About the Contributor

Contributed by Nicholas A. Kosar

• How Klout Can Guide Your Online Marketing Strategy

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Social Media Marketing

  If you are a services professional of any kind, or you market for a services firm, here are five steps ...

• How to Use LinkedIn to Promote Your Professional Services (Article 3 of 3)

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Social Media Marketing

  In this, the third of three articles focusing on how the professions—lawyers, consultants, accountants, etc.—can effectively market using new/digital media, ...

• Marketing the Professions 'Hors d'Oeuvre' Style (Article 2 of 3)

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Two characteristics are a mark of successful digital marketing: keeping your outreach in bite-size portions, and marketing with a personal ...

• The New Normal in Professional Services Marketing (Article 1 of 3)

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Professional services marketing is not normally known for early adoption of cutting-edge techniques, likely because its role tends to revolve ...