Today we discuss some SEO tactics that may or may not be Black Hat, and how to deliver a dope smack to commenters who don't add to the conversation...

All that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology front.

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Show length 22:02

00:53 Follow up on using Automated tools to measure search results, looking for help from Danny Sullivan. Rick Herndershot is doing some cool stuff. Please fight with us.

03:40 Jeremy Pepper's Theory of the Living Room

04:43 No one understands how Google works, even Google employees.

05:50 Moment of Coffee for Arthur C. Clarke.

06:28 User times on Bebo, Vox and Facebook. Stickyness is no longer a worthwhile measure. Using Events to attract attention in social networks.

10:45 David asks if it's acceptable to add commenters to your house mailing list? Spreading email risk to avoid blacklists.

13:28 bNet follows best practice of giving email readers an opportunity to opt out to keep your list qualified and avoid being tagged as spam.

15:25 Depreciating a house list, giving names expiration dates, lead scoring.

18:22 Check out the Gigadial channel; this week features Eric Schwartzman interviewing Lee Odden on the intersection of PR and SEO. Send us your suggestions to share with everyone.

19:48 Last week was Scott Monty week.

John is off to Blogger Social

Chris is going to Podcamp DC. Podcamp Boston 3 planning begins!

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

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image of John Wall

John J. Wall speaks, writes, and practices at the intersection of marketing, sales, and technology. He's a partner and head of business development at analytics firm Trust Insights. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host, Christopher S. Penn. He has held positions specializing in customer relationship management, marketing automation, and sales support systems both at venture-funded and privately held businesses, working with Microsoft, Oracle,, and other clients.

Twitter: @johnjwall

image of Christopher S. Penn

Christopher S. Penn is a co-founder and the chief data scientist of, a marketing and management consulting firm. He is a renowned keynote speaker and best-selling author who specializes in analytics, digital marketing, and machine-learning.

LinkedIn: Christopher Penn