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  • Content Marketer's Crash Course

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Join MarketingProfs from February 12 through April 16 for Content Marketer's Crash Course. Over 10 weekly sessions, you'll dig into the down-and-dirty how-tos for new, effective ways to ideate, create, repurpose, and distribute B2B content without breaking your back (or bank). And we're recording every broadcast, so if you can't make it live, you can stream on demand.

  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • Marketing Fundamentals

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

  • AI for Digital Marketers

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Join MarketingProfs January 10 - March 13 for AI for Digital Marketers, the online event for marketers who want to improve their digital programs with the power of AI. Over 10 live weekly sessions, you'll learn how to harness the power of AI from experts you know and trust as they cover critical whats and how-tos—live. Plus, we're recording every broadcast, so you can stream when you want on-demand.

  • Content Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Content

    Are you asked to create more content—without additional resources? Discover how to work smarter, not harder, by focusing on the right metrics, adjusting your workflow, and creating content that meets the C-suite's needs. Sponsored by Canto.

  • Beyond Legacy: The Future of Enterprise Marketing Automation

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Stuck with an old-school automation platform? Considering an upgrade—but unclear on the migration path? Discover how new AI-powered marketing automation tools let your marketing move faster. Deliver a better experience for your customers and yourself with AI. Sponsored by Ortto.

  • The Future of B2B Content: How B2B Marketers Are Refining Content Strategy for the AI Era

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

    Content marketing is evolving—and B2B brands are reacting to a new normal. Discover in this free report how content strategy is shifting to meet business goals, which channels and formats perform best today, and how marketing leaders are reacting to AI. Sponsored by Walker Sands.

  • Four UX Fixes to Help You Boost Your SEO

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Improving UX elements can significantly enhance SEO performance and visibility in search. Learn how to optimize both UX and SEO. Read more.

  • Tips for Succeeding With Remote Job Interviews [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic covers how to set yourself up for success when interviewing remotely for a job.

  • How to Generate Unlimited Story Ideas

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Time to get your creative juices flowing! In this closing keynote, Melanie Deziel shares a repeatable framework to generate a seemingly endless number of unique content ideas for any product, service, campaign, brand, or business. Share this reliable system with your team to turn one content idea into several—and gain confidence in your own creative potential!

  • Why 'Mad Men' Ideas Still Work—and When They Fall Short

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Today's marketers mix research with storytelling, using data to drive decisions once ruled by instinct alone. See how marketing has evolved—and what still endures. Read more.

  • How Successful Is AI-Generated Content for Marketers?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Fully 64% of marketers say the content they create with the use of generative AI is as successful or more successful than content they create otherwise, according to recent research.

  • Your Playbook for In-Housing Marketing: What Works, What Fails, and How to Win

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    More brands are moving marketing in-house to cut costs and gain control over data, creative, and media. Explore in-housing models and tips. Read more.

  • B2B Webinar Benchmarks: Conversion, Attendance, and Personalization Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    How effective are B2B webinar registrations, content hubs, and landing pages in driving action? What share of attendees join on-demand versus live, on average? How does marketing and experience personalization affect webinar benchmarks?

  • How Much Time People Spend on the Most Popular Websites [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    How much time do people spend per session on the most visited websites? To find out, researchers at Visual Capitalist looked at Similarweb data from February 2025.

  • Website Optimization Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Websites

    Is your website's bounce rate higher than you'd like? Increase online conversions with an optimized website! Join three expert marketers revealing persuasive copywriting and captivating design secrets that effectively increase your website leads and sales. Sponsored by Webflow.

  • You & AI: Creating Personalized Event Experiences

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    Providing unique experiences is essential to engaging attendees at B2B events. But creating personal touches at scale isn't easy—it could be a full-time job! Join us to discover how AI can help you enhance your events with personal, one-of-a-kind experiences. Sponsored by Cvent.

  • The Top Marketing and Sales LinkedIn Skills on the Rise [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic looks at the top 10 LinkedIn skills on the rise in the US for marketers, media and communications professionals, and salespeople.

  • Why CMOs Should Be Rethinking Their Martech Stacks

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    CMOs face mounting pressure to make martech deliver. Learn how to realign tech stacks for strategic, revenue-driven impact. Read more.

  • Maximize Your Content Investment Through Atomization and Distribution

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Give your content more selling power—through strategic distribution! Zontee Hou shows you how to systematically turn your marketing assets into content that works for email, social media, and even paid media. Plus you'll learn key methods to identify the best distribution channels throughout your customer's journey, including influencers, podcasts, and more.