About the Contributor

Contributed by David Chapman

• How to Plan Your Campaigns Using Google's Shopping Insights Tool

  CONTENT TYPE: Article | ELEMENT: Analyze | TOPIC: Advertising & Promotions

  Google's Shopping Insights tool helps retailers understand where their customers are looking for what products, and what devices (desktop, mobile) ...

• Snow White and the Seven Online Marketing Sins

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  If children learn from fairy tale characters and their actions, online marketers can learn to evaluate and improve their online ...