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Productivity, Time, and Money: The Benefits of Remote Work [Infographic]The COVID-19 pandemic has forced many companies to shutter offices and ask their staffs to work from home. While this shift has been hugely disruptive, it may also benefit both businesses and employees in key ways.
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Three Ways to Personalize Your Next ABM Campaign to Close More DealsBusiness buyers are inundated with pitches and content, most of which isn't relevant to them. That's good news for B2B marketers: Your prospects are hungry for a personalized experience. Here are three practical ways to make your ABM more successful.
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Set Your Marketing Ablaze: Ryan Stewart Talks Cannabis Marketing on Marketing Smarts [Podcast]To celebrate episode 420 of the Marketing Smarts podcast, Webris founder and CMO Ryan Stewart joins us to discuss cannabis marketing for B2B and B2C organizations.
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Business as Unusual: Shifting Live Events to Digital and Hybrid ExperiencesUnusual times call for unusual thinking and strategic engagements. In the current business environment, to fully realize the objectives of live events that can't take place, take the path mapped out in this article to deliver an experience that exceeds expectations.
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The Biggest Challenges With Executing Account-Based Marketing ProgramsThe two biggest challenges facing companies trying to execute account-based marketing (ABM) programs are data quality issues and a lack of budget, according to recent research from Demandbase.
Upcoming Marketing Events
Doubleheader Event: Strategies for the New Normal
From marketing strategy to events to positioning and processes and much more, all of marketing is in flux. We're experiencing fundamental shifts and real disruption that will shape our careers and the future of marketing itself. But by relying on agility and empathy we can learn to not only adapt but also thrive—and help our companies do the same. Sponsored by Adobe - Marketo Engage.
Marketing Strategy Friday Forum
The ability to scale your marketing strategies—and measure their impact—is critical if you're going to achieve ROI and prove your team's worth. But getting started, or knowing how to fix what's broken, is the hardest part. Sponsored by Obility.
Demand Gen: Leverage the Combo of Search and Social
Most marketers understand the power of search marketing and the possibilities for leveraging social media. But only the best marketers are harnessing the powerhouse combo of search plus social. We'll take you behind the scenes to see how it can be done. Sponsored by Workfront.
Benchmarking Your Webinars for a Post-COVID World
At a time when everything is digital, webinars have stood apart in their ability to deliver the engaging audience experiences that audiences love. And, in a WFH world, the rules for delivering successful webinars have changed. Sponsored by ON24.
Analytics on the Edge: Lessons in Transforming Data's Impact
Join Avinash Kaushik, digital marketing evangelist for Google, for a keynote (including Q&A) that will open up your imagination and teach you to think—and use—your data differently.
