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CONTENT TYPE: Guide/Report | TOPIC: Content

Every marketer today knows that content has to be produced faster—and at a higher quality—than in eras past. But what's the best way to coordinate, create, and measure your efforts in a way that makes the most impact? It's time to invest in content operations. Sponsored by Airtable.

CONTENT TYPE: Guide/Report | TOPIC: None

Are you actively tracking brand awareness, perception, and loyalty—and keeping tabs on your competition and industry as a whole? If not, you're missing out on key insights that could significantly boost your company's revenue. It's time to give your tracking capabilities a tune up. Sponsored by Momentive.

CONTENT TYPE: Guide/Report | TOPIC: Marketing Strategy

Lead nurturing and conversion are critical components of your success as a B2B marketer. And if your campaigns aren't generating the results you need and want, it's time to level up. Get ready to revamp your lead nurturing programs for maximum impact. Sponsored by Act-On Software.

CONTENT TYPE: Guide/Report | TOPIC: Marketing Strategy

We have always lived in a changing world and, particularly for marketers, the past can teach us how to deal with the present and plan for the future. It starts with making sense of recent challenges and prioritizing key elements related to the digital transformation. Sponsored by Sitecore.

CONTENT TYPE: Guide/Report | TOPIC: Events

Webinars are more popular than ever, which means more competition for your brand, and more choices for your desired audience. So, now is the time to reimagine your webinars for maximum results in driving awareness, delivering thought leadership, nurturing leads, showcasing products, and creating loyal customers. Sponsored by Cvent.

CONTENT TYPE: Guide/Report | TOPIC: Events

If there's one constant about event marketing, it's the need to constantly be adapting. Especially now. So what's the best way to plan and execute can't-miss business events that are sure to meet your goals and wow your audiences? It starts with a plan that makes sure you get the right people in the door, and KPIs that actually matter. Sponsored by Splash.

CONTENT TYPE: Guide/Report | TOPIC: Email

More and more consumers are adopting new technologies to help them "box out" the excess noise in their inboxes. It's time to elevate your email reputation and increase deliverability performance. It starts with several key tactics for success. Sponsored by Campaigner.

CONTENT TYPE: Guide/Report | TOPIC: Marketing Strategy

CTV is bringing linear and digital media buyers onto the same playing field for the first time. And it offers new and unique opportunities for marketers. But, where should you begin in crafting a CTV advertising strategy—and what are the pitfalls you need to avoid? Sponsored by Nielsen.

CONTENT TYPE: Guide/Report | TOPIC: Marketing Strategy

Consumers' lives are constantly changing, and this means that their auto insurance needs may change as well. So, if you're not reaching out, you may be missing out. This guide contains everything you need to know to maintain optimal engagement with customers, even off-cycle. Sponsored by LexisNexis Risk Solutions.

CONTENT TYPE: Guide/Report | TOPIC: Branding

Are your marketing efforts getting stale, or not working as well as they used to? Meeting the needs and interests of today's consumers starts with a brand experience management strategy that will drive real results. Sponsored by Qualtrics.

CONTENT TYPE: Guide/Report | TOPIC: Events

What should in-person events look like in a post-pandemic world? There are lots of questions to consider around safety, capacity, protocols, and more—and you need a plan in place before you even begin contacting potential venues, potential speakers, sponsors, and attendees. We've got the guidelines and checklists you need. Sponsored by Splash.

CONTENT TYPE: Guide/Report | TOPIC: Content

Is your team's content development and approval process stuck in the past? It's time to eliminate unnecessary manual tasks—and the roadblocks and delays that usually accompany them. It's time to start taking advantage of online proofing. (And once you do, you'll never go back.) Sponsored by Ziflow.

CONTENT TYPE: Guide/Report | TOPIC: Marketing Strategy

When you have access to the right data, and your team thinks smartly about how to leverage it in a holistic buyer’s journey, marketing can be much more powerful—and fun. It starts with truly getting to know the "who" behind your customers. Sponsored by Clearbit.

CONTENT TYPE: Guide/Report | TOPIC: Customer Experience

As a marketer, you don't have the luxury of choosing between creativity and speed in meeting demands for content and campaigns. And if you're feeling stressed, you're not alone. See the latest trends, and understand how a single source of truth can enable your team to operate much more efficiently. Sponsored by Airtable.

CONTENT TYPE: Guide/Report | TOPIC: Marketing Strategy

Personalization is more than just a trend; it's central to scalable and sustainable digital marketing success. But, if you're going to do it well—and at scale—you need a strategy, the right tools, and a way to measure how well it's working. Sponsored by Act-On Software.

CONTENT TYPE: Guide/Report | TOPIC: Content

Is your B2B e-commerce site getting the right amount of content in front of the right people? Too much content can backfire, but not enough is problematic as well. It's time to design an effective strategy for your content-powered commerce. Sponsored by Adobe Commerce.

CONTENT TYPE: Guide/Report | TOPIC: Customer Experience

The million-dollar question: Is a customer experience investment worth it? Find out why this is a flawed question in this e-book.

CONTENT TYPE: Guide/Report | TOPIC: Marketing Strategy

When we think of any product or service, particular associations come to mind. The question to ask yourself is whether the associations your customers are making about your product or service are the ones you want them to have. If you don't position your product, service, or company, your competition will do it for you—and you probably won't like what they have to say. This e-book is a guide to the art and science of creating a defensible market position.

CONTENT TYPE: Guide/Report | TOPIC: Demand Generation

Get the know-how, strategies and foundations you need to excel with your lead generation, collection and engagement. More than ideas, this playbook will walk you through exercises that will help you build the perfect demand generation strategy and execution for your business.

CONTENT TYPE: Guide/Report | TOPIC: Events

You'd think that a company that's been hosting virtual, live marketing education for years could easily morph its flagship in-person B2B Forum into an online event. But you'd be wrong. What did we learn from our planning and execution?