MarketingProfs Today

Tuesday, November 22, 2022

📋 Table of Contents

1. Gain Differential Advantage Over Your Competitors: Core Competencies

2. Tough Times Ahead: Global Digital Ad Forecast for 2022-2024

3. Beyond the Buzzword: How You Can Use AI to Better Align Your Revenue Teams sponsored webinar

4. 12 Email List Management Best-Practices

5. Tell Us: Are You Prepared for Your Marketing Future? survey

6. A Year's Worth of Content MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

Gain Differential Advantage Over Your Competitors: Core Competencies
article
Gain Differential Advantage Over Your Competitors: Core Competencies
A central goal of marketing strategy is to get an advantage over the competition. But how do you do that? »
Tough Times Ahead: Global Digital Ad Forecast for 2022-2024
research
Tough Times Ahead: Global Digital Ad Forecast for 2022-2024
Total digital ad spending worldwide did not grow as robustly as expected in 2022, nor will it grow as robustly as expected over the next two years, according to recent research. Check out the study findings. »
sponsored webinar
Beyond the Buzzword: How You Can Use AI to Better Align Your Revenue Teams
Marketing and sales leaders can no longer afford to ignore artificial intelligence. Join this webinar to catch up on AI trends and best-practices for your marketing strategy and for aligning your revenue teams. »
12 Email List Management Best-Practices
infographic
12 Email List Management Best-Practices
Email list management encompasses a wide range of approaches, from maintaining updated tagging and segmentation to removing invalid, duplicate, and unengaged contacts. This infographic explores how to maintain a healthy and engaged list. Check out the infographic. »
survey
Tell Us: Are You Prepared for Your Marketing Future?
MarketingProfs' 2022 State of B2B Marketing Training Report found that 1 in 5 of you don't feel prepared for your future in marketing. Make your voice heard in the 2023 version of our study: Take part in the 2023 survey, and you'll be the first to get our new report when it drops next year. You'll also be entered for a chance to win one of 10 copies of Ann Handley’s new book, Everybody Writes 2: Your New and Improved Go-To Guide to Creating Ridiculously Good Content. Take the 2023 survey now. »
A Year's Worth of Content
MarketingProfs Master Class
Imagine what you could do with a year's worth of unique content: Fill your emails, whitepapers, blogs, and socials with relevant info that speaks to your audience. It's not a dream. A good survey can teach you about any industry, any market, any audience. And when no one else has your survey results, you're an industry thought leader! Join Mantis Research founder Michele Linn for Using Research for Content and Thought Leadership, a Master Class available now to all PRO members.
Fill your content calendar
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
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Recent MarketingProfs content
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Stepping Out of the Dark Funnel: How to Shed Light on What Is Not Registered by Your Pixels (Article 2 of 2) »
How to Find a Perfect Audience on Social Media [Infographic] »
The End of Third-Party Cookies Is a New Beginning for Digital Advertisers: Arsen Avakian on Marketing Smarts [Podcast] »
News You Can Use
Updates from around the industry
Clearbit Enhances Pipeline Discovery and Capture With Integration of G2 Buyer Intent Data Business Wire
Corporate Gifting Platform Loop & Tie Simplifies Sales Process by Empowering Choice With New Self-Service Feature GlobeNewswire
VTEX Digital Commerce Platform Gains Significant Momentum From B2B Brands Across the World MarTech Series
B2B Procurement Marketplace ProcMart Raises $10M in Series A Funding Round Economic Times
Appointment-Setting Services Company Launch Leads Offers B2B Companies a Solution for Economic Uncertainty PRWeb
NetLine Reaches Milestone, Recognized as a B2B Demand Generation Leader for Five Consecutive Years GlobeNewswire
Fenom Digital Expands Award-Winning Salesforce Commerce Cloud Solutions Into the Maturing B2B Market PRWeb
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