Driving Sales & Doing More for Less—that's what awaits you at the B2B Forum!

Measuring Marketing Success against Business Goals

Speakers:
Dennis J Chapman Sr., President & CEO, The Chapman Group
John Mueting, Vice President Distribution and 3rd Party Relationships, Allstate Distributors, LLC

Recent global economic change has caused all functional leaders to re-evaluate and validate their economic value to the organization and marketing is no exception. This session will define and demonstrate critical marketing metrics of the “new economy” that, when measured, will enable any marketing team to know months in advance if business objectives will be met. The metrics to be reviewed will include: loyalty indexing; marketing consideration rating; “quality lead” to closed business ratio; and quantitative and currency based economic value propositions. Marketing success requires adopting metrics that reflect an on-demand, accurate and consolidated situational knowledge assessment about marketing initiatives, markets and accounts that influence an organization's strategic plan. You'll hear case study examples on how the ability to measure marketing effectiveness enables a marketing department to validate and justify a company's investment in current and future marketing initiatives.

You'll learn:

• Metrics you can immediately adopt that will assess ongoing performance of your marketing team
• Concepts and models to establish an on-demand read of how effective your marketing team is functioning, performing and delivering economic contribution toward corporate revenue and profit objectives

Higher Conversions, Better ROI: Advanced Landing Pages that Improve Campaign ROI

Speakers:
Anna Talerico, Executive Vice President, ion interactive, inc.
Scott Brandt, Vice President, Marketing, SurePayroll
Michael Burgess, Online Marketing Director, Moog

This session will highlight two case studies that illustrate techniques to improve campaign conversion rates with landing page best practices. You'll see actual campaign results and tactics used to generate more leads. We'll discuss how your landing pages should be integrated with your other marketing channels for better results as well as tips on landing page design and testing methods. At the end of the session, you'll learn five things you can do today to improve campaign performance. You'll walk away knowing how to reduce costs while increasing leads.

SEO—Now More than Ever, a B2B Marketer's Best Friend

Speakers:
Veronica Fielding, CEO, Digital Brand Expressions
Larry Davis, VP of Marketing, PTS Data Center Solutions

SEO is absolutely critical to your integrated marketing. It's one of the most cost-effective trackable ways to deliver interested prospects to your website. But there has always been a lot of confusion about how to do it well and therefore the full potential of optimization is often not realized. In this session, we will debunk the myths and talk about the realities of SEO that make it such a powerful marketing channel. Plus, you'll discover tips for creating state-of-the-art RFI/RFPs and secrets for leveraging this important marketing channel that you may not have thought of.

Interactive Discussion Group:  Social Media Guidelines, Necessary or Limiting?

Speaker:
David Thomas, Social Media Manager, SAS

Are you comfortable with the social media guidelines your company has put into practice or are you feeling the need for a more structured approach? In this open forum limited to 30 people to encourage discussion, we'll take a look at where your company stands in terms of having social media guidelines. Then we'll discuss the benefits of having a more formalized set of recommendations for employees and what you can do to make that happen in your company. Plus, we'll bring up other important questions surrounding the use of social media such as, who within the company owns it? Are you representing yourself or your company on Twitter? Do you have a dedicated social media governing committee? We'll even take it a step further and talk about how to make sure you have the right tools for listening and monitoring in place and how to integrate social media into your marketing using the resources you already have. This is your chance to ask questions and see what other companies are doing!

Insights into 2010 B2B Marketing Budgets and Tactics Mix

SpeakerS:
Peter Burris, Principal Analyst and Research Director, Forrester's Technology Marketing Research Team
Roy Young, President, MarketingProfs

For the third year in a row, Forrester Research and MarketingProfs Research teamed up to conduct a joint study about 2010 B2B marketing budgets and tactics. The study looks at year-over-year trends in the marketing mix and answers the questions: 1) What top challenges do B2B marketers face in 2010 and how does the marketing mix help them resolve these challenges? 2) What tactics do B2B marketers plan to include in the 2010 marketing mix, and which work best for building awareness or generating demand? 3) How are the B2B marketing mix and budgets changing and why? Come hear the latest survey results and join the discussion about how to apply these results to your business. The insights you gain from this session will help you fine-tune marketing program and campaign plans for 2010.

