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How a Blog Can Help You Build a Personal Brand Online

by Milica Skocic  |  
September 22, 2017

Whether you own a company, work in one, or work alone as a freelancer, personal branding is important because it leads to more contacts, more clients, better recognition, and a better job. It is especially important online, where everyone has an opportunity to shine and be seen as an expert.

What is personal branding?

Personal branding is a process of marketing yourself as a brand. A personal brand reflects the way people see us. Working on it, polishing it, and making it interesting will make you more desirable in a competitive market.

If you are a business owner, your personal brand could get you new clients; if you're an employee, it might land you a better job someday. Same goes for freelancers.

Of course, that's possible only when (and if) you reach the point where people see you as a true expert in your field. And getting there isn't easy. You have to work hard to get people to trust you and reach out to you when they have questions. You need to be a reliable partner to everyone in your target group so you can grow as that group grows.

At some point, you might ask yourself if it's all worth it. And the answer is, Yes! It is definitely worth it. Building an online reputation is especially important today when anyone can go online and look you up. They need just a few clicks and just a few minutes to decide whether to contact you or your competitor.

How do you build your online reputation?

To build your online reputation and your personal brand, you need to present yourself as an expert online, someone people will want to hire or buy something from. There are many ways you can achieve this status, and all of them can be summed up in one word: content.

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Milica Skocic is a growth hacker at KickAssGrowth and has a special love for branding, copywriting, and SEO. Based in Belgrade, Serbia, she has a degree in management.

LinkedIn: Milica Skocic

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  • by Alex Fri Sep 22, 2017 via web

    This article misses 2 crucial points about starting any blog - especially with personal branding in mind:
    1. Your blog must have consistent new content - having a dormant blog is damaging to your personal brand because it makes you look like a non-starter.
    2. your blog must have authentic quality. Suggesting that in order to create high quality content, you should try and find out what your audience wants to hear is BAD advice. The number 1 piece of advice from professional writers is to not think about what your audience thinks. Odds are, especially if your audience is highly technical, you will end up writing something useless to them, get very little traction and maybe some negative feedback, and lose your motivation. See my first point.
    Better advice: write a blog about what interests you. Answer questions that you have, and try to solve challenges that you face. Odds are, someone else has the same interests or the same challenges, and if your writing skills are worth anything, people will read.
    Additionally, stories are a universal human language. Everybody likes a story/narrative, and it doesn't take technical skills to write one. Seek out stories in your chosen topic area, put on your investigative journalist hat, and have some fun. Everybody likes to read a good story, especially if it is relevant subject matter to them.
    The formulaic, fluff, non-tent practices advocated in this article might suit marketers who are tasked by a company to "create content", but it will not serve your personal brand. Start thinking about what interests you and what topics you can sustain long-term, and you have the grounds for a successful blog.

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