Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Guide/Report | TOPIC: Customer Loyalty | ELEMENT: Strategy
What if you could serve your customers' most pressing needs in the moment? This would boost their loyalty and your bottom line. It can be done, and it starts with internal alignment and the right tools to support your efforts. Sponsored by UserTesting.
CONTENT TYPE: Guide/Report | TOPIC: Advertising & Promotions | ELEMENT: Plan
What are the best ways to strengthen your business in this time of COVID-19? It starts with maintaining your connection with local customers and an effective use of marketing tools and tactics. Sponsored by BrandMuscle.
CONTENT TYPE: Guide/Report | TOPIC: Branding | ELEMENT: Plan
Are you ready to increase the effectiveness of your co-op marketing program? This guide contains everything you need to know. Sponsored by BrandMuscle.
CONTENT TYPE: Guide/Report | TOPIC: Management | ELEMENT: Analyze
It's hard to create marketing reports that are meaningful and effective. But it's also essential for justifying marketing activities, conveying ROI, and securing more budget. So what's the secret? Sponsored by Adverity.
CONTENT TYPE: Guide/Report | TOPIC: Email | ELEMENT: Analyze
Are you up to speed with when, where, and how your target audiences are clicking, reading, and responding? This report will help you benchmark your performance against your peers and turn subscriber insights into strategies and tactics that boost your success. Sponsored by Litmus.
We've all been there: You spend a lot of time and effort crafting the perfect email, only to learn that the email that looked beautiful in your email editor doesn't look great out in the real world. Are you ready to fix your email frustrations and fails? Sponsored by Litmus.
CONTENT TYPE: Guide/Report | TOPIC: Social Media | ELEMENT: Management
Social media is ever changing, with networks coming, going, and changing in popularity—plus, there's increasing scrutiny and governmental oversight. How's a marketer to keep up? Sponsored by Trust Insights.
CONTENT TYPE: Guide/Report | TOPIC: Writing | ELEMENT: Management
If you're a marketer, you're also a writer. Embrace it! Improve the skills you already have so you can tackle new, more challenging projects with confidence. We've got the perfect toolkit to help you create marketing writing success.
CONTENT TYPE: Guide/Report | TOPIC: Career Management | ELEMENT: Management
Marketer happiness and fulfillment aren't often the topics of research, but we're breaking from the norm. This one-of-a-kind study looks into what makes today's marketers tick and what some of the happiest and most successful marketers are doing to stay at the top of their game.
CONTENT TYPE: Guide/Report | TOPIC: Content | ELEMENT: Create
MarketingProfs and Content Marketing Institute surveyed content marketers worldwide about a range of topics including strategy, audience development, technology proficiency, and content types. This report presents the data from the B2B content marketers in North America. Sponsored by Conductor.
CONTENT TYPE: Guide/Report | TOPIC: Social Media | ELEMENT: Plan
If you're tired of low response rates on social media, it could be that you're taking the wrong approach to creating and sharing relevant content that captures and engages the attention of your audience. Settle in and start reading—we're going to show you how to do it right.
CONTENT TYPE: Guide/Report | TOPIC: Demand Generation | ELEMENT: Plan
Inbound marketing isn’t a tactic, but a process. It’s how you approach customer relationships. It requires an understanding of your company’s buying cycle, ideal customers, and the power of quality content, plus an acknowledgement that, as a marketer, you’re not in control—the customer is.
Making a case for adding video to your content mix is easy. Research reveals that marketers who use video see faster revenue growth. Online retailers see higher conversion rates. And when offered as a content choice, video is preferred over whitepapers, case studies, demos, webinars, and e-books.
CONTENT TYPE: Guide/Report | TOPIC: Marketing Technology | ELEMENT: Management
The power of marketing automation is very real, and very real companies are using automation to grow and thrive. And while the process of selecting a vendor, implementing the technology, and training your team to use it can be daunting, the potential benefits make it a worthy investment.
CONTENT TYPE: Guide/Report | TOPIC: Content | ELEMENT: Plan
Podcasting represents an amazing opportunity to be heard by and connect with your audience. It gives you the power to educate, entertain, inform, inspire, get laughs, incite tears, and touch listeners on an emotional level. Is your mic powered up?
CONTENT TYPE: Guide/Report | TOPIC: Metrics & Measurement | ELEMENT: Analyze
Marketing used to be an art. These days, it’s more like a science—we can now understand whether our creativity made any difference, just how compelling our messaging is, and how to refine it—and more—for better results. It’s all a matter of measuring, tracking, and analyzing the right way.
The results are in, and marketers like you want more: more content showing up in search, more content driving visitors to your website, and more content guiding prospects through the sales cycle. This calls for a more effective system for creating more content using the resources you already have.
CONTENT TYPE: Guide/Report | TOPIC: Websites | ELEMENT: Plan
All roads lead to your website. You need to ensure it not only communicates your brand effectively and distinctively, but also serves as your round-the-clock sales force. A website that works maximizes customer acquisition and retention while saving time, money, and human resources.
CONTENT TYPE: Guide/Report | TOPIC: Email | ELEMENT: Communicate
With more than a billion monthly active users, Gmail is consumer email’s indisputable leader. But Google’s tough deliverability standards also mean marketers must jump through more than a few hoops to prove the legitimacy of their messages. Ensure yours make it into the inbox.
If you’ve been paying any attention, you already know: video has taken over. Whether you're a complete newbie or a novice looking to improve—and grow—an existing program, our experts will help you put video into the marketing spotlight.
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