We'll discuss:

• How are B2B marketers transforming their marketing mix to keep up with digital, Web 2.0 trends?
• How did the economic downturn affect marketing budgets and what's in store for 2010?
• What should B2B marketers do to maximize marketing mix effectiveness given the rise of social media?

Case Study Swap Meet! Proven Success Stories Integrating Social Media into Overall Strategy

Speaker:
Christina "CK" Kerley, B2B Marketing Specialist, CKB2B Marketing

Panelists:
Deirdre Walsh, Community & Social Media Manager, National Instruments
Mike Travis, President, Equation Research
Ron Casalotti, Social Media P.R., Bloomberg L.P.
Kirsten Watson, Director, Corporate Marketing, Kinaxis

Don't miss this exciting session!  You'll discover 4 very different case studies where social media was integrated into marketing programs along with more traditional marketing channels and gained ROI. We'll show you the metrics and measurement results that show the success of each campaign and how the integration of social media led to that success. For each case study you'll hear their over-arching business goals, respective marketing strategies, how they integrated their unique programs, their points of ROI (both qualitative and quantitative) and *key* lessons learned. You'll leave this session having a better understanding of how you can integrate social media into your marketing and gain similar results.

Customer Loyalty: More Actionable, Tied to Measurable Revenue, and Comes at a . . . Smaller Price??

SPEAKERS:
Vic Hunter, President, Hunter Business Group
Ron Chandler, Strategic Account Manager, Hunter Business Group

Increasing customer loyalty is critical. The more loyal customers you have, the more profitable you become. But providing enough service and attention to keep multiple customers happy can come at a high price. In this session, you'll discover hard facts that now indicate you can build high quality relationships with your most loyal customers through lower cost mediums. We'll discuss two customer areas it makes sense to focus on when it comes to increasing loyalty this year–key accounts and new vertical markets. And we'll show you how to achieve an integrated communication plan with the right frequency of valued communications that will allow you to shift to lower cost mediums while increasing customer satisfaction. This session will cover more advanced techniques and assumes the attendee has prior knowledge of customer loyalty strategies and marketing to key accounts.

Interactive Discussion Group: Strategies for Making the Most of Your Tradeshow Investment

Speaker:
Bob Knorpp, President, The Cool Beans Group

The decision to exhibit at a tradeshow is a big one. The expenses involved are huge so it's essential to make sure you are doing everything you can to gather as many highly qualified leads as possible—and that takes an integrated strategy. In this interactive discussion group, we'll review the essential steps you need to take, before, during and after exhibiting to make the most of your investment. Then we'll open the discussion among the audience and talk about new and unique ideas that will help you increase the number of qualified leads you receive as a result of exhibiting. Bring your ideas and questions and use your fellow attendees as a sounding board to generate new ideas and cultivate more leads!

What Marketers Are Still Missing: The Power of the New Digital Disorder

SPEAKER:
David Weinberger, Author, Everything is Miscellaneous: The Power of the New Digital Disorder and co-author The Cluetrain Manifesto

In 2000 David Weinberger co-authored The Cluetrain Manifesto which outlined how people needed to change their way of thinking to take advantage of the opportunities created by the connectiveness of the Web. It's now 10 years later and marketers continue to think of the Web in traditional terms that can obscure the depth of the change our businesses and culture are going through. In this provocative keynote presentation, David Weinberger will show how the Web has rewritten our most basic understanding of how business works ... and how, by embracing these changes and thinking differently, businesses can build stronger relationships with customers and partners than ever before.

Filling the Pipeline: Finding the Leads Sales Needs

Speakers:
M. H. (Mac) McIntosh, President, Mac McIntosh Inc.
Anne Marie Corbett, Marketing Programs Manager, Globoforce

If you are looking for smarter ways to generate more leads for less, this is the session for you. Attendees will learn what's working best today (and what isn't working) to fill the sales pipeline with leads. The presentation will address which traditional, online and social media marketing tactics are vital to getting the job done right. You'll also hear and see examples of how one of your peers has been successful at generating the leads her company's sales people need to meet their aggressive sales revenue and growth targets, despite a tight marketing budget.

