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Tuesday, November 02, 2021

📋 Table of Contents

1. Five SMS Campaigns for B2B Marketers to Try

2. What B2B Executives Want From Thought Leadership Content

3. Engaging Executives in a Digital World sponsored webinar

4. Six Key Criteria for Market Segmentation

5. 41 Sessions Now On-Demand MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Five SMS Campaigns for B2B Marketers to Try
Five SMS Campaigns for B2B Marketers to Try
B2B marketers may love email, but it can take a while for prospects to open one, even if they're interested. If you want to get people's eyes on your message in seconds, there's no better way than SMS. Here are five SMS campaign ideas. »
How to Gain Deep Insights Into Your Market and Your Competitors
Smart marketers and businesses know that to succeed, they need to know the market—to spot hidden opportunities for capturing market share and outsmarting the competition. Semrush .Trends makes that kind of market analysis possible with a single click. Try it now for free. »
What B2B Executives Want From Thought Leadership Content
What B2B Executives Want From Thought Leadership Content
B2B decision-makers prefer thought leadership content that isn't salesy and that has a human tone and a clear point of view, according to recent research. Check out the study findings. »
sponsored webinar
Engaging Executives in a Digital World
Engaging executives is hard enough in person. In the digital world, without face-to-face meetings or events, it's even harder. Learn how to build customized experiences that attract and engage executive audiences in new and creative ways. »
Six Key Criteria for Market Segmentation
Six Key Criteria for Market Segmentation
This infographic from Semrush explores six key criteria that are often utilized for market segmentation: geographic, demographic, psychographic, behavioral, media, and benefit. Check out the infographic. »
41 Sessions Now On-Demand
MarketingProfs B2B Forum
The fall B2B Forum online was jam-packed with insights and inspiration from today's smartest B2B marketers, and it's all available on-demand to our PRO members for free! Not yet PRO? Register today to get access, which includes a full year of PRO resources.
Register for on-demand
Profs Picks
The choices you make as a marketer will lead to your success only if they're based on good market intelligence. No business or marketer can make winning strategic or day-to-day decisions without deep insight into the market, its leaders, close competitors, relevant trends... In seconds, Semrush .Trends can reveal market and competitive insights for any website, industry, or market. With it, you can see your closest competitors' audience size and growth rate; a breakdown of channels that give traffic to your competitors' sites, and the share of each source; the makeup of your competitors' audiences and interests; the top pages of market leaders or your competitors so you can see their referral and organic traffic tactics. And so much more. Try out Semrush .Trends for FREE, with no obligations.
Afoot in the Neighborhood
MarketingProfs community goings-on
Are you proud of what you've achieved with ABM in your organization? Proud of a peer who has had great success with ABM programs? Nominations are now open for the 2021 ABM Leadership Awards! Nominate yourself or a peer by Friday, November 5, for the opportunity to be selected as a top ABM Leader in 2021.
Summer is over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnetslist-buildingwelcome campaigns, sales campaigns and pipelines, and nurture campaigns.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry Taps $32M to Make the Process of B2B Sales More Intelligent TechCrunch
Liveweb Launches Customer Engagement Platform for Digital Marketers EIN News
First AML Raises $21M in Series B Funding to Replace Businesses’ Due Diligence Stack Business Wire
Vidyard Delivers Original Multimedia Content for B2B Sellers With 'Sales Feed' Network Demand Gen Report
YayPay Partners with Flywire to Digitize B2B Payments PaymentsJournal
Seattle Cloud Migration Startup BitTitan Acquired by B2B Software Company Idera GeekWire
Upcoming Events
[Webinar] Engaging Executives in a Digital World
60 minutes | sponsored by ON24
[Webinar] Transforming Customer Data Into Insights: The Marketer's Guide to CDPs
60 minutes | sponsored by Acquia
[Friday Forum] Marketing Strategy
3 live sessions | sponsored by Vidyard
[Webinar] NEW B2B Email Tactics That Will Dramatically Improve Performance NOW
45 minutes | sponsored by Litmus

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