Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Webinar | TOPIC: Customer Experience
Diversity and inclusion are no longer nice-to-haves, they're must-haves for any successful enterprise. How can you ensure that your marketing is inclusive, equitable, and diverse? Join us for this insightful roundtable discussion on product inclusion, supplier diversity, and multi-cultural marketing.
CONTENT TYPE: Sponsored Webinar | TOPIC: Events
Webinars have never been more important for how we connect in a digital-first world. But what does webinar success look like in this new normal? How do your webinars stack up against your peers? This is your chance to find out. Sponsored by ON24.
CONTENT TYPE: PRO Webinar | TOPIC: Content
Join Kenda Macdonald on August 19 to learn how to plan and create strategic Nurture Campaigns that generate real results. Part of our Working Webinar Summer series: One part workbook. One part webinar. 100% hands-on learning.
CONTENT TYPE: Webinar | TOPIC: Content
How do the most successful marketers manage their myriad content needs? By strategically repurposing their best content—which is not only efficient but also smart business. It's time to get the most mileage that you can out of your content ideas. Sponsored by Terminus.
CONTENT TYPE: Friday Forum | TOPIC: Demand Generation
As a marketer, you're always trying to improve both the quality and quantity of leads for your sales team. And even though there are more channels, platforms, and content formats than ever before, it probably seems harder than ever to create true connection with customers and prospects. It's time to up your demand-gen game. Sponsored by Adobe.
CONTENT TYPE: PRO Webinar | TOPIC: Management
Innovation doesn't just happen because you have the right tech stack and processes. You need the right team, with the right mindset. Join world-renowned speaker and author Carla Johnson on August 10 for B2B Backstage to learn how to assemble and lead teams that get results.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy
Is your marketing team struggling to personalize and customize campaigns at scale—and consequently missing out on potential customers and revenue? Let's fix that through better prioritization, better collaboration, and a more efficient workflow. Sponsored by Adobe Workfront.
Join behavioral psychology and marketing automation expert, Kenda Macdonald, on August 5 to learn how to build Sales Campaigns and Sales Pipelines that get your prospects to open and convert. Part of our Working Webinar Summer series: One part workbook. One part webinar. 100% hands-on learning.
CONTENT TYPE: Sponsored Webinar | TOPIC: Content
The ability to create and use video in a way that drives leads and generates revenue is a top skill for today's marketers. And it's most effective when video is integrated into your marketing and content culture—because that allows you to authentically connect with prospects and customers consistently, and at scale. Sponsored by Vidyard.
Join Kenda Macdonald for Welcome Campaigns, part of our Working Webinar Summer series. One part workbook. One part webinar. 100% hands-on learning. In this webinar, you'll discover how to create a welcome campaign strategy, and how to implement the campaign in your marketing automation.
CONTENT TYPE: Article | TOPIC: Email
A newsletter can be an effective way to deliver content right to where your customers are: their email inboxes. There's no magic switch to pull, but you can put your newsletter strategy on the right path by following these tips.
CONTENT TYPE: Podcast | TOPIC: Customer Experience
Caroline Jerome of brand and marketing firm TBGA talks about the importance of data visualization—from the boardroom to the email inbox. She shows us why sharing data in visually pleasing and informative ways can have a huge impact on your audience.
CONTENT TYPE: Infographic | TOPIC: Career Management
How can you become an excellent mentor at work? This from Intuit Mint covers the basics of ensuring mentorship is effective for your mentees and yourself.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Marketing budgets at large businesses have dropped significantly relative to revenue in 2021, according to recent research from Gartner.
CONTENT TYPE: Article | TOPIC: Branding
Rebranding usually involves much more than just changing your color scheme or logo. A successful rebrand requires a companywide soul-searching effort to identify what your product does, whom it is sold to, and why. Follow these five steps.
CONTENT TYPE: Article | TOPIC: Social Media
It's easy to get overzealous and dive into every new social media app that people are using, but some platforms may not be the best fit for your brand. Where should you spend your time, energy, and marketing budget? This article has some tips.
CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing
Video can play a unique role in account-based marketing. There aren't many other tactics that make you stand out from the crowd, drive engagement, and result in useful analytics all at once. See how to use video for ABM.
CONTENT TYPE: Article | TOPIC: Content
Content is a powerful way for marketers to get their unique voice across. And what better way to showcase your passion for content than to put its creation and dissemination in the hands of your employees?
CONTENT TYPE: Chart | TOPIC: Websites
B2B buyers say the top things they look for in vendor websites when evaluating potential solutions are relevant content and pricing/competitive information, according to recent research from Demand Gen Report and Demandbase.
Women are well represented in marketing in North America across all career levels, according to recent research from LinkedIn Marketing Solutions.
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