Contributed by Pelin Thorogood
- Crack the Customer Code With Real-Time Segmentation and Predictive Analytics
Yes, buyers leave breadcrumbs behind them, in the form of data, with every online click or in-store interaction. But mountains ...
About the Contributor
Pelin Thorogood
Pelin Thorogood, a new media marketing and analytics expert, is CEO and a board director of Anametrix, the cloud-based, real-time marketing analytics platform. Her career as a high-tech innovator includes leading the go-to-market strategy as CMO of WebSideStory (acquired by Omniture/Adobe) and extending Peregrine Systems' enterprise software business (acquired by HP) into Web-based applications.
LinkedIn: Pelin Wood Thorogood
Twitter: @PelinT
