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Learn what Metcalfe's Law has to do with marketing and networking, hear some best practices with PURLs, and why January is Tech Geek Nirvana.

All that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology front.








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ABOUT THE AUTHOR

image of John Wall

John J. Wall speaks, writes, and practices at the intersection of marketing, sales, and technology. He's a partner and head of business development at analytics firm Trust Insights. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host, Christopher S. Penn. He has held positions specializing in customer relationship management, marketing automation, and sales support systems both at venture-funded and privately held businesses, working with Microsoft, Oracle, Salesforce.com, and other clients.

Twitter: @johnjwall

image of Christopher S. Penn

Christopher S. Penn is a recognized thought leader, best-selling author, and keynote speaker who has shaped Google Analytics adoption, data-driven marketing, modern email marketing, and AI in marketing. He’s a co-founder of the PodCamp Conference and a co-host of the Marketing Over Coffee podcast.