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CONTENT TYPE: Guide/Report | TOPIC: Marketing Technology | ELEMENT: Management

It's an exciting time to be a B2B marketer. Through the power of artificial intelligence (AI), we have the ability to create more engaging and meaningful customer experiences than ever before. Are you taking full advantage of these opportunities? Sponsored by Salesforce Pardot.

CONTENT TYPE: Guide/Report | TOPIC: Marketing Technology | ELEMENT: Management

It's no secret that marketing and sales work better as friends than as foes. Still, many B2B companies have siloed teams that compete for revenue generation and attribution, and they disagree at every turn. Sponsored by Salesforce Pardot.

CONTENT TYPE: Guide/Report | TOPIC: Marketing Technology | ELEMENT: Management

86% of consumers say personalization plays a role in their purchasing decisions. Yet, only 3% of companies have a strong capability for using cross-channel or cross-device data for real-time website or mobile personalization. Where do you start? Sponsored by Mautic.

CONTENT TYPE: Guide/Report | TOPIC: Management | ELEMENT: Management

Life isn't fair for consumer brands. Do you feel like your customer experience across every single platform and channel gets compared to that of companies with a LOT more resources? Welcome to the club. Sponsored by Mautic.

CONTENT TYPE: Guide/Report | TOPIC: Demand Generation | ELEMENT: Plan

Chances are, your funnel has some "friction" that impedes the ability of leads to flow from one section to another. This not only impacts your team's efficiency but also the customer experience you're delivering. Sponsored by GetResponse.

CONTENT TYPE: Guide/Report | TOPIC: Marketing Technology | ELEMENT: Management

How's your marketing stack looking these days? If your company is like most, your stack is a jumble from different computing generations and languages—a "FrankenStack" monster, if you will. There has to be a better way.... Sponsored by Mautic.

CONTENT TYPE: Guide/Report | TOPIC: Demand Generation | ELEMENT: Management

Do you want to generate a higher volume of new customers? Who doesn't, right? This report offers key takeaways from B2B marketers who are successfully combining lead gen and nurturing tactics for maximum ROI. Sponsored by LeadCrunch.

CONTENT TYPE: Guide/Report | TOPIC: Content | ELEMENT: Create

Technical audiences value content that helps them solve problems, and makes it easier to do their jobs well—especially when it's produced and promoted by companies they trust. This guide offers the best practices and helpful tips that you need. Sponsored by Stack Overflow.

CONTENT TYPE: Guide/Report | TOPIC: Customer Loyalty | ELEMENT: Strategy

Want to make sure your retail business is keeping up with the latest digital marketing tactics? This guide will help you tackle your top challenges in catering to today's savvy consumers. Sponsored by Mapp.

CONTENT TYPE: Guide/Report | TOPIC: Social Media | ELEMENT: Plan

186 million people use Snapchat every day—and they're deeply engaged with it, sending 3 BILLION Snaps a day. If your brand isn't getting in on the action, it's time to think about incorporating Snap Advertising into your marketing mix. Sponsored by Nielsen.

CONTENT TYPE: Guide/Report | TOPIC: Demand Generation | ELEMENT: Management

How's your website working these days? Are visitors actively engaging with it? Is it generating quality leads? Or is it just sitting around, looking pretty, and not accomplishing much? Sponsored by Salesforce Pardot.

CONTENT TYPE: Guide/Report | TOPIC: Marketing Technology | ELEMENT: Management

The world of B2B marketing and sales is becoming more connected and personalized by the minute—is your brand keeping pace? And is it really possible to anticipate and exceed customers' expectations? Sponsored by Salesforce Pardot.

CONTENT TYPE: Guide/Report | TOPIC: Metrics & Measurement | ELEMENT: Analyze

In today's digital world, it often seems harder than it should be to figure out which marketing activities are actually driving profit and which aren't. Are you using marketing mix models and vendors in the right way? Sponsored by Nielsen.

CONTENT TYPE: Guide/Report | TOPIC: Career Management | ELEMENT: Management

Marketer happiness and fulfillment aren't often the topics of research, but we're breaking from the norm. This one-of-a-kind study looks into what makes today's marketers tick and what some of the happiest and most successful marketers are doing to stay at the top of their game.

CONTENT TYPE: Guide/Report | TOPIC: Content | ELEMENT: Create

MarketingProfs and Content Marketing Institute surveyed content marketers worldwide about a range of topics including strategy, audience development, technology proficiency, and content types. This report presents the data from the B2B content marketers in North America. Sponsored by Conductor.

CONTENT TYPE: Guide/Report | TOPIC: Social Media | ELEMENT: Plan

If you're tired of low response rates on social media, it could be that you're taking the wrong approach to creating and sharing relevant content that captures and engages the attention of your audience. Settle in and start reading—we're going to show you how to do it right.

CONTENT TYPE: Guide/Report | TOPIC: Demand Generation | ELEMENT: Plan

Inbound marketing isn’t a tactic, but a process. It’s how you approach customer relationships. It requires an understanding of your company’s buying cycle, ideal customers, and the power of quality content, plus an acknowledgement that, as a marketer, you’re not in control—the customer is.

CONTENT TYPE: Guide/Report | TOPIC: Content | ELEMENT: Create

Making a case for adding video to your content mix is easy. Research reveals that marketers who use video see faster revenue growth. Online retailers see higher conversion rates. And when offered as a content choice, video is preferred over whitepapers, case studies, demos, webinars, and e-books.

CONTENT TYPE: Guide/Report | TOPIC: Marketing Technology | ELEMENT: Management

The power of marketing automation is very real, and very real companies are using automation to grow and thrive. And while the process of selecting a vendor, implementing the technology, and training your team to use it can be daunting, the potential benefits make it a worthy investment.