Sponsored by Allego

Did you know that 70% of the content marketers create for their sellers goes unused? And the biggest reason? Salespeople don't have the confidence to use your content effectively...

So let's do something about that!

In this research-based webinar, you'll discover how to close that content adoption gap. (We promise... there IS hope for sales-oriented marketers!)

You'll learn:

  • How to overcome the inherent credibility gap marketers face
  • What sellers need in order to use your content effectively (and how to deliver it)
  • How to create a sustainable content lifecycle model

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Why Sales Reps Don't Use Marketing-Generated Content and What to Do About It

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ABOUT THE SPONSOR

image of Deniz Olcay

Deniz Olcay, VP of Marketing at Allego, is intimately familiar with the challenges of selling virtually. He managed a portfolio representing over $650M in annual revenue at D&B, and he was directly responsible for creating sales learning programs at the RAIN Group.

image of Craig Simons

Craig Simons is the director of marketing for Allego, where he oversees demand, operations, and content marketing. He has 15 years of experience in marketing management with various companies, including Blue Cross of Massachusetts, Republic Services, UniFirst, and Carvana.