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The DX leader from content to commerce:
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| sponsored |
| How to Keep Up Your Digital Momentum and Sustain Growth |
| Digital transformations zoomed ahead in the past year—and we marketers scrambled, relying on quick fixes to keep up. But now it's time to prep for longer-term digital success. These new resources will help you figure out how to build on your momentum and sustain growth. See how. » |
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Today: Architecting Teams to Deliver the Talent Side of Transformation
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PRO webinar
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| Digital transformation is the hottest topic in town. But it's not all about your tech stack. Join renowned speaker and author Carla Johnson at 2 PM (ET) today to learn how to assemble and lead teams to deliver the talent side of transformation. |
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| Profs Picks |
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| Our jobs as marketers have been really hectic over the past year or so. The marketing world we knew quickly became more digital. So we reacted and pivoted and put out fires. But in order to sustain and maintain our momentum, things now have to change. What, exactly? This hub from Sitecore will give you access to resources that will help your organization move beyond a mindset of making quick fixes and start setting long-term strategic goals. This guide, based on primary research, will help you understand what happened and what needs to happen still. This infographic will give you a quick picture of global digital transformation. And these reports will explain how the pandemic affected daily responsibilities and encouraged innovation among marketers. Check them all out. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| A series of 5 "working webinars" on demand gen will have you learning by doing hands-on work, not just by watching. We kicked off with lead magnets, then moved on to list-building, then welcome campaigns and sales campaigns and pipelines. We'll conclude the series with nurture campaigns. Sign up for each one to learn by doing! |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Branding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you. |
| An awesome tech stack and efficient processes don't mean innovation if you don't have the right people. Join us August 10 for a B2B Backstage presentation on how to put together an unbeatable team that has the ability to identify customer opportunities, deliver effective critical thinking, and embrace the change mindset and rapid transformation that characterize marketing today. If you're a PRO member, don't miss this opportunity. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| ActionIQ Partners With Data Axle to Power Identity Resolution And Identity Enrichment for B2B Marketers MarTech Series |
| B2B Sales Productivity Company Nektar.ai Secures $8.1M Pulse 2.0 |
| EedenBull Integrates Mastercard Track to Drive Modernization of B2B Payments PaymentsJournal |
| Canopy Raises $15M Series A TechCrunch |
| TechTarget Acquires Xtelligent Healthcare Media MarTech Series |
| Dubai's B2B Marketplace Splyr Nets $500,000 for Growth PYMNTS |
| ValGenesis Inc. Announces New VP of Marketing to Join Its Executive Team Yahoo Finance |
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