've come to the right place. Here you'll learn how to plan, launch, and optimize a content marketing campaign that doesn't just deliver results... it absolutely delights your audience. A well-executed content marketing campaign puts you in front of those who otherwise wouldn't have found you. Let's go.

  • Marketing With Video Online Forum

    Online Forum

    CONTENT TYPE: Online Forum | TOPIC: Content | ELEMENT: Create

    Do you feel like your video marketing strategy (if you have one) is lacking? What are the best ways to incorporate it into your overall strategy, and what platforms should you be using? Sponsored by Vidyard.

  • MarketingProfs B2B Forum 2019

    Event

    CONTENT TYPE: Event | TOPIC: Events | ELEMENT: None

    Join more than 1,000 B2B marketing leaders (and aspiring leaders) at the Gaylord National Resort in Washington DC, October 16-18, as they gather to learn—and share their secrets to success. With three keynotes, 60+ sessions, six full-day workshops, and creative networking, it's a can't-miss for any B2B marketer looking to level-up their career. Save $200 through August 23.

  • Email Marketing Online Forum

    Online Forum

    CONTENT TYPE: Online Forum | TOPIC: Email | ELEMENT: Create

    Are you ready to go beyond marginal CTA bumps to truly strengthening relationships with the lucky folks on your email list? Join us to get all the skills and tips you need to become a master of clicks and conversions. Sponsored by ZoomInfo.

  • Storytelling Summit for Marketers

    Event

    CONTENT TYPE: Event | TOPIC: Content | ELEMENT: Communicate

    Whether you see story opportunities everywhere or struggle with adopting a more narrative approach to content, the 11 sessions in our 2019 Storytelling Summit for Marketers (live keynotes September 10, 17, and 24) will help you shift from writing features and benefits copy to creating compelling narratives that inspire a genuine connection with your audience.

  • How to Break Through Digital Noise With Direct Mail

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Advertising & Promotions | ELEMENT: Communicate

    Buyers are so overwhelmed by digital noise these days that smart marketers are using direct mail like never before. Have you considered ramping up your direct mail efforts? We'll show you why it makes sense—and what you need to succeed. Sponsored by Sendoso.

  • How to Build a Customer-Centric Buying Experience

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation | ELEMENT: Plan

    Are you overcomplicating the B2B buying process, and underwhelming clients and prospects? We'll show you what you need to do to succeed. Sponsored by Drift.

  • How to Build (and Level Up) Influencer Campaigns

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Social Media | ELEMENT: Plan

    With advertising becoming more expensive and the signal-to-noise ratio at an all-time high, brands are turning to influencer marketing to tap into existing audiences and achieve their marketing goals. But it's already becoming stale with one-off posts and sponsored content.

  • The Secret to Dell's Success in B2B Influencer Marketing: Konstanze Alex on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Content | ELEMENT: Create

    Konstanze Alex, Dell's director B2B influencer relations and content co-creation, offers insights from the company's success using influencer marketing for B2B.

  • The Next Big Influencer Platforms and Trends in Social Media Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Strategy

    Instagram, YouTube, and Facebook are the most popular social media platforms, but brands need to be aware of emerging platforms if they don't want to risk missing lucrative opportunities. Here are key market trends in social media engagement and ways emerging platforms are addressing those trends.

  • 404 Errors: What Happens When Your Web Page Is Broken [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites | ELEMENT: Management

    These days, website content is continually updated, websites are frequently redesigned, and URL structure is altered. Inevitably, 404 error pages occur on all sites—for various reasons. Here's what they are, how they affect your site, and what you can do to fix them.

  • Full-Funnel Attribution to Keep Your Boss Sane

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Metrics & Measurement | ELEMENT: Analyze

    Are you struggling to attribute and measure the value of your marketing campaigns? We'll show you what you need to succeed. Sponsored by Adtaxi.

  • Shopping in 2019: Online and In-Store Retail Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Plan

    Consumers are buying fewer things, purchasing more big-ticket items online, and continuing to shop primarily in-store for everyday products, such as groceries, according to recent research from Walker Sands.

  • Six Agile Marketing Myths That Need to Die

    Article

    CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Management

    More and more marketing departments are moving from just being curious about Agile to actually implementing Agile practices. But many have the wrong idea about what Agile is and what it can or cannot do, so let's debunk some of the most common myths about Agile.

  • Email Fail: Mistakes to Avoid When You're Sending a Big Campaign

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email | ELEMENT: Create

    It happens to all of us: the dreaded email fail. The kind of mistake that incites Twitter jeering and emails from your boss (or, worse, your CEO). Mistakes can happen when you're moving too fast, deadlines are tight, and you're juggling multiple campaigns. The good news? You can avoid many of the most common mistakes.

  • How to Create Effective Sales Enablement Content

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create

    In far too many businesses, marketing and sales teams maintain radio silence between each other, even though each has plenty to offer the other—especially regarding content. If only they could team-up, their collaboration would mean less wheel-spinning and more success for both.