About the Contributor

Adele Revella has more than 25 years of experience as a technology company executive, trainer, and consultant. She is the author of the highly-acclaimed Pragmatic Marketing seminar, Effective Product Marketing, detailing a go-to-market process that exposes the real needs of business-to-business buyers and salespeople. She has consolidated more than two decades of relevant experiences into a process that shows marketers how to think like their target audiences, including buyers, customers and sales people.

In the 1990’s Adele served in executive roles at three technology companies, guiding product management, marketing and sales teams to achieve leadership positions in untapped markets. Her market-driven approach was also heavily influenced by her tenure at Regis McKenna, Inc., the PR firm that defined technology marketing during the 80’s, plus five years running her own market research and consulting firm at the end of that decade. “Excellent”, “great speaker”, “has the battle scars to be highly credible”, are just some of the words attendees use to describe Adele who has a clear vision and convincing action plan for companies that believe marketing can contribute to highly successful products and services.

Adele has a particular focus on buyer personas and writes the Buyer Persona blog.