David L. Rogers : MarketingProfs Author

About the Contributor

David L. Rogers

David Rogers, author of The Network Is Your Customer: Five Strategies to Thrive in a Digital Age, teaches at Columbia Business School, where he is executive director of the Center on Global Brand Leadership. He speaks at conferences worldwide and has consulted and advised numerous companies and nonprofits, such as SAP, Eli Lilly, and Visa. He can be reached via Twitter @David_Rogers.

Contributed by David L. Rogers

What Motivates Your Customer Network: Love, Glory, or Money?
CONTENT TYPE: Article | ELEMENT: | TOPIC:

Whether customers are motivated by curiosity, personal interests, or commercial goals—it's crucial to know why they'd want to collaborate with ...