Today we discuss some SEO tactics that may or may not be Black Hat, and how to deliver a dope smack to commenters who don't add to the conversation...
All that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology front.
Show length 22:02
00:53 Follow up on using Automated tools to measure search results, looking for help from Danny Sullivan. Rick Herndershot is doing some cool stuff. Please fight with us.
03:40 Jeremy Pepper's Theory of the Living Room
04:43 No one understands how Google works, even Google employees.
05:50 Moment of Coffee for Arthur C. Clarke.
06:28 User times on Bebo, Vox and Facebook. Stickyness is no longer a worthwhile measure. Using Events to attract attention in social networks.
10:45 David asks if it's acceptable to add commenters to your house mailing list? Spreading email risk to avoid blacklists.
13:28 bNet follows best practice of giving email readers an opportunity to opt out to keep your list qualified and avoid being tagged as spam.
15:25 Depreciating a house list, giving names expiration dates, lead scoring.
18:22 Check out the Gigadial channel; this week features Eric Schwartzman interviewing Lee Odden on the intersection of PR and SEO. Send us your suggestions to share with everyone.
19:48 Last week was Scott Monty week.
John is off to Blogger Social
Chris is going to Podcamp DC. Podcamp Boston 3 planning begins!
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network