December 9: Social Media Marketing

11:00am–12:00pm ET

Why Aren't You Podcasting?

Speaker:
Matthew T. Grant, Managing Editor, MarketingProfs

An often forgotten consequence of the iTunes revolution is that it was the platform that launched a thousand podcasts. Broadcasting audio content at little or no cost to an audience numbering in the millions had never been simpler! Ten years later, while there are still countless podcasts being produced, the medium has not found as firm a footing in the business world as blogs and YouTube videos. That's a shame because podcasting is a great way to expand your content portfolio, connect with your audience, and grow your business.

Please join us as MarketingProfs' own Matthew T. Grant breaks down why you should add podcasting to your social media plans and how to get started.

You will learn:

• The business case for podcasting
• How to get your podcast off the ground
• Effective promotion strategies

1:00pm–1:45pm ET

Yes, Social ROI Can Be Determined

Speaker:
Dr. Natalie Petouhoff, Social Business Consultant
Kathy Herrmann, Social Business Consultant

So many companies have incorporated social media into their marketing activities, while others are still in the early phases of implementation. Regardless of where they are in the adoption cycle, companies are wondering about the value of social initiatives and if there is a Return On Investment (ROI). Intuitively folks know there is a return but struggle to show it. Unfortunately, too many social pundits say ROI can't be determined—but we're here to say it can.

You will learn:

• Where you are on the social media adoption curve
• How social ROI can positively impact your bottom line
• Two case studies where you’ll see social ROI calculated

2:00pm–3:00pm ET

MarketingProfs Classic: Seven Keys to a Successful Blog

Speaker:
Jennifer Cisney, Chief Blogger and Social Media Manager, Eastman Kodak

Join us for this highly-rated session with Jennifer Cisney, Kodak's chief blogger, which originally broadcast to our PRO members in April 2011.

Social media is a hot topic for brand marketers today. Facebook, Twitter, and LinkedIn (not to mention videos, podcasts, and other sharable content) provide expanding opportunities to get out in front of prospects and engage with customers. But with limited resources, many marketers face the questions: Should my company jump on in? And, where do we start?

Start by building a brand blog.

Why a blog? Because your blog can (and should) serve as your social media hub. In fact, 32 social media experts and corporate bloggers interviewed by consultant Debbie Weil—including Seth Godin, Guy Kawasaki, and David Meerman Scott—agree that a blog can be a key asset to your marketing efforts, especially as the center of your corporate social media strategy.

Round out your day at Digital Marketing World: Social Media Marketing by learning the keys to blogging success from Jennifer Cisney. Based on best practices learned firsthand at Kodak—an early-adopter of social media, which launched its first brand blog in 2006—she'll cover how blogging and social media tactics can inform product improvements and brand experiences through real consumer interactions. You'll get the inside scoop on how to build a blogging strategy, tie it in with other social media interactions, measure results, and apply what you've learned. Plus, she'll share a checklist of actions you can take to start or improve your own blog to maximize your blogs impact.

You will learn:

• What to consider before staring a corporate blog
• How your blog can be a key asset in your social media strategy
• How to manage a corporate blog to get the most out of it