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  • All marketers have to be Swiss Army knives, but to be successful at demand gen you have to upgrade yourself to the Ultra-Military-Grade Leatherman of marketers. And when you devote so much time generating leads, the last thing you want to do is let them languish without a solid follow-up plan.

  • The right marketing automation platform can make it easier than ever to create high-impact lead nurturing campaigns. But, you've got to have a clear strategy and engaging content to generate maximum customer engagement. It starts with clear goals and key metrics. Sponsored by Act-On.

  • In spite of the pandemic, marketers must keep marketing. But your strategies (especially those for events) need to shift. Smart marketers are leveraging existing budget allocations into new and unique opportunities by making the most of tactics they hadn't previously considered. And these are more than just stopgap measures. Sponsored by Act-On.

  • Are your marketing efforts resonating with the developers who can help you boost sales? Developers are a tough group to connect with, but you can start by making it easier for them to get the information they need about your products and services. Sponsored by Stack Overflow.

  • Lead generation is no longer about just filling the top of the funnel. It's imperative that we, as marketers, start building real and lasting relationships with clients, prospects, and customers from day one.

  • Are you feeling weighed down by your (and your clients') data? Advanced marketing analytics can help your digital consultancy gain more powerful insights, drive growth, and improve efficiency. Sponsored by Adverity.

  • What are the best ways to strengthen your business in this time of COVID-19? It starts with maintaining your connection with local customers and an effective use of marketing tools and tactics. Sponsored by BrandMuscle.

  • Are you ready to increase the effectiveness of your co-op marketing program? This guide contains everything you need to know. Sponsored by BrandMuscle.

  • It's hard to create marketing reports that are meaningful and effective. But it's also essential for justifying marketing activities, conveying ROI, and securing more budget. So what's the secret? Sponsored by Adverity.

  • We've all been there: You spend a lot of time and effort crafting the perfect email, only to learn that the email that looked beautiful in your email editor doesn't look great out in the real world. Are you ready to fix your email frustrations and fails? Sponsored by Litmus.

  • Are you up to speed with when, where, and how your target audiences are clicking, reading, and responding? This report will help you benchmark your performance against your peers and turn subscriber insights into strategies and tactics that boost your success. Sponsored by Litmus.

  • Social media is ever changing, with networks coming, going, and changing in popularity—plus, there's increasing scrutiny and governmental oversight. How's a marketer to keep up? Sponsored by Trust Insights.

  • If you're a marketer, you're also a writer. Embrace it! Improve the skills you already have so you can tackle new, more challenging projects with confidence. We've got the perfect toolkit to help you create marketing writing success.

  • Marketer happiness and fulfillment aren't often the topics of research, but we're breaking from the norm. This one-of-a-kind study looks into what makes today's marketers tick and what some of the happiest and most successful marketers are doing to stay at the top of their game.

  • MarketingProfs and Content Marketing Institute surveyed content marketers worldwide about a range of topics including strategy, audience development, technology proficiency, and content types. This report presents the data from the B2B content marketers in North America. Sponsored by Conductor.

  • If you're tired of low response rates on social media, it could be that you're taking the wrong approach to creating and sharing relevant content that captures and engages the attention of your audience. Settle in and start reading—we're going to show you how to do it right.

  • Inbound marketing isn’t a tactic, but a process. It’s how you approach customer relationships. It requires an understanding of your company’s buying cycle, ideal customers, and the power of quality content, plus an acknowledgement that, as a marketer, you’re not in control—the customer is.

  • Making a case for adding video to your content mix is easy. Research reveals that marketers who use video see faster revenue growth. Online retailers see higher conversion rates. And when offered as a content choice, video is preferred over whitepapers, case studies, demos, webinars, and e-books.

  • The power of marketing automation is very real, and very real companies are using automation to grow and thrive. And while the process of selecting a vendor, implementing the technology, and training your team to use it can be daunting, the potential benefits make it a worthy investment.

  • Podcasting represents an amazing opportunity to be heard by and connect with your audience. It gives you the power to educate, entertain, inform, inspire, get laughs, incite tears, and touch listeners on an emotional level. Is your mic powered up?