Marketing Profs

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• 100% Online
• FREE to Attend
• Presentations + Breakout Sessions + Sponsor Booths
• Networking through chat, email, and virtual business cards
• Q&A Sessions following each presentation

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It’s a crazy Web 2.0 world out there -- and it’s changing daily. Online marketers are engaged in a seemingly endless battle for that ever-elusive next customer.

But there are key online best practices that really are working for B2B marketers. A few innovative Web 2.0 marketing tactics that are driving sales to boost B2B bottom lines.

Once again, it’s MarketingProfs that cuts through the clutter – and brings you the latest action points that are getting results. (And once a year in a full all day conference, we offer our expertise for free!)

“The best way to reach your buyers directly today is through online thought leadership strategies,” says David Meerman Scott.

David is the author of The New Rules of Marketing & PR – and our keynote speaker.

He is ready to show you how to use blogs, Web news releases, ebooks, viral marketing, and a host of cutting-edge Web 2.0 tools to establish your thought leadership online – and draw customers to you again and again.

The all-new B2B 2.0 EXPO addresses this and a host of other all-new concepts in online marketing, including:

• B’s are C’s first. See how the new social-media-based approaches to B2B marketing -- treating business contacts as consumers first -- are paying off big time. You’ll learn how to add online B2C tactics to your B2B initiatives – and boost response in a whole new, Web 2.0-driven way.
• It’s Not About You. In a social-media-driven world, engagement is paramount. The best brand management these days is based on listening – and responding to what your customers have to say. You’ll learn how to make blogs, chats, and online buzz work for you by including your company as an authentic participant in online communities.
• Now is Gone. Geoff Livingston, author of Now is Gone: A Primer on New Media for Executives and Entrepreneurs, creator of the Buzz Bin blog, and dubbed a “local blogging guru” by the Washington Post, will show you what in your toolkit to let go – and what skills to adapt to the Web 2.0 world.

You’ll experience the presentations, the exhibitors, the give-and-take, the jam-session atmosphere of a live conference – right at your own desk.

Our 5 interactive sessions will address questions including:

• What in email marketing is still working – and how should it change?
• What are the newest, most productive SEO tactics?
• Is there an increasing digital divide, and how should B2B marketers address it?
• How are social networks changing the way B2B marketers communicate with customers?
• What data can we now collect on customers, and what does that mean for evolving security and privacy issues?

The all-day, virtual B2B 2.0 EXPO explores the next generation of the Internet -- and defines what the very latest changes mean for how marketers find and interact with customers online. Boost your skill set in one day – at your own desk – for free! 

Join us online March 5, 2008 for the FREE
B2B 2.0 EXPO