It's Not Your Mother's PR: New Opportunities to Influence Your Constituents

Moderator:
Beth Harte, Sr. Subject Matter Expert, Digital Marketing, Serengeti Communications

Panelists:
Deirdre Breakenridge, President, PFS Marketwyse
Terri D. Andrews, Public Relations Manager, RSM McGladrey
Donna Tocci, Director, Web/New Media, Ingersoll Rand

Social media and social networking have opened up a huge opportunity to improve your public relations. Media relations has always been a part of PR and will always be a part, but new online tools allow you more ways to develop relationships directly with your clients, customers and industry influencers. And to get to know what's important to them as well. This session will focus on the new tools that you should be taking advantage of to cultivate these relationships so when you want to get news out about your company or you need to manage a problem you are already connected to the people that matter. We'll also talk about developing good content for these outlets and show you examples of companies doing it well.

Content SEO—Best Practices and What to Avoid

Speakers:
Lee Odden, CEO, TopRank Online Marketing
Jiyan Wei, Product Manager, Vocus

Boost your search engine rankings by making your website's content search engine friendly. In this session, we'll talk about best practices to optimize your content for better search results. You'll discover a case study, of how one company worked with their content management system overall so it would be technically search engine friendly. We'll discuss the challenges you may run into if you have a large website, duplicate content issues or are planning a redesign of your existing website. You'll walk away with a better understanding of how to optimize your website content and work with your content management system to boost your search rankings.

Hands-on Session: Email Testing for Higher ROI

Speakers:
Stephanie Miller, Market Development, Return Path
Sharon Mostyn, E-Commerce Manager, MEDEX Global Group

No more excuses. The only way to earn higher ROI is to iterate your content and contact strategies until you learn what your subscribers—or segments of your subscribers—really want. Testing is the answer, and marketers who test well and consistently earn up to 25% more than those who don't (source: Forrester Research 2009). This very hands-on session will arm you with a step-by-step process for testing, and we will actually work together to set up meaningful tests, set expectations internally, manage creative and production challenges and read results. We'll work on an actual campaign, and dig into real world examples from marketers who are willing to share battle scars. Get ready to roll up your sleeves. You will leave with a worksheet based on this methodology that you can use immediately to begin improving results.

Marrying-up Your Measurement Results to Make Better Marketing Investment Decisions

Speakers:
Mary Ann Kleinfelter, President, Marketing Solutions
Jaymes A. Meena, Director, Analytics, Epsilon Targeting
Hester Tinti-Kane, Director of Online Marketing and Research, Pearson Learning Solutions
Alan Belniak, Director of Social Media Marketing, PTC
RD Whitney, CEO, Tarsus Online Media

Measuring the results of your marketing programs has always been a challenge but these days the results are dispersed among different systems from your marketing automation system to your web analytics package. How do you gain a big picture sense of what works when the information is scattered. There's no magic solution but in this session, you'll hear what several marketers are doing to marry-up the results of their programs in order to make better marketing investment decisions going forward. We'll discuss case studies of key performance metrics actually used by these marketers every day to guide them in making the best B2B marketing investment decisions. For example, how much, and what kind of print, should you mail? How much should you invest in SEO and PPC? What is the proper mix of retention, reactivation and acquisition? Learn what these successful marketers do and what you can do to maximize ROI.

Drowning in Data, Starved for Knowledge?

Speaker:
Devyani Sadh, Ph.D.,  Data Square, LLC

In this “ROI-oriented” session, you will hear about best practices for converting volumes of data into actionable marketing insight. Learn about key data sources, structures and processes needed to provide a 360-degree view of your customer. Hear about out the importance of an optimal reporting environment, an enterprise metrics and measurement strategy, and predictive analytics (such as modeling and segmentation) to enhance targeting and personalization. Find out how to drive multi-channel multi-wave data-driven campaigns based on analytic contact strategies to increase response rates and customer growth, reduce churn, reactivate lost customers and acquire high life time value customers.

• Understand the key success factors for high-ROI marketing strategies and tactics
•   Learn about techniques, and methodologies required to convert data into insight

Using Web Analytics to Uncover Mysteries and Improve Conversion

Speakers:
Chris Warwick, VP of Marketing, Apogee Search
Hans Keil, Senior Director, Corporate E-business. PerkinElmer

Using web analytics to uncover website problems can be both an art and a science—like solving a mystery. Understanding your web analytics reports can be time consuming and overwhelming if you don't know where to begin or what clues to look for. This session will help simplify the process for you. We'll talk about the reports and data that will provide you with the information you need to improve your website's effectiveness. On the flip side, if you can't figure out why customers are coming to your site but not doing what you want them to (e.g. fill out a form) or ultimately converting into customers, we'll show you how to uncover what the problem is and how to fix it.

