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CONTENT TYPE: Infographic | TOPIC: Content
Marketers looking to spice up their content might want to look for inspiration in fashion and entertainment magazines that have traditionally targeted women.
CONTENT TYPE: Chart | TOPIC: Metrics & Measurement
Customers say they are most likely to be motivated to take brand surveys if they are going to be rewarded for their opinions, according to recent research from DISQO.
CONTENT TYPE: Chart | TOPIC: Management
B2B buyers say the top challenges they face with their current vendors are slow/inefficient responses to questions, inconsistent pricing, and a lack of transparency into inventory, according to recent research from PROS.
CONTENT TYPE: Infographic | TOPIC: Writing
Sometimes writing can feel laborious and unfruitful, with your inner critic constantly making you question the quality of your work. So how can you discover your writing genius even when you feel empty?
CONTENT TYPE: Infographic | TOPIC: Search
Effective SEO isn't just about improving your website structure, performance, and content; it's also about signaling the right things to search engines via external pages and platforms.
CONTENT TYPE: Chart | TOPIC: Mobile
Marketers say running full-screen video ads is the most effective approach for driving mobile app installs, according to recent research from AdColony.
CONTENT TYPE: Chart | TOPIC: Public Relations
Most public relations professionals say they're confident about the value they've been providing during COVID-19 but they are also grappling with more burnout and stress because of the pandemic, according to recent research from BuzzStream and Fractl.
CONTENT TYPE: Infographic | TOPIC: Social Media
Instagram carousels enable marketers to share multiple images and videos in a single post; as a result, they can be a highly effective way to stand out on the social network.
CONTENT TYPE: Infographic | TOPIC: Management
The COVID-19 pandemic has forced many companies to shutter offices and ask their staffs to work from home. While this shift has been hugely disruptive, it may also benefit both businesses and employees in key ways.
CONTENT TYPE: Chart | TOPIC: Account-Based Marketing
The two biggest challenges facing companies trying to execute account-based marketing (ABM) programs are data quality issues and a lack of budget, according to recent research from Demandbase.
CONTENT TYPE: Chart | TOPIC: Events
Nearly three-quarters of organizers of B2B exhibitions say they've had to cancel at least one in-person event because of the COVID-19 pandemic, according to recent research from The Center for Exhibition Industry Research (CEIR).
CONTENT TYPE: Infographic | TOPIC: Demand Generation
Consistently generating high-quality leads lies at the heart of an effective B2B marketing strategy, helping to drive revenue and ensure sustained growth.
Creating effective content for a business website is a complex endeavor that requires undertaking everything from audience research and competitive analysis to media development and search engine optimization.
CONTENT TYPE: Chart | TOPIC: Content
Concise, easy-to-read e-commerce landing pages that use positive language and create a sense of anticipation tend to have better conversion rates, according to recent research from Unbounce.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Marketers say audience targeting is both the most effective programmatic advertising tactic and the most difficult to execute, according to recent research from Ascend2.
Explore how strategic gifting can be leveraged at every stage of the sales funnel to capture attention and express appreciation.
CONTENT TYPE: Chart | TOPIC: Career Management
Marketers say data measurement and analysis is the most important skill for aspiring marketers to have, according to recent research from SparkToro.
CONTENT TYPE: Chart | TOPIC: Search
The most common critical search engine optimization (SEO) mistake on websites is missing metatags, according to recent research from Sitechecker.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Sales enablement—providing sales teams with the knowledge, skills, content, and tools they need to meet the needs of buyers—is fast becoming a core function of marketing departments. And no wonder: the benefits extend even beyond greater win rates. See how to maximize sales enablement ROI.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
The COVID-19 pandemic has driven most marketers to shift to creating more social media content and thought leadership content, according to recent research from LinkedIn and Vision Critical.
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