MarketingProfs Today

Tuesday, January 4, 2022

📋 Table of Contents

1. Three Costly Customer Experience Mistakes to Avoid

2. High-Quality Interactive Content: The Future of Visual Storytelling sponsored article

3. How Americans Feel About Brand Email Newsletters

4. Use Conversation Intelligence and AI to Win in 2022 sponsored webinar

5. How to Pick the Right Website Color Scheme

6. Do More With Less MarketingProfs PRO webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

Three Costly Customer Experience Mistakes to Avoid
article
Three Costly Customer Experience Mistakes to Avoid
Where do you start when crafting your organization's CX? It helps to know what errors other companies are making. This article outlines three of the most costly mistakes. »
High-Quality Interactive Content: The Future of Visual Storytelling
sponsored article
High-Quality Interactive Content: The Future of Visual Storytelling
Attention spans are short, both on the Internet and in business presentations. To increase engagement and help audiences retain information, your visual storytelling should include interactive content. »
How Americans Feel About Brand Email Newsletters
research
How Americans Feel About Brand Email Newsletters
Most Americans say they believe email newsletters are a good way for brands to communicate with their customers, but most also say they believe brand newsletters are sometimes manipulative, according to recent research. Check out the study findings. »
sponsored webinar
Use Conversation Intelligence and AI to Win in 2022
Do you wish you had better visibility into the online-to-offline customer journey, and that you could take immediate action on insights extracted from customer conversations? With the right AI and conversation intelligence capabilities, you can do all of that and more. »
How to Pick the Right Website Color Scheme
infographic
How to Pick the Right Website Color Scheme
This infographic from WebsiteBuilderExpert provides a four-step process for determining the perfect website color combination. Check out the infographic. »
Do More With Less
MarketingProfs PRO webinar
Instead of wasting your time endlessly creating new content, learn to do more with less. Join author, speaker, and brand consultant Nick Westergaard in Session 2 (of 4) of our Digital Brand Activation Working Webinar Series, available to PRO members only. One part workbook, one part webinar, 100% action-oriented.
Do more with less
Afoot in the Neighborhood
MarketingProfs community goings-on
Happy New Year, friends. We're ringing in 2022 with a brand new Digital Brand Activation Working Webinar series hosted by Nick Westergaard! Send your next campaign to the stratosphere with four hands-on sessions in January and February, beginning with Brains Before Budget on January 13.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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High-Quality Interactive Content: The Future of Visual Storytelling »
Marketer Survey: 5 Social Media Trends to Watch in 2022 [Infographic] »
2022 Salary Trends for Marketers and Creatives: It's an Employee's Market »
News You Can Use
Updates from around the industry
Cint Group AB Completes Acquisition of Lucid Holdings Cint
Force4 Technology Communications Launches B2B Tech Public Relations and Marketing Communications Agency Yahoo Finance
LeadLander Unveils 3.0 Redesign With New Features Digital Journal
AI Data Management Solution Vectice Appoints New Executives as Growth Accelerates PR Newswire
Zetwerk Raises $210M Toward B2B Marketplace Services PYMNTS
LeadAngel Releases Real-Time Data-Cleansing to Manage Junk Leads EIN News
Upcoming Events
JAN
13
[Webinar] How Marketers Are Using Conversation Intelligence and AI Today to Win in 2022
45 minutes | sponsored by Invoca
JAN
13
[Digital Brand Activation Series] Brains Before Budget
Working Webinar with Nick Westergaard | 60 minutes
JAN
14
[Friday Forum] Email Marketing
3 live sessions | sponsored by Vidyard
JAN
18
[Webinar] Fewer Random Acts of Content
45 minutes | presented by Kenda Macdonald
JAN
20
[Webinar] Create Content That Sales Loves (& Actually Uses!)
60 minutes | sponsored by Allego
JAN
20
[Digital Brand Activation Series] Do More With Less
Working Webinar with Nick Westergaard | 60 minutes
FEB
11
[Friday Forum] Future Trends
3 live sessions | sponsored by MNTN
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