Rohit Bhargava–one of my favorite bloggers–kicked off our Digital Marketing Mixer with his advice for getting the most ROI out of a conference.
Have a mantra. Tell your story in a few brief words–Bhargava's is that "personality matters." How do you describe yourself during a 30-second introduction?
Meet your rockstars. Sometimes it's tough–they might disappear right after they finish speaking–but if they're the reason you came to an event, make an effort by strategizing ahead of time.
Take better notes. Even if you're not doing a running commentary on Twitter, thinking in microblogging terms can help you zero in on what really matters.
Follow the backchannel. There's a lot of benefit in seeing how others interpreted the event. It adds some context, and highlights things you might have missed.
Be approachable. If you create a barrier around yourself–say, by staring at your Blackberry and appearing disinterested–you won't have get much out of an event's networking opportunities. Looking cool and standing in the corner gets you nowhere.
Follow up. That stack of business cards gives you the chance to build a relationship with the people you've met.
You may like these other MarketingProfs articles related to Content:
- Four Steps to Stronger B2B Case Studies: Bob Wiesner on Marketing Smarts [Podcast]
- Eight Approaches for Coming Up With Great Infographic Ideas [Infographic]
- How B2B Marketers Can Avoid the Bane of Boring Content
- How to Level-Up Your Content Marketing With a Topic-Cluster Plan
- Small Business Content Marketing Trends for 2022
- 16 Tips for Becoming a Better Content Writer [Infographic]