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How to Overcome Two of Content Marketing's Toughest Challenges

by Jacob Warwick  |  
June 18, 2018

Finding enough time to do all the tasks that content marketing requires—ideating, creating, distributing, and measuring high-quality content at scale—is the top challenge for content marketers, according to a recent study by ClearVoice.

Another leading concern is finding talented marketing professionals who both understand the content marketing process and can execute a content marketing strategy efficiently.

Here we'll look at both of those challenges, but let's explore the top one first. Whether your team is lacking organization, struggling to scale and distribute engaging content, or feeling overwhelmed with deadlines and time commitments—or it's challenged with any of the other nuances that can affect your content marketing efforts—the following advice can help you correct course and get more done in the limited time you have.

Concentrate on strategic marketing fundamentals

The survey suggests that time management is the top challenge for content marketers.

That finding indicates marketers are likely juggling too many responsibilities without having proper processes or organization in place.

As marketing expectations run high in today's competitive environment—and the gamut of marketing channels, tools, and audience needs rapidly evolves—professional marketers are frequently reminded of how much more they can (and should) be doing.

The problem is that there never seems to be enough time or money to accomplish everything.

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Jacob Warwick is a content strategist for ThinkWarwick. Learn more about him on his website.

LinkedIn: Jacob Warwick

Twitter: @jacobwarwick

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  • by Alison Ver Halen Mon Jun 18, 2018 via web

    There are a lot of great tips here, although I don't know how I feel about having candidates perform exercises as part of the interview process. I know never work for free and there has been some discussion in the marketing community lately about how people worry that they're often asked to put in a significant amount of work for a job they may never get. The employer can simply take their work for free and the candidate is right back where they started.

  • by CNG Mon Jun 18, 2018 via web

    The notion that more content is always better is definitely flawed from an SEO standpoint. Beyond overextending your team, as the article points out, flooding any platform with content that is not data driven can lead to impaired performance. Not to mention more work when it comes to removing or revamping under serving content!

  • by mike802 Sun Jul 1, 2018 via web

    Attending seminars and remaining active in the community is an excellent suggestion for generating content! I personally use a similar, "exercise and nutrition" for similar situations, but I feel that this particular angle sort of stays on topic better. If anyone knows what your audience wants, it's them!

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