Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Featured | TOPIC: Events | ELEMENT: Multiple
The premier conference for multi-disciplinary B2B marketers and marketing teams, featuring 60+ sessions, 3 keynotes, 6 full-day workshops, and creative networking. October 16–18, Gaylord National Resort, Washington, DC. Save $200 through August 23.
CONTENT TYPE: Guide/Report | TOPIC: Email | ELEMENT: Management
Want to make sure you're staying up to speed with the latest email industry news, trends, and innovations? Check out this report for key takeaways and a deep dive into what shapes successful email programs today. Sponsored by Litmus.
CONTENT TYPE: Guide/Report | TOPIC: Demand Generation | ELEMENT: Management
How's your website working these days? Are visitors actively engaging with it? Is it generating quality leads? Or is it just sitting around, looking pretty, and not accomplishing much? Sponsored by Salesforce Pardot.
CONTENT TYPE: Guide/Report | TOPIC: Marketing Technology | ELEMENT: Management
The world of B2B marketing and sales is becoming more connected and personalized by the minute—is your brand keeping pace? And is it really possible to anticipate and exceed customers' expectations? Sponsored by Salesforce Pardot.
CONTENT TYPE: Guide/Report | TOPIC: Metrics & Measurement | ELEMENT: Analyze
In today's digital world, it often seems harder than it should be to figure out which marketing activities are actually driving profit and which aren't. Are you using marketing mix models and vendors in the right way? Sponsored by Nielsen.
CONTENT TYPE: Guide/Report | TOPIC: Career Management | ELEMENT: Management
Marketer happiness and fulfillment aren't often the topics of research, but we're breaking from the norm. This one-of-a-kind study looks into what makes today's marketers tick and what some of the happiest and most successful marketers are doing to stay at the top of their game.
CONTENT TYPE: Guide/Report | TOPIC: Content | ELEMENT: Create
MarketingProfs and Content Marketing Institute surveyed content marketers worldwide about a range of topics including strategy, audience development, technology proficiency, and content types. This report presents the data from the B2B content marketers in North America. Sponsored by Conductor.
CONTENT TYPE: Guide/Report | TOPIC: Social Media | ELEMENT: Plan
If you're tired of low response rates on social media, it could be that you're taking the wrong approach to creating and sharing relevant content that captures and engages the attention of your audience. Settle in and start reading—we're going to show you how to do it right.
CONTENT TYPE: Guide/Report | TOPIC: Demand Generation | ELEMENT: Plan
Inbound marketing isn’t a tactic, but a process. It’s how you approach customer relationships. It requires an understanding of your company’s buying cycle, ideal customers, and the power of quality content, plus an acknowledgement that, as a marketer, you’re not in control—the customer is.
Making a case for adding video to your content mix is easy. Research reveals that marketers who use video see faster revenue growth. Online retailers see higher conversion rates. And when offered as a content choice, video is preferred over whitepapers, case studies, demos, webinars, and e-books.
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