Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Featured | TOPIC: Events | ELEMENT: Multiple
Join more than 1,000 B2B marketing leaders (and aspiring leaders) as they gather for 60+ fresh sessions, inspiring keynotes, creative networking, and off-the-clock antics. It's a can't-miss event for any B2B marketer looking to level-up their career | November 3–6, 2020 in San Francisco, CA.
CONTENT TYPE: Infographic | TOPIC: Career Management | ELEMENT: Management
Business travel—seeing the world and enjoying great food—is great. Except when it isn't. It turns out that business and leisure travel have differing effects on personal health and well-being, even though in both cases travel disrupts our daily routines.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Strategy
Micro-influencers overwhelmingly cite Instagram as their favorite social network for brand-sponsored collaborations, according to recent research from SocialPubli.
CONTENT TYPE: Infographic | TOPIC: Management | ELEMENT: Management
Marketers today can communicate with prospects and customers more effectively, instantly measure their efforts, and adjust priorities, workloads, and campaigns as needed. To keep up, however, teams must be able to pivot yet remain in sync, and align their efforts with company goals. But how? The answer is to go agile.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: None
Most people say they don't have an opinion on whether Instagram should hide likes, according to recent research from The Manifest.
CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Plan
What are consumers' viewpoints regarding video on social media, and do marketers' social video approaches and priorities mesh with those viewpoints? These two infographics highlight trends and insights from both camps.
CONTENT TYPE: Chart | TOPIC: Career Management | ELEMENT: Management
Most companies plan to add new hires to their creative (i.e., non-technical) marketing teams in the first half of 2020, according to recent research from The Creative Group.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Plan
A mobile device is the favorite toy of 44% of Generation Alpha children, according to recent research from Domain.me.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Strategy
Major trends are reshaping business and society, including the way we live and work. That "we" includes not only customers but also marketers—we who venture out into that rapidly transforming world to do our job. To do it well, we need an understanding of the big picture. This infographic from McKinsey & Company can help.
CONTENT TYPE: Infographic | TOPIC: Email | ELEMENT: Create
To draw in and engage recipients—and result in more conversions—email-design innovations continue unabated. Which is why visually striking and technologically advanced emails will be the face of email design in 2020.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Strategy
Most B2B marketers expect their firm's 2020 marketing spend to be roughly the same as it was in 2019, according to recent research from Sagefrog Marketing Group.
CONTENT TYPE: Infographic | TOPIC: Mobile | ELEMENT: Communicate
Compared with "tradigital" forms of marketing, such as email, messaging apps tend to enjoy far greater open rates. And because customers have growing levels of email fatigue, it makes even more sense to use messaging apps to reach your customers.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Plan
Most people are OK with social media influencers' promoting products—as long as the influencers actually use those products, according to recent research from Influence.co.
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Plan
B2B marketers and salespeople are using video content primarily to build brand awareness, drive lead generation, and educate customers, according to recent research from Vidyard and Heinz Marketing.
Here are the 2020 B2C content marketing research results from MarketingProfs and Content Marketing Institute. See what key actions and approaches you can take to improve your own content marketing program.
"Chief revenue officer," "vice-president of revenue operations," "director of revenue ops..." Within the past couple of years, the number of management titles containing "revenue" has shot up on LinkedIn. What's going on?
CONTENT TYPE: Chart | TOPIC: Public Relations | ELEMENT: Management
Consumers expect a brand in crisis to respond quickly, accept responsibility, and communicate from the top, according to recent research from Crisp Thinking.
With 2020 all but here, marketers are thinking about what opportunities, trends, threats, and possibilities the New Year might bring. Here's what 20+ marketing influencers say marketing leaders will be confronting in 2020.
CONTENT TYPE: Chart | TOPIC: Search | ELEMENT: Plan
Search engine optimization experts say guest-posting content is the most effective way to grow a website's backlink portfolio, according to recent research from SEMrush.
Job applicants tend to overestimate the impact of knowing someone at the company during the hiring process, and they underestimate the impact of personality, according to recent research from Simply Hired.
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