CONTENT TYPE: Guide/Report | TOPIC: Social Media | ELEMENT: Plan

If you're tired of low response rates on social media, it could be that you're taking the wrong approach to creating and sharing relevant content that captures and engages the attention of your audience. Settle in and start reading—we're going to show you how to do it right.

CONTENT TYPE: Guide/Report | TOPIC: Demand Generation | ELEMENT: Plan

Inbound marketing isn’t a tactic, but a process. It’s how you approach customer relationships. It requires an understanding of your company’s buying cycle, ideal customers, and the power of quality content, plus an acknowledgement that, as a marketer, you’re not in control—the customer is.

CONTENT TYPE: Guide/Report | TOPIC: Content | ELEMENT: Create

Making a case for adding video to your content mix is easy. Research reveals that marketers who use video see faster revenue growth. Online retailers see higher conversion rates. And when offered as a content choice, video is preferred over whitepapers, case studies, demos, webinars, and e-books.

CONTENT TYPE: Guide/Report | TOPIC: Marketing Technology | ELEMENT: Management

The power of marketing automation is very real, and very real companies are using automation to grow and thrive. And while the process of selecting a vendor, implementing the technology, and training your team to use it can be daunting, the potential benefits make it a worthy investment.

CONTENT TYPE: Guide/Report | TOPIC: Content | ELEMENT: Plan

Podcasting represents an amazing opportunity to be heard by and connect with your audience. It gives you the power to educate, entertain, inform, inspire, get laughs, incite tears, and touch listeners on an emotional level. Is your mic powered up?

CONTENT TYPE: Guide/Report | TOPIC: Metrics & Measurement | ELEMENT: Analyze

Marketing used to be an art. These days, it’s more like a science—we can now understand whether our creativity made any difference, just how compelling our messaging is, and how to refine it—and more—for better results. It’s all a matter of measuring, tracking, and analyzing the right way.

CONTENT TYPE: Guide/Report | TOPIC: Content | ELEMENT: Plan

The results are in, and marketers like you want more: more content showing up in search, more content driving visitors to your website, and more content guiding prospects through the sales cycle. This calls for a more effective system for creating more content using the resources you already have.

CONTENT TYPE: Guide/Report | TOPIC: Websites | ELEMENT: Plan

All roads lead to your website. You need to ensure it not only communicates your brand effectively and distinctively, but also serves as your round-the-clock sales force. A website that works maximizes customer acquisition and retention while saving time, money, and human resources.

CONTENT TYPE: Guide/Report | TOPIC: Email | ELEMENT: Communicate

With more than a billion monthly active users, Gmail is consumer email’s indisputable leader. But Google’s tough deliverability standards also mean marketers must jump through more than a few hoops to prove the legitimacy of their messages. Ensure yours make it into the inbox.