Limited Time Offer: Save 30% on PRO with code GETRESULTS »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

How to Pick the Right Location for Your Exhibit Booth: The Selection Process Simplified

by Mark Kao  |  
October 10, 2017
  |  1,430 views

For more than 50% of CMOs and marketing directors, space and location on the exhibit floor are most important in maximizing ROI.

And that makes perfect sense.

With an accessible location and a major source of foot traffic nearby, a booth is likely to attract a lot of attendees. The higher the number of visitors, the greater opportunities for a business to raise awareness, get leads, and build relationships.

The location selection process, however, can be complicated, with various factors at play—from budget, to space requirements, to traffic flow and more. So here, in this handy guide, are all the important factors you need to take into consideration.

Quick Tip: Reserve Your Spot Early


Discounts immediately come to mind when talking about early-bird bookings. But the perks go beyond the lower costs: You gain more time for planning your marketing campaign, and more leeway in choosing your space.

Reserving your space well ahead of the show dates also puts you in a good position vis-à-vis the management and the organizers: You show that you're no tire-kicker and you're serious about exhibiting, compelling them to work more closely with you.

You can therefore ask for information crucial to your exhibit's success, such as...

  • The previous year's floor plan (more on this later)
  • The location of major competitors and industry players
  • The location of the biggest show sponsors
  • And more...

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Mark Kao is the department manager of COSRental, an event and conference equipment hire company. He is passionate about all things #eventtech and #digitalmarketing.

LinkedIn: Mark Kao

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

Comments

  • by Dolly Saxena Wed Oct 11, 2017 via web

    Knowledgeable Article
    Good to have a great learning about the marketing budget, lead generation and sales but the most expensive part for me in all of these that is planning of the marketing
    very good keep on.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!