Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Featured | TOPIC: Events | ELEMENT: Multiple
Join more than 1,000 B2B marketing leaders (and aspiring leaders) as they gather for 60+ fresh sessions, inspiring keynotes, creative networking, and off-the-clock antics. It's a can't-miss event for any B2B marketer looking to level-up their career | November 3–6, 2020 in San Francisco, CA.
CONTENT TYPE: Guide/Report | TOPIC: Social Media | ELEMENT: Management
Social media is ever changing, with networks coming, going, and changing in popularity—plus, there's increasing scrutiny and governmental oversight. How's a marketer to keep up? Sponsored by Trust Insights.
CONTENT TYPE: Guide/Report | TOPIC: Marketing Technology | ELEMENT: Management
It's no secret that marketing and sales work better as friends than as foes. Still, many B2B companies have siloed teams that compete for revenue generation and attribution, and they disagree at every turn. Sponsored by Salesforce Pardot.
It's an exciting time to be a B2B marketer. Through the power of artificial intelligence (AI), we have the ability to create more engaging and meaningful customer experiences than ever before. Are you taking full advantage of these opportunities? Sponsored by Salesforce Pardot.
86% of consumers say personalization plays a role in their purchasing decisions. Yet, only 3% of companies have a strong capability for using cross-channel or cross-device data for real-time website or mobile personalization. Where do you start? Sponsored by Mautic.
CONTENT TYPE: Guide/Report | TOPIC: Management | ELEMENT: Management
Life isn't fair for consumer brands. Do you feel like your customer experience across every single platform and channel gets compared to that of companies with a LOT more resources? Welcome to the club. Sponsored by Mautic.
CONTENT TYPE: Guide/Report | TOPIC: Demand Generation | ELEMENT: Plan
Chances are, your funnel has some "friction" that impedes the ability of leads to flow from one section to another. This not only impacts your team's efficiency but also the customer experience you're delivering. Sponsored by GetResponse.
How's your marketing stack looking these days? If your company is like most, your stack is a jumble from different computing generations and languages—a "FrankenStack" monster, if you will. There has to be a better way.... Sponsored by Mautic.
CONTENT TYPE: Guide/Report | TOPIC: Demand Generation | ELEMENT: Management
Do you want to generate a higher volume of new customers? Who doesn't, right? This report offers key takeaways from B2B marketers who are successfully combining lead gen and nurturing tactics for maximum ROI. Sponsored by LeadCrunch.
CONTENT TYPE: Guide/Report | TOPIC: Content | ELEMENT: Create
Technical audiences value content that helps them solve problems, and makes it easier to do their jobs well—especially when it's produced and promoted by companies they trust. This guide offers the best practices and helpful tips that you need. Sponsored by Stack Overflow.
CONTENT TYPE: Guide/Report | TOPIC: Customer Loyalty | ELEMENT: Strategy
Want to make sure your retail business is keeping up with the latest digital marketing tactics? This guide will help you tackle your top challenges in catering to today's savvy consumers. Sponsored by Mapp.
CONTENT TYPE: Guide/Report | TOPIC: Social Media | ELEMENT: Plan
186 million people use Snapchat every day—and they're deeply engaged with it, sending 3 BILLION Snaps a day. If your brand isn't getting in on the action, it's time to think about incorporating Snap Advertising into your marketing mix. Sponsored by Nielsen.
How's your website working these days? Are visitors actively engaging with it? Is it generating quality leads? Or is it just sitting around, looking pretty, and not accomplishing much? Sponsored by Salesforce Pardot.
The world of B2B marketing and sales is becoming more connected and personalized by the minute—is your brand keeping pace? And is it really possible to anticipate and exceed customers' expectations? Sponsored by Salesforce Pardot.
CONTENT TYPE: Guide/Report | TOPIC: Metrics & Measurement | ELEMENT: Analyze
In today's digital world, it often seems harder than it should be to figure out which marketing activities are actually driving profit and which aren't. Are you using marketing mix models and vendors in the right way? Sponsored by Nielsen.
CONTENT TYPE: Guide/Report | TOPIC: Career Management | ELEMENT: Management
Marketer happiness and fulfillment aren't often the topics of research, but we're breaking from the norm. This one-of-a-kind study looks into what makes today's marketers tick and what some of the happiest and most successful marketers are doing to stay at the top of their game.
MarketingProfs and Content Marketing Institute surveyed content marketers worldwide about a range of topics including strategy, audience development, technology proficiency, and content types. This report presents the data from the B2B content marketers in North America. Sponsored by Conductor.
If you're tired of low response rates on social media, it could be that you're taking the wrong approach to creating and sharing relevant content that captures and engages the attention of your audience. Settle in and start reading—we're going to show you how to do it right.
Inbound marketing isn’t a tactic, but a process. It’s how you approach customer relationships. It requires an understanding of your company’s buying cycle, ideal customers, and the power of quality content, plus an acknowledgement that, as a marketer, you’re not in control—the customer is.
Making a case for adding video to your content mix is easy. Research reveals that marketers who use video see faster revenue growth. Online retailers see higher conversion rates. And when offered as a content choice, video is preferred over whitepapers, case studies, demos, webinars, and e-books.
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