Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Featured | TOPIC: Content | ELEMENT: Multiple
Telling compelling business stories to engage customers and prospects doesn't have to be difficult. In our newest Storytelling Online Workshop, you'll learn tips and tactics to level up your storytelling skills... fast!
CONTENT TYPE: Infographic | TOPIC: Demand Generation | ELEMENT: Strategy
We often use surveys to gain an understanding of how our customers think and feel about our product or services. But a poorly crafted survey is vulnerable to response bias, which causes participants to answer questions inaccurately. Here's how you can minimize response bias.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Plan
Most Americans say they would rather watch a 30-second advertisement in exchange for free content than share their email address with a company, according to recent research from BuzzStream and Fractl.
CONTENT TYPE: Infographic | TOPIC: Branding | ELEMENT: Communicate
Although creatives know that their work creates tangible results for businesses, their work has often been undervalued by their more business-minded colleagues. Yet businesses are increasingly recognizing the value of creativity for achieving business objectives.
CONTENT TYPE: Chart | TOPIC: Marketing Technology | ELEMENT: Plan
Buyers of B2B technology products and services say what they most want right now from vendors is information about how to get the most out of the solutions they already own, according to recent research from LeadMD.
CONTENT TYPE: Infographic | TOPIC: Search | ELEMENT: Plan
Search data can be used to better understand audiences and make predictions for the near future. As some parts of the world begin to reopen their doors, what might the COVID-19 exit phase look like based on what search data is telling us?
CONTENT TYPE: Chart | TOPIC: Search | ELEMENT: Plan
Professionals who use search engine optimization (SEO) and Google Ads say both approaches are effective; but, if forced to pick only one, most would choose Google Ads, according to recent research from BestSEOCompanies.com.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Strategy
Most B2B companies around the world have already reduced their marketing spend because of the COVID-19 pandemic, according to recent research from McKinsey.
CONTENT TYPE: Infographic | TOPIC: Career Management | ELEMENT: Management
Layoffs and furloughs have become a prevalent part of our lives, but many don't know what to do when a layoff happens. This infographic highlights the prevalence of layoffs and outlines how to apply for unemployment benefits and eventually get back to work.
CONTENT TYPE: Infographic | TOPIC: Account-Based Marketing | ELEMENT: Plan
There are two ways to run ABM ads: by matching contacts, and by matching accounts. Both ways are valid, but each has its pitfalls—as well as its own match-rate metrics. This infographic explains it all.
CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: Plan
Fully 94% of marketers say the COVID-19 pandemic has had an impact on their brand marketing and content marketing strategies, according to recent research from Bynder.
How are marketers supposed to cut through the clutter when email response rates hover around 1%? All it might take is an offline nudge with the help of direct mail. Direct still works. It works better when combined with digital.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions | ELEMENT: Plan
Agencies say the most common mistakes they make when managing clients' digital advertising campaigns are payment failures, forgetting to turn spend off, and offending target audiences, according to recent research from Morphio.
CONTENT TYPE: Infographic | TOPIC: Customer Loyalty | ELEMENT: Plan
Because of the pandemic, companies are reconsidering how they communicate with their audiences. Many are unsure whether they should communicate at all, and some are uncertain what form their communication should take. This flowchart will help you make the right decisions.
CONTENT TYPE: Infographic | TOPIC: Management | ELEMENT: Management
Many businesses that sent employees home during the pandemic are beginning to reopen as politicians attempt to limit the economic damage (albeit prematurely and therefore unwisely, many would say). For some, though, returning to the office means having to again deal with workplace bullies.
B2B companies tend to agree that the COVID-19 pandemic will lead them to cut or maintain their software budgets rather than boost spending, but many are also uncertain; much also depends on the type of software in question, according to recent research from TrustRadius.
Many business websites have key problems such as broken internal links and duplicate title tags that hamper search engines from being able to crawl and index them effectively, according to recent research from SEMrush.
CONTENT TYPE: Infographic | TOPIC: Events | ELEMENT: Plan
Virtual meetings are now commonplace, and working from home is looking like it's here to stay for a long while, but will large scale events like conferences ever come back? This infographic outlines how virtual events, too, may be here to stay—a major change for businesses.
CONTENT TYPE: Infographic | TOPIC: Content | ELEMENT: Management
You know that trashing your content plan is a bad idea—but your boss or clients may not. If you’re looking for ways to justify your content programs and budgets during this time of crisis, here are eight ideas you can share with key stakeholders.
CONTENT TYPE: Infographic | TOPIC: Demand Generation | ELEMENT: Communicate
Particularly in ABM, offline engagement tactics—such as B2B direct mail—can make an impression and differentiate you from your competition. When, post-pandemic, businesses reopen their offices, B2B organizations should give direct mail a serious look.
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