Search Our Marketing Resources

CONTENT TYPE: Guide/Report | TOPIC: Branding

Are your marketing efforts getting stale, or not working as well as they used to? Meeting the needs and interests of today's consumers starts with a brand experience management strategy that will drive real results. Sponsored by Qualtrics.

CONTENT TYPE: Guide/Report | TOPIC: Events

What should in-person events look like in a post-pandemic world? There are lots of questions to consider around safety, capacity, protocols, and more—and you need a plan in place before you even begin contacting potential venues, potential speakers, sponsors, and attendees. We've got the guidelines and checklists you need. Sponsored by Splash.

CONTENT TYPE: Guide/Report | TOPIC: Content

Is your team's content development and approval process stuck in the past? It's time to eliminate unnecessary manual tasks—and the roadblocks and delays that usually accompany them. It's time to start taking advantage of online proofing. (And once you do, you'll never go back.) Sponsored by Ziflow.

CONTENT TYPE: Guide/Report | TOPIC: Marketing Strategy

When you have access to the right data, and your team thinks smartly about how to leverage it in a holistic buyer’s journey, marketing can be much more powerful—and fun. It starts with truly getting to know the "who" behind your customers. Sponsored by Clearbit.

CONTENT TYPE: Guide/Report | TOPIC: Customer Experience

As a marketer, you don't have the luxury of choosing between creativity and speed in meeting demands for content and campaigns. And if you're feeling stressed, you're not alone. See the latest trends, and understand how a single source of truth can enable your team to operate much more efficiently. Sponsored by Airtable.

CONTENT TYPE: Guide/Report | TOPIC: Marketing Strategy

Personalization is more than just a trend; it's central to scalable and sustainable digital marketing success. But, if you're going to do it well—and at scale—you need a strategy, the right tools, and a way to measure how well it's working. Sponsored by Act-On Software.

CONTENT TYPE: Guide/Report | TOPIC: Content

Is your B2B e-commerce site getting the right amount of content in front of the right people? Too much content can backfire, but not enough is problematic as well. It's time to design an effective strategy for your content-powered commerce. Sponsored by Adobe Commerce.

CONTENT TYPE: Guide/Report | TOPIC: Customer Experience

The million-dollar question: Is a customer experience investment worth it? Find out why this is a flawed question in this e-book.

CONTENT TYPE: Guide/Report | TOPIC: Marketing Strategy

When we think of any product or service, particular associations come to mind. The question to ask yourself is whether the associations your customers are making about your product or service are the ones you want them to have. If you don't position your product, service, or company, your competition will do it for you—and you probably won't like what they have to say. This e-book is a guide to the art and science of creating a defensible market position.

CONTENT TYPE: Guide/Report | TOPIC: Demand Generation

Get the know-how, strategies and foundations you need to excel with your lead generation, collection and engagement. More than ideas, this playbook will walk you through exercises that will help you build the perfect demand generation strategy and execution for your business.

CONTENT TYPE: Guide/Report | TOPIC: Events

You'd think that a company that's been hosting virtual, live marketing education for years could easily morph its flagship in-person B2B Forum into an online event. But you'd be wrong. What did we learn from our planning and execution?

CONTENT TYPE: Guide/Report | TOPIC: Demand Generation

All marketers have to be Swiss Army knives, but to be successful at demand gen you have to upgrade yourself to the Ultra-Military-Grade Leatherman of marketers. And when you devote so much time generating leads, the last thing you want to do is let them languish without a solid follow-up plan.

CONTENT TYPE: Guide/Report | TOPIC: Demand Generation

Lead generation is no longer about just filling the top of the funnel. It's imperative that we, as marketers, start building real and lasting relationships with clients, prospects, and customers from day one.

CONTENT TYPE: Guide/Report | TOPIC: Email

Are you up to speed with when, where, and how your target audiences are clicking, reading, and responding? This report will help you benchmark your performance against your peers and turn subscriber insights into strategies and tactics that boost your success. Sponsored by Litmus.

CONTENT TYPE: Guide/Report | TOPIC: Email

We've all been there: You spend a lot of time and effort crafting the perfect email, only to learn that the email that looked beautiful in your email editor doesn't look great out in the real world. Are you ready to fix your email frustrations and fails? Sponsored by Litmus.

CONTENT TYPE: Guide/Report | TOPIC: Social Media

Social media is ever changing, with networks coming, going, and changing in popularity—plus, there's increasing scrutiny and governmental oversight. How's a marketer to keep up? Sponsored by Trust Insights.

CONTENT TYPE: Guide/Report | TOPIC: Writing

If you're a marketer, you're also a writer. Embrace it! Improve the skills you already have so you can tackle new, more challenging projects with confidence. We've got the perfect toolkit to help you create marketing writing success.

CONTENT TYPE: Guide/Report | TOPIC: Career Management

Marketer happiness and fulfillment aren't often the topics of research, but we're breaking from the norm. This one-of-a-kind study looks into what makes today's marketers tick and what some of the happiest and most successful marketers are doing to stay at the top of their game.

CONTENT TYPE: Guide/Report | TOPIC: Content

MarketingProfs and Content Marketing Institute surveyed content marketers worldwide about a range of topics including strategy, audience development, technology proficiency, and content types. This report presents the data from the B2B content marketers in North America. Sponsored by Conductor.

CONTENT TYPE: Guide/Report | TOPIC: Social Media

If you're tired of low response rates on social media, it could be that you're taking the wrong approach to creating and sharing relevant content that captures and engages the attention of your audience. Settle in and start reading—we're going to show you how to do it right.