You'll learn:

• What reports to look at, and how often to look at them
• What to not waste your time on
• Segmenting visitors by source to gain insight into your marketing programs
• Understanding & analyzing navigation paths
• When to worry (& when not to worry)

Marketing Challenge! Lead Management Automation Systems

Moderator:
Laura Ramos, Vice President of Industry Marketing for North America, Xerox Global Services

Panelists:
Jon Miller, Vice President, Marketing, Marketo
Brian Kardon, CMO, Eloqua
Parker Trewin, Director of Marketing Communications, Genius.com
Kristin Hambelton, Sr. Director of Marketing, Neolane Inc.

In daily practice, what makes marketing automation pay off in higher quality leads and better sales relationships? To answer this question, Forrester Vice President, Laura Ramos, will “challenge” four lead management automation solution providers to show how their customers address B2B marketing scenarios in innovative ways. Laura will pose common demand management situations to each panelist and invite them to describe how they see customers handle each challenge. This will be a fun session full of information to help you understand what lead management systems can do for your business and which solution might best fit your needs. Don't miss it!

Getting Strategic with Your Brand

Seakers:
Lois Brayfield, President, J Schmid & Assoc. Inc.
Susan Doctoroff Landay, President Trainers Warehouse

Brand is the perception that customers or prospects have of your product or service. Unfortunately, most companies do not have a system in place for managing that perception. Worse yet, there is often a gap in who you think you are and who your customer thinks you are. In this new era, customers have more power than ever to control where and when they look for new products and services and less time to do it, making brand loyalty of paramount importance. Every marketing dollar, resource and tactic must count, and your brand must “speak” strategically in every marketing effort—no matter what the channel! This session will explore techniques and examples that B2B marketers use to create a customer experience that is relevant, memorable and will ultimately increase loyalty.

In this example-packed session, learn how:

• To position your differentiation as a valuable asset
• To deliver a consistent experience that means something to customers
• Your brand promise can be a filter for all marketing activities
• Your "higher-order benefit" may change the way your organization "talks" to prospects and customers
• Every channel tactic can present a consistent message without being boring

Unleash the Power of Content to Engage Your Prospects

Speakers:
Stephanie Tilton, Content Marketing Consultant, Ten Ton Marketing
Michele Linn, B2B Content Strategist, Linn Communications
Amy Black, Sr. Marketing Communications Manager, Kadient, Inc.
Pam O’Neal, Vice President of Marketing, BreakingPoint Systems, Inc.

New purchasing habits, longer buying cycles, and fragmented communication channels have made it more difficult to capture and keep the attention of potential buyers. Yet you need to stay top of mind until prospects are ready to reach out. One of the best ways to keep your target audience engaged over time is by producing and distributing relevant, valuable content across multiple channels. However, without a strategic approach, you'll waste critical resources and opportunities to connect. In this session, we'll cover common mistakes, highlight real-world examples, and provide tips and best practices to ensure a successful content initiative.

You'll learn how to:

• Create a content marketing strategy
• Develop content that resonates with your audience
• Use the appropriate content for each stage of the sales cycle
• Extend the life and value of existing content

Why Email, CRM, and Social Media have become the Tools of Modern B2B Marketing

Speaker:
Joel Book, Director, eMarketing Education, ExactTarget
Sallie Anthony, Digital Strategy Team, Genworth Financial

The “great recession” has changed the world economy forever, and caused B2B marketers to re-think marketing and sales strategy. As the economy rebounds, leading organizations have restructured their people, processes and technology to improve sales and marketing performance by leveraging technology to serve customers better and keep sales executives better informed. This session will take you inside the innovative strategies of successful B2B marketers that are using email—in combination with CRM and social media—to acquire, retain, and expand customer relationships.

