Eduardo Conrado and I met up at the MarketingProfs conference at the beginning of October.

Conrado is the vice-president of Global Business and Technology Marketing & Communications for Motorola. His role encompasses three of Motorola's four primary businesses with revenues of over $17 billion: Home & Networks Mobility, Government & Public Safety, and Enterprise Mobility.

As global marketing VP, Eduardo controls the marketing for all of Motorola's enterprise B2B products worldwide. So, naturally, I wanted to better understand his approach to thought leadership as well as how he defines success. I also wanted to learn which Web 2.0 tactics are working for his teams around the globe.

Reporting to Motorola's chief marketing officer, Eduardo is responsible for driving a worldwide team that focuses on Motorola's vital B2B marketing strategy—from overall branding to product and regional/channel marketing, and interactive and direct marketing. He also leads both internal and external communications, including employee communications, public relations, and industry analyst relations.

I really liked his approach to using thought leadership in the positioning of the Enterprise Division. Hear what he has to say:

Subscribe's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


Paul Dunay is director of global field and interactive marketing for Bearing Point (