Contributed by Roger Katz

  • Three Ways to Improve Your Facebook App Engagement

    CONTENT TYPE: Article | ELEMENT: | TOPIC: Social Media Marketing

    How can brands encourage social sharing via Facebook? By deploying social engagement apps to showcase campaigns and content. And the ...

  • How to Create a Social Loyalty Loop

    CONTENT TYPE: Article | ELEMENT: | TOPIC: Social Media Marketing

    Today, brands are building social campaign experiences that spread from one brand loyalist to her friends—creating a powerful social loyalty ...