Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Event | TOPIC: Events | ELEMENT: None
#mpb2b is headed back to San Francisco | November 3–6, 2020. Join more than 1,000 B2B marketing leaders (and aspiring leaders) as they gather for 60+ fresh sessions, inspiring keynotes, creative networking, and off-the-clock antics. It's a can't-miss event for any B2B marketer looking to level-up their career.
CONTENT TYPE: Friday Forum | TOPIC: Email | ELEMENT: Communicate
Do you find yourself churning out average marketing emails with forgettable personality? Maybe you scatter some automation and toss in a <FirstName> here and there... but you're still not sure that it's enough. How do you make email more memorable and impactful? Sponsored by Litmus.
CONTENT TYPE: Event | TOPIC: Writing | ELEMENT: Communicate
Whether you're a marketing newbie or a seasoned pro, Marketing Writing Bootcamp's 13 sessions will help you level up your marketing writing… fast!
CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy | ELEMENT: Strategy
Do you ever wish you had a magic decoder ring that unlocked the perfect marketing strategy for your brand? Join the club! With so many technologies and tactics out there, it can sometimes feel impossible to select, set up, and deploy an optimal combination. Sponsored by Obility.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy | ELEMENT: Communicate
The ability to engage meaningfully with customers matters more now than ever. It starts with empathy and an ability to prioritize the marketing activities that will create the most connection. Sponsored by UserTesting.
CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy | ELEMENT: Analyze
You may not be in the baseball business, but there's a lot you can learn about marketing from Oakland Athletics VP of Operations, and former General Manager, Billy Beane. Join us Backstage to discover how he used data and analytics (his Moneyball philosophy) to change the business of baseball.
CONTENT TYPE: Webinar | TOPIC: Content | ELEMENT: Plan
Are you struggling to find the right way to connect with customers and prospects in the current climate? And wondering what the appropriate tone is for your messaging and branding? We'll show you what you need to do to weather this apocalypse and emerge stronger. Sponsored by SEMrush.
CONTENT TYPE: Sponsored Webinar | TOPIC: None | ELEMENT: Strategy
Is the alignment between your sales and marketing departments less than perfect—especially in this remote-work world? It's not always easy to diagnose what exactly is going wrong, but it starts with knowing the top signs that you're due for a relationship reboot. Sponsored by RollWorks.
CONTENT TYPE: Friday Forum | TOPIC: Marketing Technology | ELEMENT: Analyze
If you wish to be a truly great marketer, you need to understand and be able to leverage marketing technology. But, getting a handle on all the data, vendors, and other elements that go into achieving marketing technology excellence can be tricky (we know!). Sponsored by Cvent.
CONTENT TYPE: Sponsored Webinar | TOPIC: Email | ELEMENT: Strategy
Has your email strategy been in a state of flux and chaos the past few months? You may be working around canceled events, shifting budgets, and many other obstacles. But, if you want to ensure the success of your email campaigns for the rest of 2020, start with the latest research. Sponsored by Litmus.
CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: Strategy
Get secrets for building an addictive brand from award-winning entrepreneur Johnny Earle, founder of world-renowned clothing brand Johnny Cupcakes.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Strategy
Sales enablement—providing sales teams with the knowledge, skills, content, and tools they need to meet the needs of buyers—is fast becoming a core function of marketing departments. And no wonder: the benefits extend even beyond greater win rates. See how to maximize sales enablement ROI.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create
The legends of copywriting agree: It can destroy or skyrocket your marketing campaign. "It" is your headline—the first thing that gets noticed. If people don't read your headline, they don't go on to read your content. Here's how to easily write headlines that get read.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Strategy
The COVID-19 pandemic has driven most marketers to shift to creating more social media content and thought leadership content, according to recent research from LinkedIn and Vision Critical.
CONTENT TYPE: Guide/Report | TOPIC: Marketing Technology | ELEMENT: Strategy
Are you feeling weighed down by your (and your clients') data? Advanced marketing analytics can help your digital consultancy gain more powerful insights, drive growth, and improve efficiency. Sponsored by Adverity.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
The challenge for events in 2020 and beyond is how they can remain profitable while keeping the best interests of the industry they serve—and the safety of speakers, sponsors, and attendees—at the forefront. Here are some likely scenarios for the future of events.
The definition of "employee advocacy" is straightforward: the promotion of an organization by its staff members. It's a low-cost, high-return way to increase brand awareness, drive engagement and attract talent. But can you show how that impact is related to business goals?
As a B2B brand, the last thing you need is to miss the post-pandemic rebound of the economy when it happens. These five marketing strategies can help you come out of the recession as strong as before—or even better positioned.
CONTENT TYPE: Infographic | TOPIC: Career Management | ELEMENT: Management
Remote work continues to grow in popularity as companies find that workers are healthier and more productive at home during the pandemic. Chances are high that various jobs will stay remote when the pandemic eases and eventually ends. See how you can search for, and find, your remote job.
CONTENT TYPE: Chart | TOPIC: Career Management | ELEMENT: Management
Female senior marketers received a higher base salary and bonus, on average, than male senior marketers in 2019, according to recent research from the CMO Council.
Keep me signed in
Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.Subscribe today ... it's free!