 You'll learn:

• Why “service” is the new killer app of marketing
• How to use Email for “automated” lead nurturing
• Effective techniques to aid customer decision-making and shorten the buying cycle
• How to leverage CRM data to deliver information and offers that are relevant to customer needs
• How to use “triggered alerts” to keep sales representatives informed and productive
• Best techniques for using social media to attract new customers
• Why social sharing of email content has become a hugely effective for message distribution and subscriber acquisition

HOT SEAT LAB: Web Usability

Lab leader:
Tracey Greene, the Vice President of Interface Design, Bridgeline Software

Attendees report that web usability is one of their favorite Hot Seat Lab topics! Don't miss this entertaining hot seat lab that will teach you how to make your website more user friendly. Three attendees will have their websites' evaluated in front of an audience! You'll experience the site the way customers and potential customers do so you can clearly see what works and where the hiccups are. Is it easy to find the information you're looking for? Does the site draw you in? Do different features enhance the site or clutter the space? Is the overall design appealing? We'll discuss these topics and more. Plus, we'll show you how usability can be improved in order to create a better site experience.

If you would like to be one of the hot seat volunteers to have your website
critiqued in front of an audience please email events@marketingprofs.com. We'll let you know in April if you have been chosen to sit in the Hot Seat!

Driving and Measuring B2B Conversations, Leads and Sales with Social Media Marketing

Speakers:
Kipp Bodnar, Inbound Marketing Manager, HubSpot
Kyle Flaherty, Director of Marketing, BreakingPoint Systems

Conversations and engagement have long been the focus of social media. B2B marketers, however, must not only understand how conversations can drive transactions, but how to equate those into measurable results. This session will provide insight and best practice examples for B2B marketers working to generate leads via social media and detail how to measure the results. The session will also address integrating social platforms into all lead generation campaigns and using analytics to improve future results.

You'll learn how to:

• Integrate social prospecting into lead generation strategies including webcasts, events and email drip campaigns
• Use tools to measure the impact of social prospecting on revenue using CRM and web analytics
• Educate and encourage your salesforce to do simple things within social media to impact lead generation

How B2B Marketers are Using Mobile Marketing to Increase Revenue

Moderator:
Chris Koch, Associate Director, Research and Thought Leadership ITSMA

Panelists:
Bob Gold, CEO, Gold Mobile
Jeannine Rossignol, Vice President, Marketing Programs, Xerox Global Services—North America
Dawn Cochran, Director P&C Solution Labs, CSC

B2C marketers have really embraced mobile marketing as a great way to reach and engage new customers but B2B marketers are still trying to figure out the best way to integrate a mobile strategy into their marketing. Come hear this panel of marketers who are using mobile marketing to enhance their B2B marketing programs. You'll learn about the ways they have strategically integrated mobile and are measuring the results. This session will get you thinking about the creative ways you can consider incorporating mobile into your strategy.

You'll learn:

• A list of things to consider before developing a mobile campaign
• Strategies for using mobile/sms to engage a captive audience
• How mobile program can be used as a value added service

Channel Marketing: Leveraging Partner Relationships

Speaker:
Christina Bauer, DIG Program Manager, Microsoft US Partner Group

The fundamentals of good marketing—research, analysis, targeting, planning, stellar execution and measurement—are also the key fundamentals of leveraging channel and strategic partnerships in almost every B2B setting. In this session, we'll explore how to build and execute a marketing plan that makes the most out of your company's partnerships, and conversely, how to leverage your marketing success with key partners. Includes case studies of Microsoft "managed" Independent Software Vendor (ISV) and System Integrator (SI) partners who have applied a blended approach to their partnering and marketing strategies to drive higher return on their marketing investment (ROMI) in their U.S. markets.

In this session, you will:

• Understand the 3 common themes in both good marketing and good partnering
• Learn the 5 most common pitfalls in implementing joint marketing campaigns with partners
• Leave the session with 3 actions to improve the effectiveness of channel strategies

HOT SEAT LAB: Getting More Marketing Bang from Your Videos

Lab Leader:
Ron Ploof, New Media Management Consultant, OC New Media, LLC

Videos are becoming more and more important to B2B Marketers but how do you know if you are getting the best ROI from your video investment? Come to this new Hot Seat Lab and see three companies have their video marketing critiqued in front of an audience. You'll learn how to name and tag your videos, increase your inbound links, get better search results and integrate videos into your larger marketing strategy. We'll also talk about the pros and cons of putting your videos on YouTube versus on your site, and much more. Don't miss it! Three companies put themselves in the hot seat so they AND YOU can be more effective in marketing with video!

If you would like to be one of the hot seat volunteers to have your video marketing critiqued in front of an audience please email events@marketingprofs.com. We'll let you know in April if you have been chosen to sit in the Hot Seat!

