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Tuesday, July 27, 2021

📋 Table of Contents

1. How Employee Advocacy Can Improve Your Content Marketing Performance

2. How to Use Video in Your Account-Based Marketing Efforts

3. Your Ultimate Event Marketing Playbook sponsored guide

4. What B2B Buyers Want From Vendor Websites

5. Video for Inbound & Outbound, Demand Gen & Lead Gen, and More sponsored webinar

6. The State of Gender Diversity in Marketing Roles

7. SEO Is Not as Hard as You Think MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

How Employee Advocacy Can Improve Your Content Marketing Performance
How Employee Advocacy Can Improve Your Content Marketing Performance
Content is a powerful way for marketers to get their unique voice across. And what better way to showcase your passion for content than to put its creation and dissemination in the hands of your employees? »
How to Use Video in Your Account-Based Marketing Efforts
How to Use Video in Your Account-Based Marketing Efforts
Video can play a unique role in account-based marketing. There aren't many other tactics that make you stand out from the crowd, drive engagement, and result in useful analytics all at once. See how to use video for ABM. »
sponsored report
How Product Information Can Deepen Audience Connections and Drive Sales
Product information is the currency of e-commerce. Yet, many marketers struggle to deliver accurate and compelling product-related content to potential customers. Learn how you can use product information in ways that deepen audience connections, build trust, and drive sales. Download now. »
sponsored guide
Your Ultimate Event Marketing Playbook
If there's one constant about event marketing, it's the need to be constantly adapting. So what's the best way to plan and execute can't-miss business events that are sure to meet your goals and wow your audiences? It starts by making sure you get the right people in the door. »
What B2B Buyers Want From Vendor Websites
What B2B Buyers Want From Vendor Websites
B2B buyers say the top things they look for in vendor websites when evaluating potential solutions are relevant content and pricing/competitive information, according to recent research. Check out research from this study. »
sponsored webinar
Video for Inbound & Outbound, Demand Gen & Lead Gen, and More
The ability to create and use video in a way that drives leads and generates revenue is a top skill for today's marketers because it allows them to authentically connect with prospects and customers consistently, and at scale. Learn how to integrate video into your marketing and content culture. »
The State of Gender Diversity in Marketing Roles
The State of Gender Diversity in Marketing Roles
Women are well represented in marketing in North America across all career levels, according to recent research. Check out the infographic. »
SEO Is Not as Hard as You Think
MarketingProfs Master Class
Join Andy Crestodina to learn everything you need to know about SEO, from domain authority to keyword rankings. Make every piece of content count!
Register today.
Profs Picks
Marketers and creatives face a host of challenges as they try to balance technology and the human touch to build digital customer experiences that drive sales. An ongoing study by Widen examines those challenges. This year's Connectivity report explores the connection between marketing, product information, and customer experience. Download it to learn how you can leverage product information—data, content, and digital assets—in ways that build trust, tell meaningful stories, deliver engaging customer experiences, and ultimately succeed on the digital shelf. And see how leading brands are using Widen Collective® technology to do exactly that.
Afoot in the Neighborhood
MarketingProfs community goings-on
A series of 5 "working webinars" on demand gen will have you learning by doing hands-on work, not just by watching. We kicked off with lead magnets, then moved on to list-building. This week we'll cover welcome campaigns, and then in the following weeks we'll move on to sales campaigns and pipelines and nurture campaigns. Sign up for each one to learn by doing!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Branding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
An awesome tech stack and efficient processes don't mean much if you don't have the right people. Join us August 10 for a B2B Backstage presentation on how to put together an unbeatable team that has the ability to identify customer opportunities, deliver effective critical thinking, and embrace the change mindset and rapid transformation that characterize marketing today. If you're a PRO member, don't miss this opportunity.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Brandmaker Acquires Allocadia for Combined Marketing Ops Offering MarTech
Dynamic Yield Positioned Highest and Furthest in 2021 Gartner MQ for Personalization Engines PR Newswire
Mailmodo Raises US $2M in Seed Funding Business News This Week
Oktopost Secures $20M in Growth Equity Funding for B2B Social Media Marketing Platform MarTech Series
DeFi Player Paystand Raises $50M to Digitize B2B Payments PYMNTS
B2B Commerce Unicorn Moglix Expands ESOP Pool to $10M Covering 300+ Employees AIthority
Upcoming Events
[Doubleheader Webinar Event] Video for Inbound & Outbound, Demand Gen & Lead Gen, and More
90 minutes | sponsored by Vidyard
[Webinar] Four Proven Methods to Launch Better Marketing Campaigns, Faster
60 minutes | sponsored by Adobe Workfront
[PRO Webinar] Walking the Tightrope: Architecting Teams to Deliver the Talent Side of Transformation
75 minutes | B2B Backstage with Carla Johnson
[Friday Forum] Demand Generation
3 live sessions | sponsored by Adobe
[Webinar] How to Creatively Repurpose Content for Maximum Impact
45 minutes | sponsored by Terminus
[Online Event] MarketingProfs B2B Forum | Fall 2021
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