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Together with DAM and PIM solution provider
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Do You Have a Welcome Strategy?
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MarketingProfs webinar
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| Join Kenda Macdonald tomorrow (July 29) to learn how to create wonderful welcome campaigns that will make your readership glad they gave you their precious contact info. Part of our Working Webinar series on demand generation, this is a hands-on learning experience complete with workbook. |
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| Profs Picks |
| sponsored |
| Marketers and creatives face a host of challenges as they try to balance technology and the human touch to build digital customer experiences that drive sales. An ongoing study by Widen examines those challenges. This year's Connectivity report explores the connection between marketing, product information, and customer experience. Download it to learn how you can leverage product information—data, content, and digital assets—in ways that build trust, tell meaningful stories, deliver engaging customer experiences, and ultimately succeed on the digital shelf. And see how leading brands are using Widen Collective® technology to do exactly that.
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| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| A series of 5 "working webinars" on demand gen will have you learning by doing hands-on work, not just by watching. We kicked off with lead magnets, then moved on to list-building. This week we'll cover welcome campaigns, and then in the following weeks we'll move on to sales campaigns and pipelines and nurture campaigns. Sign up for each one to learn by doing! |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Branding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you. |
| An awesome tech stack and efficient processes don't mean much if you don't have the right people. Join us August 10 for a B2B Backstage presentation on how to put together an unbeatable team that has the ability to identify customer opportunities, deliver effective critical thinking, and embrace the change mindset and rapid transformation that characterize marketing today. If you're a PRO member, don't miss this opportunity. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| Dynamic Yield Delivers Seamless Personalization for Single Page Applications Markets Insider |
| B2B Health Platform Peppy Raises $10M Series A TechCrunch |
| Former Mollie and Klarna Execs Build BNPL Platform for B2B Purchasing Finextra |
| AlignBooks Launches B2B App to Digitally Empower SMEs IBS Intelligence |
| B2B Automotive Trading Platform TRADE X Secures C$44 Million in New Equity Financing for Global Expansion Yahoo Finance |
| Singapore's Liquid Group Debuts Real-Time B2B, B2C Payments PYMNTS |
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