How to Overcome the Biggest B2B Buying Barriers

You know your product/service is right for your audience. But your prospects always have a reason for not engaging:

—They're not in the market
—They don't know who you are
—They already have a vendor...

So how do you break down the barriers they put up and prove your product is right for them?

Join #mpb2b favorite Nancy Harhut for an encore presentation of her fall 2022 B2B Forum talk. She'll show you what to write—and say—to lower customer defenses and obliterate objections (it's science!) so your messages are heard and you can close the deal.

You'll learn:

  • Science-based tactics that break down buying barriers
  • Ways to make other companies' customers consider YOU
  • Proven approaches to book meetings with prospects

If you weren't able to join us in person or online for MarketingProfs B2B Forum, this is your chance to check out some awesome content you missed! Nancy's presentation is a live encore of her game-changing presentation.


Nancy Harhut

Author and speaker Nancy Harhut is a co-founder and the chief creative officer of HBT Marketing. She's been named one of the 10 Most Fascinating People in B2B Marketing, a Social Top 50 Email Marketing Leader, and a Top 40 Digital Strategist.

Rate this


  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Nancy Harhut
  • Topic: Account-Based Marketing, Customer Experience, Email Marketing
  • Price: $0


Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to continue.


By registering for this Webinar, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.