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Eight Design Tips for Your Next Tradeshow Display

by Mike Weimar  |  
January 19, 2017
  |  4,732 views

We all know a good tradeshow display when we see one. It's usually the booth with a lot of visitors, generating leads left and right.

Your company's success at a tradeshow depends on more than just the quality of the booth design, of course, but rising industry competition and attendees' steadily declining attention spans have made design more important than ever.

If your business hopes to make a significant first impression, the design of your tradeshow booth must be cohesive, appealing, and exceptional. The companies that are truly pushing the boundaries of exhibit design are developing huge amounts of awareness, and therefore leads, during each event.

It's easy to get lost in a sea of exhibitors, so consider the following eight tips when designing your next tradeshow display.

1. Make it interactive


Attendees spend most of their time at tradeshows observing and learning, so giving your visitors the chance to interact at your booth can be a great way to spark engagement. People love getting their hands on tradeshow technology, playing games, and winning prizes.

Tradeshow booths that are interactive are more likely to generate leads and create buzz surrounding your brand. Creating a place for visitors to spend time in your booth gives your staff more time to approach them on a personal level. Try incorporating touchscreen technology, hosting giveaways, or featuring product demonstrations to increase participation at your booth.

2. Use cohesive branding


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Mike Weimar is the president of Iconic Displays, a provider of portable tradeshow displays, booths, and exhibits. He has over 25 years' experience in high-technology marketing and product development.

LinkedIn: Mike Weimar

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  • by Sharon Sudman Thu Jan 19, 2017 via web

    I would add, don't wait until the last minute, get your entire booth done ahead of shipping time. And take the time to fully set it up somewhere in your building and think it through. Make sure you have everything you need packed. Literature, writing instruments, notepads, electronics, cough drops, granola bars... think ahead. You'll be spending a lot of hours there!

  • by Merlin Sat Jan 21, 2017 via web

    Yeah its obvious that booth with more visitors generate more leads. Hence, it is essential to design trade show display in a way that attracts the visitors. Nice article... thanks for sharing.

    Merlin from Bizbilla

  • by Candy Adams, "The Booth Mom" Thu Jan 26, 2017 via web

    Merlin, I have to disagree that creating booth traffic for its own sake is inherently good and that all traffic is a "lead".

    Unless your only exhibiting objective is branding and awareness, I'll take fewer visitors and QUALITY leads over lots of unqualified traffic any day! Your exhibit staff doesn't have unlimited time to talk with people who only want to be entertained with games that don't tie to your key message or gifted with swag or prizes, so focusing on getting your target audience to your exhibit for further qualification (and post-show follow-up) should be your goal.

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