Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Featured | TOPIC: Content | ELEMENT: Multiple
Telling compelling business stories to engage customers and prospects doesn't have to be difficult. In our newest Storytelling Online Workshop, you'll learn tips and tactics to level up your storytelling skills... fast!
CONTENT TYPE: Event | TOPIC: Events | ELEMENT: None
#mpb2b is headed back to San Francisco | November 3–6, 2020. Join more than 1,000 B2B marketing leaders (and aspiring leaders) as they gather for 60+ fresh sessions, inspiring keynotes, creative networking, and off-the-clock antics. It's a can't-miss event for any B2B marketer looking to level-up their career.
CONTENT TYPE: Friday Forum | TOPIC: Marketing Technology | ELEMENT: Management
Technology isn't going anywhere, especially right now when it's even helping marketers do parts of their jobs they normally wouldn't have relied upon it for. But that's always been the key, right? Use technology effectively while still sounding like a human. Sponsored by Cvent.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy | ELEMENT: Strategy
In this new normal, your digital strategy will be your business' main differentiator. But how can you overcome common roadblocks, meet the changing expectations and needs of customers, and drive more revenue? It starts with understanding digital experience management. Sponsored by Qualtrics.
CONTENT TYPE: Webinar | TOPIC: Management | ELEMENT: Management
Are you overcomplicating the B2B buying process for your customers? We'll show you how to leverage sales and marketing alignment to better unite your brand with its buyers. Sponsored by Seismic.
CONTENT TYPE: Friday Forum | TOPIC: Social Media | ELEMENT: Plan
Video marketing can be one of the quickest and best ways to build your audience and revenue—especially in a post-pandemic world. But, where should you begin? Sponsored by Vidyard.
CONTENT TYPE: Sponsored Webinar | TOPIC: Events | ELEMENT: None
In today's WFH landscape, digital marketers are tasked with driving the entire buyer's journey—from lead to revenue. That means creating content experiences that rise above the noise of a competitive digital world. Sponsored by ON24.
CONTENT TYPE: Sponsored Webinar | TOPIC: Management | ELEMENT: Management
You have data EVERYWHERE—from your CRM to your marketing automation platform, and other systems in between. But it hasn't always been easy to use the data to improve customer experience. Until now. Sponsored by Drift.
CONTENT TYPE: Webinar | TOPIC: Content | ELEMENT: Plan
Influencer marketing is all the rage for B2C products, but can it work for B2B marketing? Turns out, the answer is a resounding yes—influencer marketing is a powerful but under-utilized tool for B2B marketers. Join us to learn how quality content makes influencer marketing an achievable goal.
If you're like most marketers, you're probably drowning in data but starving for actionable information. Here's how to get the insights you need to increase sales, conversions, and leads. Sponsored by Alight Analytics.
CONTENT TYPE: Article | TOPIC: Events | ELEMENT: Strategy
Marketing events have been canceled because of COVID-19. But what about post-pandemic? If events resume, will people even attend? And most important, do we now have an opportunity to make live events more valuable for everyone involved?
CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze
How do you access the analytics you need to measure your online marketing ROI effectively? You need the right tools. This article highlights five tools that provide insights into your marketing results.
CONTENT TYPE: Infographic | TOPIC: Demand Generation | ELEMENT: Strategy
We often use surveys to gain an understanding of how our customers think and feel about our product or services. But a poorly crafted survey is vulnerable to response bias, which causes participants to answer questions inaccurately. Here's how you can minimize response bias.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology | ELEMENT: Strategy
For many industries, digital channels are now essential to doing business well into the future. Here are some practical tips on how to accelerate your digital transformation.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
Now, more than ever, organizations are depending on digital channels to maintain customer connections and plant seeds for future growth. Here's how marketers can be responsive and provide leadership during this crisis.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Plan
Most Americans say they would rather watch a 30-second advertisement in exchange for free content than share their email address with a company, according to recent research from BuzzStream and Fractl.
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Create
With some version of reopening on the horizon, marketers are having to rethink their marketing efforts, especially email—since so many of us have been relying on digital communication more than ever. What should our approach be now?
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Management
If your salespeople aren't effective presenters, they'll never achieve their full potential—even if they're good at selling. Which is why it's critical to understand and monitor this vital skill. Here's how to measure and evaluate sales presentation skills.
CONTENT TYPE: Infographic | TOPIC: Branding | ELEMENT: Communicate
Although creatives know that their work creates tangible results for businesses, their work has often been undervalued by their more business-minded colleagues. Yet businesses are increasingly recognizing the value of creativity for achieving business objectives.
CONTENT TYPE: Chart | TOPIC: Marketing Technology | ELEMENT: Plan
Buyers of B2B technology products and services say what they most want right now from vendors is information about how to get the most out of the solutions they already own, according to recent research from LeadMD.
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