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  • Journalists say their biggest pet peeve when being pitched via email is receiving requests to cover things that are irrelevant to their beats, according to recent research from Fractl.

  • In less than three months, "California's GDPR"—the California Consumer Privacy Act (CCPA)—will be come into effect. How are those data-privacy regulations similar, and how are they different? And do you need to comply? Here's what marketers need to know.

  • Facebook's algorithm gives preference to visual content—photos, GIFs, and videos—allowing marketers to engage audiences effectively. To ensure your Facebook efforts pay off, use the right image sizes and dimensions.

  • Search engine optimization experts say the relevance of page content is the factor Google's algorithm assigns the most weight to when ranking webpages, according to recent research from SparkToro.

  • Workers are spending less time checking business as well as personal email, though most still spend several hours each day sorting through their inboxes, according to recent research from Adobe.

  • A powerful marketing plan is essential for the success of any company or brand. Here is a seven-step guide to building a successful marketing plan. Check out this infographic.

  • A social media strategy is crucial for most businesses today. For many small businesses, Instagram seems an obvious choice because it's well-suited to brand-building and promotions. Before all else, though, you need to set up a killer profile—then follow these best-practices.

  • B2B marketers say the biggest deficiency of their content program is that it doesn't produce personalized content pieces, according to recent research from Uberflip and Heinz Marketing.

  • When we think about search engine optimization, our mind naturally goes to text first. Optimizing images is usually an afterthought. But if we want our content to be found online, it makes as much sense to search-optimize images as it does to optimize text. This 19-step guide will help.

  • People tend to mention templates frequently when reviewing email software platforms, according to recent research from Capterra.

  • Marketers publish infographics because they attract readers and because readers tend to share infographics on social networks. Those are marketing wins—in the form of backlinks, brand awareness, and website visitors. See how you can use infographics in your own marketing.

  • Today's online consumer frequently confronts a host of frustrations when attempting to interact and engage with businesses online, according to a recent study. Hence the rise of conversational marketing.

  • How well do you know marketing trends? How versed are you in media use, consumer preferences, Super Bowl spend? To test your knowledge, visual designer and self-described "data enthusiast" Olivier Ballou created this custom interactive quiz for MarketingProfs.

  • Consumers' attitudes toward the music being played in retail stores vary widely depending on the genre of music as well as the volume, according to recent research from Cloud Cover Music.

  • As just about any manager will tell you, managing projects and tasks is hard enough, but managing people is often the hardest of all management responsibilities. Not least among the challenges: what you say can have potentially serious consequences.

  • Marketers say search is the most effective pay-per-click (PPC) digital advertising channel and display is the least effective PPC digital advertising channel, according to recent research from Hanapin Marking.

  • Human beings, your customers included, are concerned about their status in society—and have been for as long as societies have existed. That's because much of status-seeking is instinctual. In modern consumer societies, that instinct expresses itself in some interesting ways.

  • The median starting salary for a corporate vice-president of marketing in the United States is expected to be $145,000 in 2020, according to recent research from The Creative Group.

  • Link-building is a highly effective stratagem for SEO. Marketers know that, which is why they engage in tactics like guest-posting. But there are other, lesser-known approaches that work. Done well, they can have an outsize impact on your SEO results.