Want to attend the best B2B Marketing event of the year? MarketingProfs B2B Forum prices increase August 4. Get your ticket now for up to 20% off!
MarketingProfs' Chief Content Officer, Ann Handley, smiling on stage at B2B Forum 2023
MarketingProfs B2B Forum

PRICES INCREASE
AUGUST 4!

Save big on your B2B Forum ticket now

Save up to 20%

Your Quickest Path to Master B2B Marketing

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience.

Join 350,000+ marketers who rely on MarketingProfs for B2B know-how every day.

Sign Up (it's free!)

B2B Marketing Training for 1-1000 that answers every question you have.

(And even some you haven't thought of yet.)

Whether you have a minute or an hour, you can learn what you need to know.

INDIVIDUALS SMALL TEAMS ENTERPRISE

B2B Marketing Events

Spark Ideas, Create Connections, and Inspire Action

Connect more deeply with marketing humans you trust.

SEE ALL EVENTS

B2B Email Marketing Benchmarks and How to Use Them

July 30, 2025 — 12:00 PM ET

Performance benchmarks can be useful, but it's critical to understand their limitations. Chad White shares real-world B2B email marketing benchmarks from different industries, revealing insights on campaign-centric metrics, and ways to stay focused on the metrics that are most important to your business.

AEO for the CMO: An Actionable Maturity Model

July 31, 2025 — 2:00 PM ET

AI has rewritten the rules of brand discovery, and SEO will never be the same. If your marketing team is ready to work with AI-powered tools to make your brand a recommended resource, the powerful AEO Maturity Model framework will get you there. Discover how to transition from SEO to AEO (answer engine optimization). Sponsored by Webflow.

Media-Inspired B2B Content Strategy | Working Webinar Series

August 6, 2025 — 12:00 PM ET

Join From Boring to Brilliant: Crafting a Media-Inspired B2B Content Strategy, a four-part, hands-on series taking place on Wednesdays, August 6–27. It's designed specifically for B2B marketing leaders looking to break free from "boring" and better capture hearts and minds. You'll learn how to energize your content strategy and stand out from the competition using techniques pioneered by the world's leading media organizations. From finding unique stories to capture curiosity and imbuing your content with more humanity, to experimenting with formats and prototyping new ideas, you'll walk away from this hands-on program with ideas that will help you stand out among the noise.

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

SEE ALL CONTENT

Learn, Connect, and Get Inspiration

Get B2B Marketing Insight Delivered to Your Inbox

YES, I WANT TO JOIN THE SQUAD!

Leadership

It isn't a role; it's a state of mind.

MarketingProfs for Leaders (no matter your job title)

SEE LEADERSHIP CONTENT

MarketingProfs B2B Forum

November 17, 2025 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Marketing Planning Friday Forum

September 12, 2025 — 11:30 AM ET

Time flies when you're having fun! And as we approach the start of Q4, it's time to start thinking about planning for the new year. Join us for the Marketing Planning Friday Forum for three expert-led sessions that will set you up for success in 2026. Sponsored by Cvent.

From Ad to Inbox: Unifying Paid and Owned Channels for Full-Funnel Wins

August 7, 2025 — 2:00 PM ET

Don't let inconsistent messaging between ads and emails leave a negative impact on your brand's bottom line. Discover data orchestration techniques to unify your brand messaging and increase sales through a seamless, personalized customer experience. Sponsored by StackAdapt.