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Seeking Inspiration: Four Steps to Being Creative on a Deadline

by Darrin Brege  |  
December 6, 2017

It's a battle as old as time. You've been assigned to an important project with a tight deadline, but your inspiration's running dry. The clock is the ultimate enemy, bringing a new bout of anxiety with every passing minute, yet you're not sure where to begin.

How can you possibly be creative when the pressure is mounting?

In even the most free-spirited of offices (like those with table tennis and ice cream machines), sometimes creativity has a deadline: It's the nature of the work.

Though it seems impossible, working around time, budget, vision, and technology restrictions is doable.

So finish your cone and put down the paddles, and check out these four tips to help your creativity shine while on deadline.

1. Step away from the computer

No matter how hard you try, staring blankly at the computer won't make writer's block disappear. So when you're feeling drained, hit "shut down" and allow your mind to wander.

A glowing screen can often stifle how you process information, so it's important to not confine your imagination. I'm a big believer in sketching things out, literally. Change up the medium by picking up a pencil and paper. Allow yourself to doodle, letting your wrist move freely from your elbow—doing so creates a more natural and relaxed flow. Scribbling serves as an important foundation to creativity because it's the first sign of an idea coming from head to hand... and we've been able to do it since pre-school.

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Darrin Brege is VP and creative director for marketing agency HelloWorld, where he runs a studio team of artists creating original art for numerous Fortune 500 companies. He is also an illustrator, comedian, voiceover talent, and radio impressionist.

LinkedIn: Darrin Brege

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