About the Contributor

Contributed by Erik Matlick

• Five Big Mistakes That B2B Marketers Make in Driving Leads

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Here's a look at what mistakes B2B marketers are making and how they can start fixing them.

• Why Businesses Need to Embrace Content Consumption Monitoring

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Just using a marketing automation database is limiting. Instead, businesses should consider monitoring their customers' content consumption patterns to know ...

• Understanding the Power of Intent Data in B2B Marketing

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Find out why the key to identifying what is truly relevant to your audiences is intent data.