Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Friday Forum | TOPIC: Management
The year will be winding down and many of your "plans" will involve eggnog and fruitcake (or not?). But if you can find it within yourself to get even the most basic 2021 marketing plans started before you break for holiday cheer, you'll thank yourself on the other side. Sponsored by ZoomInfo.
CONTENT TYPE: Master Class | TOPIC: Marketing Strategy
If you want your brand to succeed today (and into the future) you need to move beyond panic marketing and tactical calendars. You need an agile, strategic marketing plan. Learn how with this Master Class.
CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy
CONTENT TYPE: Webinar | TOPIC: Search
Everybody wants to be a thought leader. But there's more to it than just creating some fancy content. How can you establish yourself or your brand as an authority while also boosting your SEO efforts? It starts with an understanding of the data and tactics you need to leverage.
CONTENT TYPE: Event | TOPIC: Events
Join us for two days full of inspiration and tactical know-how (41+ sessions), covering the topics that mean the most to B2B marketers today. Your paid ticket also includes a one-year subscription to PRO. Already PRO? Your ticket is free.
CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing
Are you getting as much out of your account-based marketing strategy as you hoped you would if you could measure success? Or do you struggle to prove ABM's—and your own efforts'—effectiveness and ROI? You can overcome those common measurement challenges and level-up your capabilities to prove performance. Sponsored by LiveRamp.
CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation
To address modern buyers' needs and concerns—and keep target accounts moving down the sales funnel—organizations have been adopting account-based marketing (ABM) approaches. But getting and keeping buyers' attention is harder than ever. Start with understanding their intent and communicating in context. Sponsored by RollWorks.
CONTENT TYPE: Podcast | TOPIC: Customer Loyalty
Christian Selchau-Hansen, CEO and co-founder at Formation.ai, talks about smoking meat, brand loyalty, the price of brisket in Ireland, customer experience, data collection, and much more! Tune in and learn how to build a loyal following through a four-step process.
CONTENT TYPE: Sponsored Article | TOPIC: Email
There are more than a few myths about seemingly magical quick fixes for removing spam traps from your email subscriber list. Unfortunately, there's no magic bullet. Let's cover what a spam trap is, the purpose of those pesky email addresses, and how you can avoid them in the future.
CONTENT TYPE: Article | TOPIC: Customer Loyalty
The quality of its customer experience can make or break a B2B company. To make sure your customers' experiences keeps them coming back for your products or services, follow these five steps.
CONTENT TYPE: Infographic | TOPIC: Career Management
The pandemic has been a challenge for many people, with 53% of US adults reporting that COVID-related stress has negatively affected their mental health.
CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing
B2B marketers are attaining tangible results with ABM, and most who haven't started using it yet are planning to. And why not? It works. But your decision-makers clearly expect strong ROI. To find and fill capability gaps and prove the value of your ABM efforts, you must be able to measure.
CONTENT TYPE: Chart | TOPIC: Search
Search engine optimization (SEO) professionals say content creation and outreach is the most effective tactic for link building, according to recent research from LinkDoctor.io.
CONTENT TYPE: Article | TOPIC: Search
If you want your website to rank high in Google searches and attract visitors and potential business, you need to be investing in SEO. And because many businesses don't invest in SEO at all, even a small amount of optimization can put you ahead of the competition.
CONTENT TYPE: Article | TOPIC: Marketing Technology
The love-hate relationship with our CRMs is real. They often fail to meet promises made during selection and implementation, and they can fall short of their potential to drive revenue. But we can't live without them. To get more out of your CRM implementation, ask and answer these two questions.
CONTENT TYPE: Webinar | TOPIC: Demand Generation
Every company wants to stand out and attract meaningful attention. But there's more to it than ads or dimensional mailers. How can you create quality moments with your target audience and spur them to action? It starts with understanding direct mail's evolution and the ways it can work with ABM. Sponsored by ZoomInfo.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Chief marketing officers often find themselves defending the CMO role and its right to exist. It's time to actively assert the role's value by reframing CMOs as chief market officers. Here are 4 key areas to focus on when reasserting Marketing's place in the business.
CONTENT TYPE: Chart | TOPIC: Social Media
LinkedIn is the social network that B2B marketers use most and it is also the social network that B2B marketers say delivers the most engagement, according to recent research from Sagefrog.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems.
CONTENT TYPE: Course | TOPIC: Public Relations
Have you ever come to the end of an influencer marketing campaign only to wonder, how can I tell if it was a success? There's only one way to find out: choosing the right metrics and analyzing measurable results. Get ready. Get set. Get out your calculator. It's time to do the math!
Keep me signed in
Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.Subscribe today ... it's free!
