What do you get when you combine video, social networking, micromedia, and a very savvy French entrepreneur? You get Seesmic.
The site is a social network where the primary content is video. Users record video, post it to the site, and other users reply in video.
The site is in pre-alpha (only about 300 users are testing it now) and a lot will change over the course of the next couple of months. I'll repost when it goes into beta. In the meantime, enjoy the video:
Here is an example of the user-side of the video experience from Seesmic:
Key takeaways for marketers:
- The move toward video as an intimate, personal form of communicating is here.
- Technology has caught up to consumers and video is easy to record on Seesmic directly via the browser.
- Conversations will be mobile on this site down the road so you can create, send, and reply to videos from a mobile device.
- Content created by the users is remixed into a daily best-of video that is then shared with everyone.
- Hooks into YouTube, Twitter, and Skype help auto-promote content to larger, external networks.
- The company is asking that users make suggestions to them via video.
- The openness of the company in sharing how they are growing is a model that more companies should follow.
Continue reading "MarketingProfs Video: Seesmic Presages Video as a Personal Communication Tool" ... Read the full article
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