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How to Choose a CRM That Employees Will Actually UseMore and more companies are seeing the benefits of implementing technology. Many are also seeing the pitfalls of selecting the wrong technology. In marketing and sales, the most commonly used tools are customer relationship management systems. When selecting a CRM, what should you look for?
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Creating Content? Make Sure You Have These Four Team MembersDifferent companies have different methods and tools for content creation. What's important is that the team creating the content is capable of implementing a content strategy and achieving its objectives. So when putting together a content marketing team (or outsourcing to an agency), what should you be looking for?
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The State of Podcasting: Audience, Content, and Advertising TrendsThe podcast audience is growing rapidly, and listeners say the quality of content is steadily improving, according to recent research from Adobe.
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14 Ways to Use Email Marketing (Besides Sending Newsletters)Odds are, you don't need convincing to get on board with email marketing. Most marketers these days use email. But are you using it to its fullest potential? Here are 14 ways to get the most out of email.
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![Image for What Goes Up in a Down Economy? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191022-infographic-lg.jpg)
What Goes Up in a Down Economy? [Infographic]An economic downturn will come. That's a certainty. What's not certain is exactly when (this year, next?) and how bad it will be (a recession, depression?). But some businesses will do better than others. See what history tells us we might expect during the next downturn.
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Get Ahead: Top Tips for Successful Demand Generation
Wouldn't you love it if your demand gen programs worked more effectively? And if you were able to get (and stay!) ahead of the competition? We'll show you what you need to succeed. Sponsored by LeanData.
Demystifying Event Marketing
Event Marketing. It's a term that gets thrown around a lot, but what does it truly mean? Too often, the event marketing discussion seems to focus solely on event promotion. But what else should you do in order to really succeed? Sponsored by Cvent.
Video Is the Future of Content Marketing
For many marketers, video can still feel like an afterthought. A "nice to have" if time, budget, and other resources permit. Sound familiar? Sponsored by Prezi.
Marketing With Video Online Forum
Do you ever feel like your video marketing strategy (if you have one) is lacking? What are the best ways to incorporate this medium, and what strategies should you be using? Join us for the scoop on making video work harder for your brand. Sponsored by Vidyard.
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