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Whether you own a company, work in one, or work alone as a freelancer, personal branding is important because it leads to more contacts, more clients, better recognition, and a better job. It is especially important online, where everyone has an opportunity to shine and be seen as an expert.

What is personal branding?

Personal branding is a process of marketing yourself as a brand. A personal brand reflects the way people see us. Working on it, polishing it, and making it interesting will make you more desirable in a competitive market.

If you are a business owner, your personal brand could get you new clients; if you're an employee, it might land you a better job someday. Same goes for freelancers.

Of course, that's possible only when (and if) you reach the point where people see you as a true expert in your field. And getting there isn't easy. You have to work hard to get people to trust you and reach out to you when they have questions. You need to be a reliable partner to everyone in your target group so you can grow as that group grows.

At some point, you might ask yourself if it's all worth it. And the answer is, Yes! It is definitely worth it. Building an online reputation is especially important today when anyone can go online and look you up. They need just a few clicks and just a few minutes to decide whether to contact you or your competitor.

How do you build your online reputation?

To build your online reputation and your personal brand, you need to present yourself as an expert online, someone people will want to hire or buy something from. There are many ways you can achieve this status, and all of them can be summed up in one word: content.

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image of Milica Skocic

Milica Skocic is a growth hacker at KickAssGrowth and has a special love for branding, copywriting, and SEO. Based in Belgrade, Serbia, she has a degree in management.

LinkedIn: Milica Skocic