Steven Schreibman : MarketingProfs Author

About the Contributor

Steven Schreibman

Steven Schreibman is a high-energy, award-winning marketing/advertising professional with 24 years’ experience. He joined Nationwide in December of 2003 after a successful period at the Limited Brands, Inc. As Director of Marketing for the Limited’s Victoria’s Secret Stores division, Steven led the strategy and execution behind marketing programs that drove over $250 million in incremental revenue over a 5-year period.

Steven’s conceptual thinking and clear vision have lead to successful advertising and marketing strategies for other marketers, including Parfums Givenchy; L’Oreal USA; Phillip Morris and well known products that include Cool Whip, Clearasil and Bain de Soleil. Steven also led the restructuring of the VH-1 marketing department that resulted in profitable strategic planning and a “win/win” situation for VH-1 and their advertisers.

Steven’s position as Vice President of Advertising and Brand Management offers the challenge of rallying the Nationwide associates behind the new Brand positioning, while conceptualizing, creating and leading Nationwide’s first-ever “umbrella” brand campaign, which incorporates all communications touch points across all business units.

Contributed by Steven Schreibman

Pre-Bowl Ad Release: One Company's Perspective
CONTENT TYPE: Article | ELEMENT: | TOPIC:

It's Super Bowl time, and once again there is as much anticipation about the game's ads as there is about ...