Six Pixels of Separation—How B2B Connects In A Connected World

Mitch Joel, Author, Six Pixels of Separation

We no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business. In this thought provoking presentation, digital marketing expert Mitch Joel unravels this fascinating world of new media but does so with a brand new perspective that is driven by compelling results and how this impacts the B2B sector. He'll show you how to integrate digital marketing and social media though the use of timely case studies and fascinating stories. You'll discover a complete set of insights, strategies and tools that will empower you to connect with a global audience and customer base. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"—connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace. Now you can too. Don't miss this presentation, it will provide you with essential information to understanding how your business is connected to your customers and how to use that position to build value and trust.

Websites that Convert More Customers

Speakers:
David Reske, Founder & CEO, Nowspeed, Inc.
Jay Kramer, VP of Marketing, Sepaton

Today, an effective website must be designed to not only communicate your brand and content, it must also be effective at driving leads or sales. During this session you'll gain insight into best practice tips and techniques that will help you to improve conversion rates and get more customers and leads from your existing traffic. You'll also hear the details of a case study which demonstrates the power of implementing a website designed to produce results.

You'll learn:

• Best practice techniques to get more conversions from your existing traffic on your home page
• How to build a content architecture that presents the right offer at the right time within your website
• How to leverage your website to get better organic search engine visibility
• How to measure the effectiveness of your website using analytics tools

Building a Strategy for Launching an Online Community

Speakers:
Rachel Happe, Principal, The Community Roundtable
Mark Wallace, Vice President of Social Media, Environmental Data Resources, Inc.
LaSandra Brill, Social Media Marketing Manager, Cisco
Adam Zawel, XPC Community Manager, The Palladium Group

Think your brand would benefit from an online community but don't know where to start? This session will teach you how to develop a strategy for launching an online community. We'll start by talking about how an online community will help you reach your marketing goals and objectives. Then we talk about how to develop a launch strategy and the resources you'll need to develop and cultivate the community. We'll also discuss how your community should be integrated with your other marketing programs and the different stages of community maturity. You'll see two great community examples. Hear their launch stories and how they have measured marketing results.

You'll learn:

• The core areas you'll need to address in a community strategy
• How to narrow in on the measurements you should focus on
• How to create a realistic scope and plan for your community initiative

Lead Planning & Nurturing that Converts More Customers

Speaker:
Carlos Hidalgo, President, The Annuitas Group

The development of a lead nurturing program is one of the surest things a marketer can do to improve the value of their marketing dollars and develop better relationships with your buyers, leading to more sales. However, many times nurturing programs are built in isolation with no regard for the greater lead management process. In this session, we'll discuss how to develop a lead nurturing program and its impact on your corporate lead management process.

You'll learn:

• The best approach for developing a lead nurturing strategy
• How lead nurturing affects the other areas of lead management including lead planning, lead routing, lead qualification and measurement
• How to implement lead nurturing in your organization in a process based approach

HOT SEAT LAB: Better Blogging for Business

Lab Leader:
Galen De Young, Managing Director, Proteus B2B

You have a blog but what's your blog strategy? How do you use your blog effectively for marketing? Are you engaging your customers and integrating your blog with other marketing channels? In this fun and interactive session, you'll see three difference company blogs reviewed. We'll examine all aspects of the blog in order to determine how it might be improved to generate more interaction among customers/potential customers and how to measure its effectiveness against marketing objectives.

If you would like to be one of the hot seat volunteers to have your blog critiqued in front of an audience please email events@marketingprofs.com. We'll let you know in April if you have been chosen to sit in the Hot Seat!

Your B2B Pit Crew's Top 30 Take-Aways from the B2B Forum

B2B pit crew:
Bob Knorpp, President, The Cool Beans Group
David Thomas, Social Media Manager, SAS
Stephanie Miller, VP, Market Development, Return Path

Need to prove the value in attending the B2B Forum? Want to show your boss how you're going to integrate all of your marketing programs and improve ROI? Then don't miss this closing general session where our B2B Pit Crew will provide you with the top 30 take-aways from the B2B Forum that will help you drive sales. They will be attending a variety of sessions, keynotes and networking events to come up with the most important and actionable take-aways from the event. Enjoy the sessions and in the end, we'll hand you the 30 things you NEED to know before you go back to the office to implement what you've learned.

* Sessions and speakers are subject to change.