CONTENT TYPE: Guide/Report | TOPIC: Career Management | ELEMENT: Management

Marketer happiness and fulfillment aren't often the topics of research, but we're breaking from the norm. This one-of-a-kind study looks into what makes today's marketers tick and what some of the happiest and most successful marketers are doing to stay at the top of their game.

CONTENT TYPE: Guide/Report | TOPIC: Marketing Technology | ELEMENT: Analyze

In today's marketing world, data drives every decision and customer interaction, and it's the primary reason why today's savviest digital disruptors (think: Amazon, Google, Netflix...) are winning. Are you and your brand keeping pace? Sponsored by Arm Treasure Data.

CONTENT TYPE: Guide/Report | TOPIC: Account-Based Marketing | ELEMENT: Plan

You're thinking that 2019 might be a good time to try out this whole ABM thing. Maybe you need to wrap your brain around the terminology and diagrams and theory, or maybe you want to see what some killer ABM campaigns look like in action. This guide gives you all of that. Sponsored by Uberflip.

CONTENT TYPE: Guide/Report | TOPIC: Content | ELEMENT: Create

MarketingProfs and Content Marketing Institute surveyed content marketers worldwide about a range of topics including strategy, audience development, technology proficiency, and content types. This report presents the data from the B2B content marketers in North America. Sponsored by Conductor.

CONTENT TYPE: Guide/Report | TOPIC: Social Media | ELEMENT: Plan

If you're tired of low response rates on social media, it could be that you're taking the wrong approach to creating and sharing relevant content that captures and engages the attention of your audience. Settle in and start reading—we're going to show you how to do it right.

CONTENT TYPE: Guide/Report | TOPIC: Demand Generation | ELEMENT: Plan

Inbound marketing isn’t a tactic, but a process. It’s how you approach customer relationships. It requires an understanding of your company’s buying cycle, ideal customers, and the power of quality content, plus an acknowledgement that, as a marketer, you’re not in control—the customer is.

CONTENT TYPE: Guide/Report | TOPIC: Content | ELEMENT: Create

Making a case for adding video to your content mix is easy. Research reveals that marketers who use video see faster revenue growth. Online retailers see higher conversion rates. And when offered as a content choice, video is preferred over whitepapers, case studies, demos, webinars, and e-books.

CONTENT TYPE: Guide/Report | TOPIC: Marketing Technology | ELEMENT: Management

The power of marketing automation is very real, and very real companies are using automation to grow and thrive. And while the process of selecting a vendor, implementing the technology, and training your team to use it can be daunting, the potential benefits make it a worthy investment.

CONTENT TYPE: Guide/Report | TOPIC: Content | ELEMENT: Plan

Podcasting represents an amazing opportunity to be heard by and connect with your audience. It gives you the power to educate, entertain, inform, inspire, get laughs, incite tears, and touch listeners on an emotional level. Is your mic powered up?

CONTENT TYPE: Guide/Report | TOPIC: Metrics & Measurement | ELEMENT: Analyze

Marketing used to be an art. These days, it’s more like a science—we can now understand whether our creativity made any difference, just how compelling our messaging is, and how to refine it—and more—for better results. It’s all a matter of measuring, tracking, and analyzing the right way.