About the Contributor

Contributed by Christopher Lester

• Three Excellent Reasons for Adding Dynamic Content to Your Next Email

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Email Marketing

  Take personalization to a whole new level by using dynamic content. It lets you target individual subscribers with different content—all ...

• Three Ways Brain Science Can Skyrocket Your Conversion Rates

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  By using what is known about neuroscience, emotion, and human behavior, marketers can make small but strategic changes to their ...

• Four Ways to Attract New Email Subscribers and Grow a Better List

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  You're on a constant quest to connect with prospects, customers, and subscribers. Cultivating a high-performing email list should be a ...

• How to Connect With Email-Fatigued Prospects in Three Simple Steps

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Many email recipients feel compelled to purge their inboxes and subscriptions at the start of each year. How can marketers ...