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CONTENT TYPE: Guide/Report | TOPIC: Advertising & Promotions

Connected TV advertising is generating strong results for B2B brands, even as viewing habits and the TV landscape continues to shift. How can you differentiate your brand while reaching the top, middle, and bottom of your sales funnel? Discover how CTV is redefining advertising. Sponsored by MNTN.

CONTENT TYPE: Guide/Report | TOPIC: Events

It's time for events to shine and deliver. Virtual and hybrid events became a default security blanket during the pandemic, but did you know they're a proven lead-gen channel? Go beyond the basics and learn how to in this new guide. Sponsored by Glisser.

CONTENT TYPE: Guide/Report | TOPIC: Marketing Strategy

It's time to level up your Connected TV audience strategy and make sure you're getting the most out of this powerful ad channel. Whether you're a digital pro who needs a rundown of what you can do with CTV, or you're coming from the world of linear TV and need a full audience-targeting tour, we've got you covered. Sponsored by MNTN.

CONTENT TYPE: Guide/Report | TOPIC: Marketing Technology

Are you ready to be more resourceful, more agile, and more in control of your team's work? It's time to bring about true digital transformation, which means finding new ways to unblock your teams and steer them toward their best work. Enter: no-code marketing. Sponsored by Airtable.

CONTENT TYPE: Guide/Report | TOPIC: Marketing Technology

As a modern marketer, you and your organization have access to countless martech tools and systems. But, common challenges including murky sources of truth, manual tasks, and duplicate data show we're not using our tech stacks as effectively as we could be. Are you ready for the insights that will set you up for martech optimization? Sponsored by Airtable.

CONTENT TYPE: Guide/Report | TOPIC: Marketing Strategy

When we think of any product or service, particular associations come to mind. The question to ask yourself is whether the associations your customers are making about your product or service are the ones you want them to have. If you don't position your product, service, or company, your competition will do it for you—and you probably won't like what they have to say. This e-book is a guide to the art and science of creating a defensible market position.

CONTENT TYPE: Guide/Report | TOPIC: Demand Generation

Get the know-how, strategies and foundations you need to excel with your lead generation, collection and engagement. More than ideas, this playbook will walk you through exercises that will help you build the perfect demand generation strategy and execution for your business.

CONTENT TYPE: Guide/Report | TOPIC: Customer Experience

The million-dollar question: Is a customer experience investment worth it? Find out why this is a flawed question in this e-book.

CONTENT TYPE: Guide/Report | TOPIC: Events

You'd think that a company that's been hosting virtual, live marketing education for years could easily morph its flagship in-person B2B Forum into an online event. But you'd be wrong. What did we learn from our planning and execution?

CONTENT TYPE: Guide/Report | TOPIC: Demand Generation

All marketers have to be Swiss Army knives, but to be successful at demand gen you have to upgrade yourself to the Ultra-Military-Grade Leatherman of marketers. And when you devote so much time generating leads, the last thing you want to do is let them languish without a solid follow-up plan.

CONTENT TYPE: Guide/Report | TOPIC: Demand Generation

Lead generation is no longer about just filling the top of the funnel. It's imperative that we, as marketers, start building real and lasting relationships with clients, prospects, and customers from day one.

CONTENT TYPE: Guide/Report | TOPIC: Writing

If you're a marketer, you're also a writer. Embrace it! Improve the skills you already have so you can tackle new, more challenging projects with confidence. We've got the perfect toolkit to help you create marketing writing success.

CONTENT TYPE: Guide/Report | TOPIC: Career Management

Marketer happiness and fulfillment aren't often the topics of research, but we're breaking from the norm. This one-of-a-kind study looks into what makes today's marketers tick and what some of the happiest and most successful marketers are doing to stay at the top of their game.

CONTENT TYPE: Guide/Report | TOPIC: Content

MarketingProfs and Content Marketing Institute surveyed content marketers worldwide about a range of topics including strategy, audience development, technology proficiency, and content types. This report presents the data from the B2B content marketers in North America. Sponsored by Conductor.

CONTENT TYPE: Guide/Report | TOPIC: Social Media

If you're tired of low response rates on social media, it could be that you're taking the wrong approach to creating and sharing relevant content that captures and engages the attention of your audience. Settle in and start reading—we're going to show you how to do it right.

CONTENT TYPE: Guide/Report | TOPIC: Demand Generation

Inbound marketing isn’t a tactic, but a process. It’s how you approach customer relationships. It requires an understanding of your company’s buying cycle, ideal customers, and the power of quality content, plus an acknowledgement that, as a marketer, you’re not in control—the customer is.

CONTENT TYPE: Guide/Report | TOPIC: Content

Making a case for adding video to your content mix is easy. Research reveals that marketers who use video see faster revenue growth. Online retailers see higher conversion rates. And when offered as a content choice, video is preferred over whitepapers, case studies, demos, webinars, and e-books.

CONTENT TYPE: Guide/Report | TOPIC: Marketing Technology

The power of marketing automation is very real, and very real companies are using automation to grow and thrive. And while the process of selecting a vendor, implementing the technology, and training your team to use it can be daunting, the potential benefits make it a worthy investment.

CONTENT TYPE: Guide/Report | TOPIC: Content

Podcasting represents an amazing opportunity to be heard by and connect with your audience. It gives you the power to educate, entertain, inform, inspire, get laughs, incite tears, and touch listeners on an emotional level. Is your mic powered up?

CONTENT TYPE: Guide/Report | TOPIC: Metrics & Measurement

Marketing used to be an art. These days, it’s more like a science—we can now understand whether our creativity made any difference, just how compelling our messaging is, and how to refine it—and more—for better results. It’s all a matter of measuring, tracking, and analyzing the right way.